Dynham Road, West Hampstead
| Services:: | Interior Design, Refurbishment |
Ani M by InStyle Direct conducted a full and extensive refurbishment for a London apartment in West Hampstead.
The high-end refurbishment for the semi-detached Victorian house was renovated in a period-appropriate fashion while maximising space with a fresh, contemporary approach.
The overseas client needed their newly-purchased holiday home to be stripped back to its shell, fire-safe, rewired and replastered, with new flooring, heating and plumbing installed, finishes with the finest interior design. The client instilled full trust in the InStyle Direct team to manage the entire project from afar.
The team selected colour and patterns that provided a neoclassical feel. The crisp white colour scheme was accented with navy blue; noted on the upholstery of living area sofa and clever touches throughout the space such as the patterned fabric of the chairs and objets d’art on the shelves, mantelpiece and tables.
As the dining and kitchen area share an open plan space, it was important for the interior design to make each area feel separate yet in harmony. The sweeping clean lines of the Italian dining table and chairs, sideboard and coffee table link the areas while maximising space.
Careful consideration was given to the window dressings. For the window overlooking the kitchen, a simple, fabric blind allows for privacy and everyday usage while the window overlooking the dining area was dressed in swathes of matching fabric for a grand statement.
A chandelier serves as the focal point to the room without cluttering the floor space; its gleaming glass arms bounce sunlight around the space helping it to feel large and airy.
The colour scheme of white, navy blue and fawn continues into the bedroom to create a sense of harmony throughout the apartment and help the space to feel larger. Bespoke wardrobes were handmade to complement the bedside tables sourced by our furnishing specialists in keeping with the neoclassical aesthetic.
The beds and windows in the bedrooms were dressed sumptuously to create a sense of comfort and luxury. A special, narrow radiator was sourced to fit beneath the near floor to ceiling Victorian-style sash windows.
The clever interior design maximised the space while creating the perfect balance between period and modern architecture. The clients were delighted with the result and the smooth workflow, irrespective of the distance and time difference.
“The apartment’s decor has a smart modern aesthetic that nestles perfectly in its Victorian surroundings- a restoration with a contemporary touch.”
– Severina Oborotova, Senior Interior Designer at InStyle Direct
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What Our Customers Say
“I had a genuinely pleasant experience working with InStyle Direct and would highly recommend their services. Over several weeks, I was in constant communication with James via phone calls and WhatsApp messages, and he consistently took the time to understand my needs and my vision for how I wanted the penthouse to look.
As this was my first time in the property game, James was incredibly patient, supportive, and reassuring throughout the entire process. My company had recently acquired a brand new, unfurnished penthouse in Milton Keynes to rent out, and I wanted the space to feel clean, modern, luxurious, and elegant.
James delivered on this perfectly and also spotted essential details and design elements that I had missed. I was given a wide variety of furniture and design options to choose from, making the whole process straightforward and stress-free. I even outsourced some furniture myself, and James and his team went the extra mile by building and setting it up free of charge, which I really appreciated.
Any issues or changes I raised were handled promptly, and anything I wasn’t fully happy with was fixed without hesitation. I was also given a complimentary discount on the total cost, which was a great gesture and much appreciated.
Overall, the service exceeded my expectations. I’ll definitely be using InStyle Direct again and highly recommend them to anyone looking to furnish a high-end rental or investment property.” Read More
“We had a great experience working with Instyle Direct on furnishing our apartment at White City Living. They understood our vision for our London family home perfectly and managed the entire process smoothly from start to finish.
The team was responsive, professional, and attentive to every detail. We’re very pleased with the final result and would highly recommend their services.
Thank you again for helping bring our home to life!” Read More
“My colleague recommends InStyle Direct Ltd to me. Two years ago, he moved into a newly built apartment in Central London, and InStyle Direct Ltd assisted him in the furnishing process. I recently purchased a property at Royal Arsenal Riverside. InStyle Direct provides a seamless one-stop service, from interior design to furniture mix-and-matching based on your style, as well as a linen pack for bedrooms, bathrooms pack, kitchens pack and the installation process.
Mark and his team’s passions speak for themselves. They have a wealth of experience and are incredibly dedicated to my project. From my first visit to their showroom to the final installation, the whole process took less than three weeks. If you are seeking expertise, experience, and an eye for detail, then InStyle Direct Ltd will be a perfect choice !” Read More
– CC Tong
“We had an amazing experience with InStyle Direct furnishing our new home! The team was friendly, professional, and clearly experts at what they do. They really listened to our ideas and went the extra mile to make sure everything turned out just right. The furniture looks beautiful and fits our space perfectly. You can tell they do things with heart — every detail shows care and dedication. Highly recommended! Thank you InStyle Direct, James and Damini!” Read More
“I had a very pleasant experience working with Instyle, specifically Mark and Nicole.
They are very professional and understand the needs of the clients. The clients and the brokers like their furnishings package and design. They deliver quality work and they provide good quality furniture. They dress-up two of our apartments and completed the window dressing in a short period of time, from beginning to end, with no hassle. We sold both apartments in less than 6 weeks. We are getting them to do another apartment for us. Highly recommend instyle, especially Nicole & Mark .” Read More
– CY
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