Bright open-plan apartment interior by InStyle Direct showing a luxury dining area and living room with hardwood floors, bathed in natural sunlight with views of the London skyline

Eastman Village Apartments in Harrow: Transformed by InStyle’s Furnishing and Interior Solutions

As Barratt London’s long-standing furnishing partner, we are proud to have delivered Eastman Village Harrow furnishing solutions across multiple phases.

InStyle has supported the delivery of move-in-ready apartments at scale, aligned with their phased handovers. With over 2,000 homes and close proximity to cafés, shops, and stunning landscaped green spaces, this regeneration-led development is a thriving neighbourhood in northwest London, well sought-after by both investors and owner-occupiers.

We design our Eastman Village furniture packages to suit the development’s contemporary architecture while reducing setup time and enabling homes to be brought to market or occupied immediately.

A modern living room featuring a large bespoke wooden shelving unit and media center, a minimalist square coffee table, and a contemporary patterned rug, all styled for a high-end London property

Eastman Village: A Regeneration-Led Residential Community in Harrow

Set on the historic site of the former Kodak factory, Eastman Village sits in the ideal location of Harrow (HA1) in Zone 5, just 10 minutes away from the Harrow & Wealdstone station. The development spans over six acres of parkland and has been developed as a well-planned, flourishing residential community, with a 12-hour concierge, gym, and resident amenities.

To date, we have transformed hundreds of homes at Eastman Village, demonstrating our ability to deliver efficient, high-quality, and investor-ready furnishing solutions. We have furnished one, two, and three-bedroom apartments with Eastman Village furniture packages, each in line with the buyer’s unique vision.

A luxury modern living room designed by InStyle Direct featuring a textured grey sofa with geometric cushions, a marble-top dining table with velvet chairs, and large windows overlooking the Canary Wharf skyline in London

Furnishing Solutions Designed for Eastman Village Apartments

Just as Barratt London is developing spaces for long-term living, InStyle Direct has been shaping interiors to support strong investment returns.

For landlords and investors, we have deliver Investor, Gold, and Diamond Furniture Packages that enhanced the value of their property in the market, reduced void periods, and quickened lettings.

For owner-occupiers seeking personalised interiors, our Gold, Diamond, and Bespoke Furniture Packages have been a great option, transforming their new builds into comfortable, thoughtfully designed homes that reflect their personal tastes.

We will continue to deliver our furnishing solutions to Eastman Village through to the next phase.

Symmetrical view of a luxury hotel-style bedroom featuring a soft-padded headboard, vibrant orange cushions, and matching dark wood nightstands against a textured feature wall

Supporting Investors and Homeowners with Move-In-Ready Homes

Professional furnishing improves your property’s value beyond aesthetics. Eastman Village furnished apartments that InStyle has delivered achieved faster sales and lettings, with 85% securing tenants within 24-48 hours. This happens because of our approach to maintaining and delivering consistent interior design quality across apartments.

With Eastman Village furniture packages, we deliver hassle-free, move-in-ready apartments that not only reduce setup time for homeowners, but are also functional and liveable in a way that complements the residents’ modern lifestyles.

A designer bedroom styled by InStyle Direct with a neutral color palette, featuring a large bed with a grey textured throw, orange accent cushions, textured wallpaper, and floor-to-ceiling windows with a city view

Why InStyle Direct Is Trusted on Large London Developments

With decades of experience transforming luxury developments and large regeneration schemes across London, we have the ability and resources to scale across multiple phases and deliver inviting, practical interiors that are market-ready from day one.

From complete show home installations to rental furnishings to interior design, InStyle Direct helps developers, landlords, and homeowners alike yield desired commercial outcomes in a cost-effective way and as per timelines aligned with handovers.

Close-up of a bespoke bedroom interior featuring a plush taupe headboard, white linens with orange geometric patterned cushions, and a dark wood bedside table with a designer reed diffuser and terracotta vase
Our furniture packages for Eastman Village apartments include end-to-end service, from design and delivery to installation, for a seamless furnishing experience.

Enquire About Furniture Packages for Eastman Village

Whether you are looking for investor-ready furniture solutions or want to explore our bespoke or upgrade options, we cater to all apartment types.

Request a quote or contact us directly! We’d love to help you transform your development into a commercially yielding investment.

A round glass coffee table styled with a wooden chess set, white hydrangeas in a green vase, and luxury coffee table books in a London living room

Riverside Expertise Meets Chelsea Luxury: Furnishing SMC’s Premium SW6 Apartments

Chelsea Riverview sits on the waterfront near the affluent Chelsea neighbourhood of West London. This prestigious development offers a selection of modern apartments with sweeping views across the River Thames and London skyline. The property is uniquely designed to capture the best of riverside living.

A development of this calibre calls for professionally furnished interiors that match its premium positioning whilst meeting the expectations of discerning buyers and investors.

Having furnished numerous homes across London’s riverside developments, InStyle Direct is well-positioned to provide Chelsea Riverview with furniture packages that meet the expectations of a developer such as SMC Property.

Close-up of interior styling by InStyle Direct featuring a textured burnt orange fringed cushion and a leopard print velvet pillow on a neutral sofa

Chelsea Riverview: Luxury Riverside Living in SW6

As the construction is progressing, Chelsea Riverview in London SW6 is already sought after by buyers, investors, and landlords because of its prime riverside location.

Set at William Morris Way in the Sands End area of Fulham (SW6), just a short walk away from Chelsea and its cultural landmarks, Chelsea Riverview riverside development features 110 apartments over ten storeys.

We offer multiple furniture packages suited to Chelsea Riverview, from Gold and Diamond Pack to Custom Furnishing, to increase the value of these river-facing homes in the competitive market.

Detail shot of a wooden dining table surface featuring silver textured candlesticks and a Financial Times newspaper, showcasing a lifestyle-led interior design

Furnishing Solutions Tailored for Chelsea Riverview Apartments

Our approach to luxury apartment furnishing in London is thoughtful and client-first. We design the space to maximise natural light and river views, while enhancing the contemporary architecture, thus improving both liveability and long-term asset performance.

We offer buyers and investors Chelsea Riverview furniture packages that suit:

  • One, two, and three-bedroom apartments.
  • Investor-led properties, where investors need quick and market-ready furnishing. We offer Investor Pack, Gold Pack, and Diamond Pack as the perfect options.
  • Homeowners seeking bespoke furnishing solutions. We help them with our tailored Homeowner Packs.
A luxury bedroom featuring a neutral upholstered headboard, terracotta patterned cushions, and a black bedside lamp against geometric fan-patterned wallpaper

Enhancing Lifestyle, Comfort, and Investment Value

With our SW6 furniture packages, we’ll be bringing considered, design-led furnishing options to Chelsea Riverview.

For homeowners, we deliver fully furnished riverside apartments in London, one that’s move-in ready without the hassle of sourcing furniture.

For investors and landlords, our furnishing helps improve the rental appeal of the properties. We help you rent them faster, and at a desired asking price.

Ultimately, at the heart of our solutions lies the vision to deliver cohesive interiors that match the property’s premium amenities, while being time-saving and cost-effective.

A dark wood fluted console table styled with a black oval mirror, a glass table lamp, and a fluted amber vase with dried flowers

Why InStyle Direct Is Chosen for London Developments

We have furnished numerous large-scale developments across London. Our understanding of high-end apartment layouts, diverse buyer expectations, and market requirements enable us to deliver furnishings that ensure you get the most commercial value out of your real estate investment.

Clients come to us for:

  • End-to-end furnishing services, from design to delivery and installation.
  • Bespoke interior design options for premium and owner-occupied homes.
  • Proven results for landlords across riverside and luxury residential schemes in West and Central London.
A modern circular wooden dining table paired with monochromatic patterned upholstered chairs, styled with a gold vase and silver candlesticks

Discuss Furniture Packages for Chelsea Riverview

Looking to buy or invest in an apartment at Chelsea Riverview? Our interior experts will be happy to walk you through our furniture packages, or suggest a tailored furniture package for your property.

Request a quote, or call directly to explore bespoke interior design solutions.

A sleek modern kitchen and dining area at White City featuring navy blue cabinetry, light grey lower cabinets, and a dining table with neutral chairs and a yellow vase

Launching Camden Goods Yard With Instyle Direct’s Furnishing Expertise

Camden Goods Yard is an exciting new residential development in NW1, taking shape on the former Morrisons site in a well‑established part of Camden. Located in Zone 2 and positioned adjacent to the West End, near Regent’s Park and St John’s Wood, the scheme introduces high‑quality new homes to a well-established, thriving neighbourhood.

While the development is more compact than some larger St George schemes and will not feature extensive on‑site facilities due to space constraints, it plays an important role in renewing this prominent site and enhancing local housing choice. Its location, transport links and proximity to some of London’s most recognisable destinations continue to drive strong interest from both homeowners and investors.

We are proud to have been appointed here and have already secured furnishing work for an upcoming residential phase. Getting involved early on allows us to tailor our furnishing solutions to fit the architectural vision and specifications, ensuring a smooth delivery process and consistent interior standards throughout the development.

A minimalist media console setup at White City featuring a black wooden sideboard with decorative vases, a line-art portrait on the wall, and a yellow wingback chair

Crafted Homes at Camden Goods Yard With Instyle’s Furnishing

Camden Goods Yard is an eight‑acre mixed‑use development delivering 644 new homes within the existing urban fabric of NW1, just moments from Chalk Farm, Camden Town, Regent’s Park and Primrose Hill. Homes include a range of Manhattan studios, one‑, two‑ and three‑bedroom apartments across thoughtfully designed buildings, with current phase releases such as The Regent and The Gallery now available.

Apartments are completed to a high specification, with features including open‑plan living areas, oak herringbone flooring in selected phases, underfloor heating, comfort cooling, and private balconies or terraces designed to maximise natural light and outlook.

A modern living area at White City featuring a grey sofa with amber velvet pillows, a black coffee table with a wooden tic-tac-toe board, and abstract art on the wall

For buyers seeking elevated interiors, our Gold Furniture Package introduces refined décor, layered textures and enhanced comfort to complement the apartments’ proportions and finishes. The Diamond Furniture Package provides luxury furniture, curated styling, and premium detailing for a more statement look that complements the development’s contemporary character.

We have designed our homeowner furniture packages to accommodate individual lifestyle preferences and complement the existing cabinetry, stone surfaces, and bespoke kitchen layouts specified at Camden Goods Yard. Homeowners can also opt for our Interior Design Service, which provides fully customised design support from concept to installation for those seeking a more tailored, collaborative approach.

A dining table setting at White City with white bowls and a yellow vase, providing a view into a bedroom featuring a mustard yellow tufted headboard

Furniture Packages Designed to Support Sales, Lettings and Lifestyle

With furnishing work already secured for an upcoming phase, Camden Goods Yard represents an opportunity to build a long‑term partnership within this St George development. Our appointment early on helps us create consistent, high-quality interiors that increase market appeal, build buyer confidence, and add value for investors and owners in future phases.

Aside from this project, we continue to provide practical, design-focused furnishing solutions to developers, landlords, and private clients in London. We employ specialised furniture, skilled installers, reliable after-care, and customizable packages to transform empty properties into attractive, ready-to-move-in homes that are successful in sales and rentals.

If you would like to explore how our furnishing and interior design services can support your property or development, our team would be happy to help.

Furnishing Hertford Mill’s Riverside Vision: InStyle Direct Brings Exclusive Living to Hackney Wick

Hertford Mill marks a major new chapter for Hackney Wick, and as the first phase officially launches, we are proud to be part of its story from the very beginning. Taylor Wimpey has created a modern riverside development with homes designed for urban living. The area also includes landscaped spaces, walkways, and easy access to East London.

Hertford Mill’s construction is progressing quickly, and demand is increasing, making it one of the most sought-after new addresses in the area. InStyle Direct will help furnish the next phase, putting us at the heart of this growing community from the start.

We have a strong partnership with Taylor Wimpey and have provided furniture and interior design for several of their large developments in London. Our history of trust allows us to understand the brand, its design vision, and the expectations of its homeowners and investors. Our expertise will enable us to consistently produce high-quality results that align with Taylor Wimpey’s goal of creating fully satisfying homes for residents.

Design-led Interiors That Match Hertford Mill’s Modern Vision

Being chosen to furnish the new phase of Hertford Mill shows that we are aligned with the developer’s standards and they trust our approach.

Buyers at Hertford Mill can look forward to modern designs, plenty of natural light, and a peaceful riverside ambience in their homes. The area has a lively creative community, with indie cafes and great transportation to the City, Stratford, and Canary Wharf. The right furnishing strategy is crucial due to its strong appeal to both end users and investors.

We offer a range of modern furniture options for the layouts at Hertford Mill. Many apartments have open-plan living areas, integrated kitchens by Bosch and Siemens, underfloor heating, floor-to-ceiling windows, and balconies or terraces, making them ideal for our furniture packages.

The Investor Furniture Package is perfect for landlords of studio and one-bedroom units, such as Plots 115, 62, and 67, offering quick, durable, and space-saving solutions. The Gold Furniture Package is perfect for larger two-bedroom dual-aspect apartments, such as Plots 60, 68, 34, and 72. It enhances the terraces and communal garden views with richer textures, layered styling, and functional layouts.

For three- bedroom homes with expansive terraces, such as Plots 107 and 145, the Diamond Furniture Package delivers a luxury, design-led finish with statement pieces and premium outdoor sets. Homeowners can also choose our Homeowner Furniture Packages for personalised, ready-to-live solutions across all apartment types.

Trusted Partners in Crafting Timeless, Thoughtful Furnishings

For clients seeking complete creative direction, our bespoke Interior Design service offers a fully personalised approach. From concept development to final dressing, our designers work closely with buyers to shape homes that reflect their lifestyle and taste.

As Hertford Mill continues to take shape, our role is to help every interior match the development’s contemporary vision. With a proven partnership with Taylor Wimpey and active involvement in the new phase, we are committed to supporting residents and investors with interiors that are thoughtfully designed and crafted to last.

As future phases roll out, our goal is to remain the trusted furnishing partner for other developments as well, delivering beautifully finished homes that elevate the buyer experience, support investment performance, and strengthen Hertford Mill’s identity. Our ongoing presence allows us to respond, maintain quality, and ensure every property achieves its potential.

A serene bedroom at 806 Riverside featuring a sage green wall, an abstract gold sunburst artwork, and layered pillows on a winged headboard

Riverside Expertise at Riverside Quarter in Collaboration With Frasers Property and Savills

With years of experience across South West London, we understand exactly what buyers in this riverside location expect. Our partnership with Frasers Property and Savills at Riverside Quarter demonstrates how well we deliver stylish, high-quality interiors that feel instantly liveable.

Riverside Quarter has become synonymous with premium riverside living, and our latest work within the development, two high-end show homes, captures exactly that sentiment. Designed specifically for the discerning Wandsworth buyer, these interiors don’t just showcase furniture; they articulate lifestyle, emotion and identity. Every space has been curated with purpose, ensuring the environment feels elevated, intentional and unmistakably premium.

A stylish bedroom at 806 Riverside featuring a curved, channel-tufted headboard, abstract gold leaf art, and layered pillows in neutral and blue tones

Design That Resonates With the Riverside Buyer

Our long-standing involvement across SW London has given us a unique advantage: familiarity. We understand what attracts residents to Wandsworth: the calm of riverside living, the connection to nature, the walkability, and the understated luxury. At Riverside Quarter, that knowledge becomes design.

The two newly completed show homes are a testament to this understanding. Each home features refined palettes, layered textures, statement pieces, and subtle elevated finishes that subtly position the spaces at the top end of the market. From bespoke window dressings to curated accessories, these design decisions ensure every room feels desirable, cohesive and deliberately styled.

A sophisticated dining room at 806 Riverside, featuring a black table, textured patterned chairs, and a large arched mirror reflecting the space

Beyond Layout: Showcasing Lifestyle, Not Just Space

A show home has to make the buyer see themselves living there. And, at Riverside Quarter, our interiors go further; they evoke how life feels here. We paid attention to:

  • How the dining area becomes the setting for evening glasses of wine overlooking the river.
  • How the living room transforms from day to night with seamless elegance.
  • How the bedroom becomes a sanctuary defined by softness, calm and sophistication.
A neutral bedroom at 804 Riverside with a large window offering a city view, featuring a cosy boucle armchair and textured bedding

By designing with lifestyle at the forefront rather than just aesthetics, buyers aren’t simply viewing a development; they’re connecting emotionally to the idea of living here.

We make sure to use quality materials, design-led pieces, and a refined sense of restraint to define our approach at Riverside Quarter. Each finish, from hardware to headboards, has been considered with purpose. Every texture, silhouette and accessory reinforces the tone: contemporary, polished, modern and distinctly riverside.

This attention to detail ensures every space feels:

  • Finished, not staged
  • Elegant, not excessive
  • Aspirational, yet attainable
A symmetrical bedroom at 804 Riverside featuring an olive green velvet headboard, geometric cushions, gold mesh lamps, and wire wall art

A Seamless Furnishing Partner for Premium Developments

The work at Riverside Quarter builds on our proven track record of delivering turnkey furnishing solutions for high-end developments. Whether for overseas investors, local homeowners or developer-led installations, we ensure:

  • Fast, reliable turnarounds
  • Full installation and styling services
  • Market-aligned design direction
  • Professional photography-ready presentation
A modern dining room at 804 Riverside featuring a black table, white boucle chairs, and a large three-panel abstract art installation on the wall

For developments targeting a great buyer profile, our approach delivers interiors that support faster sales, higher perceived value and a memorable first impression.

We’re proud to present our curated interior design and furnishing services that reflect its audience, its surroundings and its premium position in the Wandsworth market.

So, if you’re a developer, homeowner or investor looking for a turnkey furnishing solution designed for modern riverside living, our InStyle Direct team is ready to transform your property, with the same level of precision, refinement and confidence seen at Riverside Quarter.

Designing for Longevity: Vastint’s Vision Meets InStyle Direct’s Expertise

Bringing together design precision, comfort, and long-term value, InStyle Direct continues to shape the future of Build-to-Rent living for Vastint UK. After our successful collaboration on Sugar House Island in Stratford, a vibrant new community rooted in creativity and urban energy, we carried forward the same design ethos to New Fountainbridge across over 100 homes, Vastint’s latest landmark on the scenic banks of Edinburgh’s Union Canal.

A bright and spacious open-plan living room at New Fountainbridge, featuring a navy blue sofa, light wood floors, and large glass doors opening onto a balcony

At New Fountainbridge, we didn’t just furnish homes, we crafted experiences. We have turned many apartments into modern and durable living spaces that capture Edinburgh’s waterside charm and lively city spirit.

Each detail, from carefully selected materials to layout, was chosen with intention. Our solutions reflect Vastint’s vision of quality and community-focused living, ensuring each home was finished to a high standard and ready to move in.

A stylish bedroom at New Fountainbridge, featuring a bold black and white geometric wallpaper, a mustard velvet channel-tufted headboard, and white boucle cushions

Creating with Intention: Sustainable, Durable, and Tenant-Focused Design

In our designs for Sugar House Island and New Fountainbridge, we celebrated the unique local character of Stratford and Edinburgh, honouring the creative urban vibrancy of Stratford and the elegant waterside charm of Edinburgh.

For Sugar House Island, we designed one-of-a-kind interiors that capture Stratford’s creative, energetic, and community-oriented vibe. We used our Furniture Pack to furnish multiple homes and show homes, ensuring each unit was ready to rent and matched Vastint’s brand ethos.

A cosy living room at New Fountainbridge featuring a deep emerald green sofa, a faux fur throw, and large framed artwork with a tree pattern

The design concept for New Fountainbridge was based on the idea of living close to the water. Sophisticated finishes, varied textures, and careful colour schemes were used to create a consistent upscale city living feel across multiple units. Each apartment was created to embody Edinburgh’s vibe, with a unique and modern touch.

Careful planning and logistics were vital behind the scenes. Our team installed in phases, and each home was delivered fully finished and move-in ready, offering a complete turnkey experience in a large-scale development. We furnished several blocks simultaneously on a live site while still maintaining strict quality control and safety standards.

An open-plan dining area at New Fountainbridge, featuring a set dining table, a bold orange accent wall with a large floral painting, and a view to the kitchen island

A Benchmark for Design-led Build-to-rent Communities

The outcome was a range of well-designed, practical homes that have become central to the New Fountainbridge rental community.

More than a furnishing success, this collaboration represents a trusted, design-led partnership built on shared vision and innovation. Our ongoing work with Vastint; from Sugar House Island to New Fountainbridge in Edinburgh, continues to showcase how InStyle Direct’s Build-to-Rent expertise delivers exceptional tenant experiences and helps developers achieve scalable, commercially successful results.

This partnership extends beyond successful furnishing; it represents a partnership founded on trust, creativity, and shared ambition.

A sophisticated home office at Aspen, Marsh Wall, featuring a modern black desk, a brown leather chair, a large abstract painting, and a fiddle-leaf fig

Multiple Residences and Showrooms Furnished at Aspen, Canary Wharf

InStyle has completed numerous show flats at the prestigious development in Aspen Canary Wharf, which have led to the sale of many units, as well as the showrooms themselves. Most recently, InStyle also completed an on-brand marketing suite that echoes the affluent lifestyle Aspen promotes. Paired with the work InStyle has performed for landlords and homeowners within the development, InStyle has in-depth, varied knowledge of the development and tailoring interiors for different uses.

A modern bedroom at Aspen, Marsh Wall, with a city view, a grey upholstered bed, and a colour-block accent wall with white 3D art panels
Since expanding into the UK in 2011, developer FEC has impacted the London property scene with their refreshing combination of drive and dynamism. Aspen is their impressive addition to the dazzling cluster of residential skyscrapers that line Marsh Wall and link Canary Wharf to various riverside locations. Drawing on their experience in the high-end hospitality sector, FEC partners with InStyle Direct to ensure that Aspen’s studio, one-, two- and three-bedroom apartments make a big impression on prospective buyers. The E14 postcode is a neighbourhood where luxury has become the norm, and it takes something extra to stand out.

A wide view of a luxury open-plan apartment at the Aspen project, showing boucle bar stools, a modern dining area, and a slatted media wall

Our Furnishing Packages Add Value and Drive Sales

Our gold, investor and diamond furniture packages have been installed in a number of units and show homes, allowing the developer to make major sales drives over a relatively short time period. Our Investor packages are the most cost-effective and therefore easy to roll out over multiple properties. The Gold packs add flexibility while maintaining affordability. The Diamond packs are popular with many of the owner/occupiers in Aspen as they offer a more high-end aesthetic.

A stylish modern kitchen at the Aspen project, featuring light wood cabinets, a marble backsplash, and a statement copper extractor hood and trim

For the show homes, Our design teams ensured that all materials and colours in our furnishing packages harmonise with the reflective surfaces and bespoke wall tiling that are characteristic of the apartments in Aspen. This is a design approach that pays homage to the area’s commercial and maritime history, focusing on contrasting dark metal details and brassware. The results of our collaboration with FEC have been a commercial success, with apartments being sold directly as a result of show home viewings. The interiors furnished by our Investor, Gold and Diamond packages are completely in sync with the overall look of the development.

A close-up of a modern bedroom at the Aspen project, showing a styled bedside table with a contemporary glass pendant light hanging above

High end Solutions for Homeowners

In addition to the work we’ve performed for the developer, homeowners have opted for our complete, bespoke interior design service to personalise their properties to their exacting tastes. This includes painting and decorating, as well as innovative storage solutions that utilise the space, employing high-end techniques and materials that match the property’s affluence.

A modern open-plan living area at the Aspen project, showing a grey sofa and a view to the kitchen which features a statement copper extractor hood

Our InStyle Teams Have Extensive Knowledge of the E14 Area

Canary Wharf has witnessed amazing growth over the last twenty years, which InStyle Direct is proud to have been a part of. We have installed furnishing packs and employed our high-end interior design services in many of the marquee developments that populate Marsh Wall. Our furnishing packs and high-end interior design services are popular with a variety of residents and budgets, never compromising on quality or style.

A close-up of a styled black coffee table at the Aspen project, featuring a design book, a decorative vase, and a large scented candle
FEC have built something that is not only luxurious and visibly stunning but is also set to be the heart of a growing community of professionals who want to make time to relax, socialise and contribute. Among the 65 storeys of this ergonomically shaped tower is a floor dedicated to soft play, indoor games and private functions. There is a gym and fitness centre on the 21st and 22nd floors that contains steam rooms and a vitality pool. The top floor is home to the opulent Sky Loung, which serves as an exclusive observation deck with showstopping views of the city below.

A bright, open-plan apartment at the Aspen project with warm terracotta walls, a rust-coloured armchair, and leather bar stools at the kitchen island

From Consultation to Installation: InStyle Combine Effectiveness With Efficiency

InStyle design teams have been able to showcase how Aspen apartments can be best lived in a matter of days with window dressings incorporated in order to complete the look. Our teams keep clients involved, right through the process and are always on hand to give advice and guidance. If you own a property in Aspen, Canary Wharf and want to make the most out of your investment of a personal residence, please get in touch to find out how we can be of assistance.

A view from behind a sofa with patterned cushions, looking towards a sophisticated dining area set against a dark green feature wall

Eastman Village and InStyle Direct: showcasing the power of thoughtful furnishings

The iconic Kodak Factory site is being transformed into Eastman Village, one of Barratt London’s most ambitious and acclaimed regeneration projects. In partnership with The Hyde Group, this dynamic new neighbourhood is reshaping Harrow’s skyline, featuring over 2,000 new homes plus cafés, shops, workspaces, and stunning landscaped green spaces. Designed by Pollard Thomas Edwards, Eastman Village is being built in multiple phases, each bringing a new dimension to community living.

A modern bedroom featuring a bold geometric wallpaper in gold and brown tones, with a bed styled with deep purple velvet cushions

Phase 1 (2020–2022) laid the foundation for this thriving new neighbourhood, delivering 274 private-sale homes, 113 affordable rental units, and 73 shared ownership properties.

Phase 2 (2022–2025) continued the progress with 294 homes for private sale, 109 affordable rental units, and 71 shared ownership homes. This phase also brought The Cunningham Apartments, a standout 15-story building offering one-, two-, and three-bedroom homes and a 12-hour concierge service, one of the first in Eastman Village.

Phase 3 (2022–2028) is now in progress, set to add 768 private-sale homes, 262 affordable rentals, and 197 shared ownership homes.

And, at the heart of these beautifully designed homes is a commitment to sustainability.

Instyle Direct is All Set to Showcase Its Furnishing Magic

And just as Barratt London and Hyde Group are shaping spaces to live, InStyle Direct has been shaping the interiors that make them feel like home. We are ready to spread magic with our much-talked-about furniture packs.

Having worked closely with both developers, landlords, and homeowners across all phases, we’ve brought contemporary, functional, and stylish furnishing solutions to Eastman Village’s private and rental apartments alike.

Our Gold Furniture Pack remains a favourite among homeowners seeking comfort and elegance. Offered in Rose Gold, White Gold, and Yellow Gold finishes, these stylish designs turn new apartments into cosy, ready-to-move-in homes.

A sleek white kitchen island featuring two vibrant yellow upholstered bar stools that add a pop of colour to the modern space

For landlords, our Investor Pack combines style with durability to attract tenants and handle daily wear. Choose from Pastel, Monochrome, or Vivid themes to give each property its own special look.

The famous Kodak Factory site is being turned into Eastman Village, one of Barratt London’s biggest and most exciting regeneration projects. Working with The Hyde Group, they are creating a lively new neighbourhood in Harrow with over 2,000 homes, plus cafés, shops, workspaces, and lovely green areas.

From complete show home installations to turnkey investor solutions, InStyle Direct will help developers and buyers alike enhance the value and appeal of their properties. Each piece, whether furniture, curtains, or accessories, is carefully selected to complement Barratt London’s modern architecture, thereby creating spaces that rent and sell more quickly.

A modern glass dining table set for four with grey quilted velvet chairs and a blue vase of eucalyptus, overlooking a city view

What’s in Store Ahead?

As Phase 3 of Eastman Village moves forward, InStyle Direct provides custom furnishing packages that make moving in simple for residents and investors. Our tried-and-tested designs from earlier phases improve home appeal and help 85% of furnished properties rent out within 24–48 hours.

A modern living room at Cargo House featuring a dark grey sofa, a geometric rug, and a distinctive mustard yellow paint stripe on the wall above the TV
From Eastman Village to luxury London developments, we create inviting, practical interiors that are market-ready from day one. Developers, landlords, and investors can rely on our customised solutions for move-in-ready homes, stylish show flats, or investor-focused interiors. Contact us to transform your development into a thriving, rentable community. As Phase 3 of Eastman Village progresses, InStyle Direct offers tailored furnishing packages to make moving in easy for residents and investors.

From Eastman Village to luxury London developments, we create inviting, practical interiors ready from day one. Developers, landlords, and investors can rely on our customised solutions for move-in-ready homes, stylish show flats, or investor-focused interiors. Contact us to transform your development into a thriving, rentable community.

An elegant cream sofa at Merina House, styled with blue tie-dye cushions and a striped throw, positioned under two large abstract paintings.

Setting the Standard for Riverside Living with InStyle Direct

Set in the heart of historic Wapping, London Dock by St George (part of the Berkeley Group) redefines modern riverside living in the capital. Designed by Patel Taylor, the masterplan features around 1,800 elegant homes surrounded by 7.5 acres of beautifully landscaped open spaces. Blending striking architecture with boutique shops, leisure venues, and vibrant community spaces, it offers a truly dynamic neighbourhood experience. InStyle Direct adds the perfect finishing touch, bringing each home to life with its expert furnishing and design flair.

A modern home office space at Merina House, London Dock, featuring a light wood desk, a stylish curved wood chair, and a ladder shelf.

Development Progress at London Dock; Styled by InStyle Direct

Between 2016 and 2020, the initial phases of London Dock — including Clipper Wharf, Times House, and Emery Wharf- were completed, transforming the area into a lively riverside destination with landscaped gardens, cafés, and open public spaces. Between 2021 and 2023, new housing blocks and shared community spaces were added, enriching the neighbourhood and elevating the lifestyle experience. In late 2024, the latest phase—Jade Wharf—was launched, featuring 99 elegantly designed apartments ranging from studios to three-bedrooms and achieving impressive off-plan sales.

2025 keeps the momentum going with Kingfisher released at Jade Wharf, as construction moves forward for completion later in the decade. In the future, Buildings G, H, and J will provide about 900 new homes, fulfilling the master plan by 2030.

A bright, Scandi-style bedroom at Merina House, London Dock, styled with a mustard yellow throw and a mix of patterned cushions.

Jade Wharf: The newest phase

Jade Wharf showcases refined, contemporary design with open-plan layouts, large windows, and private balconies or terraces. The interiors of the house have oak herringbone flooring, stone-effect kitchens, and high-quality finishes. Some homes in the Curator’s Collection have app-controlled lighting and smart home technology for added convenience.

Residents have exclusive access to the Mauretania Lounge and London Dock’s on-site amenities, including a gym, spa, swimming pool, cinema, concierge, and landscaped gardens.

Prices start at around £657,500 and range up to £2.3 million, offering a diverse range of options for homeowners and investors.

A comfortable cream sofa with yellow patterned cushions at Merina House, London Dock, set against a large window with panoramic London city views.

Trust InStyle Direct to bring style and efficiency to every home

This large-scale project includes furnishing the finest selection of high-quality new homes within a state-of-the-art setting. To attract the high-end target market, our interior design team selected luxury Diamond Packages, creating a sophisticated aesthetic that aligns with St George’s vision of prestige.

The designers used soft pink accents in many apartments to reflect the youthful and lively vibe of the community. Our experienced, bilingual team used proven interior solutions to increase sales and enhance appeal, leveraging exclusive access to each property’s dimensions and specifications.

In addition to luxury diamond options, we also offer carefully selected Gold Packages tailored to the tenant profile and property value. This customised approach ensures that each apartment achieves the best ROI, with quick turnaround times and consistently high presentation standards.

A sophisticated bedroom at Merina House, London Dock, featuring a tall, dark velvet channel-tufted headboard and botanical print cushions.

Future outlook

The following stages of London Dock will see Buildings H & J deliver 547 homes (43% affordable), alongside new retail and community spaces, while Building G will add 375 apartments currently in design and construction. The full masterplan is expected to be completed around 2030, creating a world-class mixed-use neighbourhood with lasting appeal and strong investment potential.

As always, InStyle Direct is ready to work its furnishing magic in these new phases. With our carefully selected, high-quality furniture and expert design team, you can trust us to bring style and efficiency to every home. Contact us to find out more.

An Instyle Direct interior designer adds the final styling touches to a sofa in the luxurious Aspen apartment, with the dining area in the background

InStyle Direct Is Reshaping Vauxhall Into a Lifestyle of
Modern Art

Graphite Square is set to transform mixed-use living in the vibrant heart of Vauxhall, SE11. Developed by Thirdi Group alongside renowned architects and consultants, this landmark development seamlessly integrates modern homes, flexible workspaces, and lively public areas. With around 160 thoughtfully designed residences and 80,000 to 90,000 square feet of adaptable office space, Graphite Square strikes the perfect balance between contemporary style, functional living, and urban convenience.

A modern round dining table at the Aspen project, surrounded by stylish boucle chairs and positioned under a contemporary halo chandelier

Scheduled for completion in Autumn 2025, Graphite Square will also introduce landscaped terraces, family-friendly play zones, and essential community amenities, including a new Methodist church.

At InStyle Direct, we specialise in transforming developments like Graphite Square into complete lifestyle destinations. Our curated Gold, Diamond, Investor, and Homeowner Furniture Packages are tailored to meet diverse requirements. Each collection is thoughtfully designed to enhance comfort, elevate aesthetics, and maximise long-term value, ensuring the perfect balance for homeowners, investors, and tenants alike.

The living room at the Aspen project, focusing on a bespoke media unit with a backlit, slatted feature wall and a large L-shaped sofa

InStyle Direct: Turning Graphite square into lifestyle-ready living

Graphite Square has been carefully shaped through well-planned phases since 2018. Starting with site preparation between 2021 and 2022, followed by the construction of the main buildings from 2023 to 2025, and now moving towards final completion in 2025, the project reflects the transformation of Vauxhall into a vibrant hub.

Designed by Ben Adams Architects, the scheme combines an industrial-inspired look; featuring exposed concrete, brickwork, and Crittall-style windows, with modern sustainable features such as solar panels, blue roofs, and landscaping that supports biodiversity.

A close-up of a modern bedroom at the Aspen project, showing a styled bedside table with a contemporary glass pendant light hanging above

At InStyle Direct, we bring these homes and workspaces to life with fully tailored furniture packages. From quick-install Investor Packages for rental properties to the luxurious Gold and Diamond Packages for homeowners, and bespoke solutions for individual buyers, our interiors are crafted for style, strength, and long-term value.

Beyond furniture, we also create show homes, provide interior design consultancy, and deliver expert window dressing services, transforming empty spaces into inspiring lifestyle-ready environments that speed up sales and rentals.

A bespoke dressing table area in the Aspen apartment, featuring a floating vanity and a large, arch-shaped mirror with integrated backlighting

Our track record is enough to make you choose us

With a proven track record across London, we specialise in transforming properties into stylish, market-ready homes that sell and rent faster. From fully furnished apartments to show homes, we work with investors, homeowners, and developers, tailoring each package to match the unique character of every project.

A panoramic view of the luxurious open-plan living and dining area at the Aspen project, with a large sofa and a dining set featuring boucle chairs

Our service stands out for its speed, quality, and expertise. We provide 24-hour installation for urgent requests, supported by a skilled team of interior designers and fitters, and premium, sustainable furnishings. From the first consultation to final installation, our process is effortless and hassle-free.

We bring the same standard of excellence to your developments, designing interiors for every apartment and workspace that engage buyers and tenants while showcasing the unique style and character of each project.

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    What Our Customers Say

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      DI MAO
    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

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    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

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    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

      Selwa Al-Hazzaa