Clarendon, St William

In a bid to push the sale of their remaining properties, Property developer, St William, came to InStyle Direct, where we recommended a two-bedroom show apartment in Alington House. The remaining units quickly sold shortly after the showroom installation, thanks to the invaluable sales tool!

Designed to meticulous specifications, the homes throughout the Clarendon development provide an eye-catching blend of contemporary comfort and urban style: part of the new wave of creative energy that is revitalising North London. Maggie, the interior designer for the project, brought the same energy to the property, using fitting accessories and furnishings.

A well-dressed show flat is an essential sales tool for developers as it provides prospective buyers with an indication of the space they have to work with. This is why a property-appropriate layout by an interior designer is so important. It’s often the difference between being snapped up immediately or left on the market for months. We were quick to suggest a suitable furnishing package that would complement the apartment to encourage sales.

The white gold furniture package was chosen for its relatively lighter components, best suited to the somewhat restricted dimensions of the property. In the living area, a 2.5 seat sofa and armchair were used to provide more dining space. Additionally, a window in the master bedroom was offset by a strategically placed collage.

Design-led furniture packages are particularly useful for developers who need to transform restricted spaces into liveable ones. Our interior designer Maggie Halsackda’s ability to meet this challenge within a tight two-week schedule and with minimum disruption was an integral part of the project’s success.

St William was delighted with the quick installation and quick sale of their remaining unit, as a result of timely project coordination.

InStyle Direct is super efficient and catered to all requests and changes. The team is very friendly and very knowledgeable on the ever-changing interior trends.

– Georgia Willis, St William

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What Our Customers Say

  • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

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  • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

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  • Excellent services and very good reporting on the progress of furniture provisions and interior services.

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  • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

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  • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

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  • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

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  • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

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