Modern open-plan kitchen and dining area in a Fulton and Fifth London flat, featuring dark blue cabinets, light dining chairs, and a styled console with abstract art

InStyle Direct x Fulton and Fifth: Parkside & Brookline

At InStyle Direct, we understand that no two buyers are alike; homeowners want spaces that reflect their lifestyle, landlords seek furnishings that maximise rental income, and investors look for efficient, value-driven solutions. That’s why our Gold, Diamond, and Investor Furniture Packs are crafted to serve the unique needs of each group.

Dedicated home office or study area in a Fulton and Fifth London flat, with a dark grey desk, rattan chair, and mood board, professionally furnished for tenants.

Recently, at Regal’s Fulton & Fifth Brookline phase, our work showcased how versatile our offering can be. The show home featured our Homeowner Furniture Pack to transition the property into an authentic home. By turning an empty unit into a space where viewers could see their life in space, we helped the developer transform the buyer experience. Efficiency remained prioritised by moving stock from another unit and upgrading with updated pieces. This accelerated sales by showcasing a lifestyle. And it worked. Brookline reached 95% sales just as residents began moving in this May.

As Fulton & Fifth’s next phase, Parkside gears up for handovers in Q4 2025, we’re excited to continue the journey to transform brand-new units into beautiful, move-in-ready homes that speak to buyers across the board.

Close-up of a stylish wooden slatted headboard with art and a book, showcasing exquisite furnishing details in a Fulton and Fifth London flat bedroom

Designing the Difference: Our signature touch at Fulton & Fifth

Following the successful completion of the Brookline phase at Fulton & Fifth, comprising 171 modern apartments and a full suite of luxury amenities including a pool, golf simulator, cinema, and 20th-floor rooftop terrace, the spotlight now turns to Parkside. Scheduled for completion in Q4 2025, Parkside is the tallest of the five towers and will deliver 250 new Manhattan, one- and two-bedroom homes nestled between landscaped podium gardens and a new green corridor.

At Brookline, our furnishing solutions weren’t about filling rooms; they were about helping buyers imagine life there. We worked closely with the developer to dress units using a blend of our Gold, Diamond, and Investor Furniture Packs. This created aspirational interiors that struck the right match with buyers and boosted confidence in the homes, ultimately supporting an impressive 95% sales rate.

Stylish console table with an abstract orange artwork and decorative glassware, highlighting a professionally styled detail in a Fulton and Fifth London flat

We’re now gearing up to bring that vision and design expertise to the next phase, Parkside. Our furniture packs are crafted to suit a variety of resident needs:

  • Diamond Pack: It is efficient and luxurious, perfect for landlords, investors, and even some homeowners seeking to make a strong impression.
  • Gold Pack: Stylish and practical, ideal for landlords looking to boost property value.
  • Investor Pack: Highly Affordable, durable, and fast to install, great for developers and rental properties.

Our experienced design and fitting teams install each pack, ensuring every home is beautifully presented and market-ready. Parkside is ready to rise, and we’re ready to help it shine.

Modern living room corner in a Fulton and Fifth London flat, featuring a stylish black shelving unit, easel, and neutral sofa, expertly furnished by InStyle Direct

From Vision to reality: A proven track record

Our track record speaks for itself. Take, for example, a recent project for Regal at their Brookline development, where we transformed a contemporary London apartment into a high-end show home on a budget. The developer needed a stylish, welcoming show home to accelerate sales and appeal to a diverse buyer pool.

Using our Homeowner Pack, we delivered a look that felt aspirational yet attainable. This saw faster offers, higher footfall, and a property that stood out in a highly competitive market. It’s a prime example of how smart furnishing isn’t just about aesthetics but also business. At Parkside, we’re ready to deliver the same results, creating beautifully styled spaces that don’t just look good; they work hard for developers, homeowners, and landlords alike.

FAQs

We create ready-made furniture packages that help investors attract good tenants and boost rental appeal, or make warm homes for owner-occupiers. Our focus is on providing high-quality, long-lasting furnishings and excellent customer service.
We're known for our fast turnaround; we can fully furnish a property, including window dressings, within 24 to 48 hours. Plus, less than 1% of our furniture packages are returned in the first year, which shows how reliable and well-made they are.
Absolutely! Our show homes are a great example of turning empty spaces into stylish, fully furnished homes. We use high-quality furniture and elegant window treatments to bring out the best in each property.
Normally, it takes us one to two weeks. But if you're on a tight deadline, we can fast-track everything and complete it in just 24 to 48 hours.

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    What Our Customers Say

    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher
    • Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

      mwl
    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan
    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

      Jasmin Amirul
    • It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

      Lowela V
    • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

      Xing Zhou
    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto
    • I had a very pleasant experience working with Instyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers like... read more

      CY
    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung
    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes

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