Modern open-plan kitchen and dining area in a Fulton and Fifth London flat, featuring dark blue cabinets, light dining chairs, and a styled console with abstract art

InStyle Direct x Fulton and Fifth: Parkside & Brookline

At InStyle Direct, we understand that no two buyers are alike; homeowners want spaces that reflect their lifestyle, landlords seek furnishings that maximise rental income, and investors look for efficient, value-driven solutions. That’s why our Gold, Diamond, and Investor Furniture Packs are crafted to serve the unique needs of each group.

Dedicated home office or study area in a Fulton and Fifth London flat, with a dark grey desk, rattan chair, and mood board, professionally furnished for tenants.

Recently, at Regal’s Fulton & Fifth Brookline phase, our work showcased how versatile our offering can be. The show home featured our Homeowner Furniture Pack to transition the property into an authentic home. By turning an empty unit into a space where viewers could see their life in space, we helped the developer transform the buyer experience. Efficiency remained prioritised by moving stock from another unit and upgrading with updated pieces. This accelerated sales by showcasing a lifestyle. And it worked. Brookline reached 95% sales just as residents began moving in this May.

As Fulton & Fifth’s next phase, Parkside gears up for handovers in Q4 2025, we’re excited to continue the journey to transform brand-new units into beautiful, move-in-ready homes that speak to buyers across the board.

Close-up of a stylish wooden slatted headboard with art and a book, showcasing exquisite furnishing details in a Fulton and Fifth London flat bedroom

Designing the Difference: Our signature touch at Fulton & Fifth

Following the successful completion of the Brookline phase at Fulton & Fifth, comprising 171 modern apartments and a full suite of luxury amenities including a pool, golf simulator, cinema, and 20th-floor rooftop terrace, the spotlight now turns to Parkside. Scheduled for completion in Q4 2025, Parkside is the tallest of the five towers and will deliver 250 new Manhattan, one- and two-bedroom homes nestled between landscaped podium gardens and a new green corridor.

At Brookline, our furnishing solutions weren’t about filling rooms; they were about helping buyers imagine life there. We worked closely with the developer to dress units using a blend of our Gold, Diamond, and Investor Furniture Packs. This created aspirational interiors that struck the right match with buyers and boosted confidence in the homes, ultimately supporting an impressive 95% sales rate.

Stylish console table with an abstract orange artwork and decorative glassware, highlighting a professionally styled detail in a Fulton and Fifth London flat

We’re now gearing up to bring that vision and design expertise to the next phase, Parkside. Our furniture packs are crafted to suit a variety of resident needs:

  • Diamond Pack: It is efficient and luxurious, perfect for landlords, investors, and even some homeowners seeking to make a strong impression.
  • Gold Pack: Stylish and practical, ideal for landlords looking to boost property value.
  • Investor Pack: Highly Affordable, durable, and fast to install, great for developers and rental properties.

Our experienced design and fitting teams install each pack, ensuring every home is beautifully presented and market-ready. Parkside is ready to rise, and we’re ready to help it shine.

Modern living room corner in a Fulton and Fifth London flat, featuring a stylish black shelving unit, easel, and neutral sofa, expertly furnished by InStyle Direct

From Vision to reality: A proven track record

Our track record speaks for itself. Take, for example, a recent project for Regal at their Brookline development, where we transformed a contemporary London apartment into a high-end show home on a budget. The developer needed a stylish, welcoming show home to accelerate sales and appeal to a diverse buyer pool.

Using our Homeowner Pack, we delivered a look that felt aspirational yet attainable. This saw faster offers, higher footfall, and a property that stood out in a highly competitive market. It’s a prime example of how smart furnishing isn’t just about aesthetics but also business. At Parkside, we’re ready to deliver the same results, creating beautifully styled spaces that don’t just look good; they work hard for developers, homeowners, and landlords alike.

FAQs

We create ready-made furniture packages that help investors attract good tenants and boost rental appeal, or make warm homes for owner-occupiers. Our focus is on providing high-quality, long-lasting furnishings and excellent customer service.
We're known for our fast turnaround; we can fully furnish a property, including window dressings, within 24 to 48 hours. Plus, less than 1% of our furniture packages are returned in the first year, which shows how reliable and well-made they are.
Absolutely! Our show homes are a great example of turning empty spaces into stylish, fully furnished homes. We use high-quality furniture and elegant window treatments to bring out the best in each property.
Normally, it takes us one to two weeks. But if you're on a tight deadline, we can fast-track everything and complete it in just 24 to 48 hours.

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    What Our Customers Say

    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross
    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung
    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

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    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

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    • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

      Kate McLure
    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho
    • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

      David Ornsby
    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

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    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang
    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

      D C

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