Harcourt Gardens, South Quay Plaza

Brief: Berkeley Group collaboration with InStyle Direct: Furnishing a One-Bed Show Home for Swift Sale

InStyle Direct recently wrapped up another successful Berkeley Group collaboration, completing a design venture at South Quay Plaza. This collaboration extends a longstanding partnership. InStyle Direct is frequently onboarded by Berkeley for show homes and furnishings within and around London City.

Interior designer Ifrah Buraleh and salesperson James collaborated on the project to transform a one-bedroom flat. In order to create a cosy, contemporary living space with a strong emphasis on aesthetics. The primary objective was to dress the space as a show home to facilitate faster sales and ensure a swift return on investment for the homeowners.

For that reason, InStyle Direct team chose one of our bestsellers, Diamond Furniture Package, featuring an upgraded selection of furniture and décor. Ifrah opted for a concept that played with a neutral palette, complemented by well-placed pops of color. This choice ensured a striking balance between timeless elegance and vibrant accents.

In terms of cost-effectiveness, our design team focused on a practical approach, combining ready-made items with upgraded furnishings. This ensured a smooth execution of the project, with no significant obstacles encountered.

In summary, our collaboration with Berkeley Group at South Quay Plaza exemplifies our commitment to delivering high-quality, aesthetically pleasing show homes that facilitate swift sales and satisfied homeowners.

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What Our Customers Say

  • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

    Cecilia Chan - Google Review


  • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

    Ashford Scholes - Google Review


  • Excellent services and very good reporting on the progress of furniture provisions and interior services.

    CHUN MAK - Google Review


  • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

    David Ornsby - Google Review


  • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

    Derick Mendonca - Google Review


  • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

    Fionn Nixon - Google Review


  • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

    Manfred Nuske - Google Review


  • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

    Khaled Bou Mehdi - Google Review


  • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

    DI MAO - Google Review


  • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

    Zhaleah Qayyum - Google Review


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