Harcourt Gardens, South Quay Plaza

Brief: Berkeley Group collaboration with InStyle Direct: Furnishing a One-Bed Show Home for Swift Sale

InStyle Direct recently wrapped up another successful Berkeley Group collaboration, completing a design venture at South Quay Plaza. This collaboration extends a longstanding partnership. InStyle Direct is frequently onboarded by Berkeley for show homes and furnishings within and around London City.

Interior designer Ifrah Buraleh and salesperson James collaborated on the project to transform a one-bedroom flat. In order to create a cosy, contemporary living space with a strong emphasis on aesthetics. The primary objective was to dress the space as a show home to facilitate faster sales and ensure a swift return on investment for the homeowners.

For that reason, InStyle Direct team chose one of our bestsellers, Diamond Furniture Package, featuring an upgraded selection of furniture and décor. Ifrah opted for a concept that played with a neutral palette, complemented by well-placed pops of color. This choice ensured a striking balance between timeless elegance and vibrant accents.

In terms of cost-effectiveness, our design team focused on a practical approach, combining ready-made items with upgraded furnishings. This ensured a smooth execution of the project, with no significant obstacles encountered.

In summary, our collaboration with Berkeley Group at South Quay Plaza exemplifies our commitment to delivering high-quality, aesthetically pleasing show homes that facilitate swift sales and satisfied homeowners.

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    What Our Customers Say

    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

      Heiko M - Google Review


    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan - Google Review


    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

      Marcel Liekenjie - Google Review


    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes - Google Review


    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

      Selwa Al-Hazzaa - Google Review


    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum - Google Review


    • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

      Fionn Nixon - Google Review


    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho - Google Review


    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

      Derick Mendonca - Google Review


    • Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

      mwl - Google Review


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