Haydon development workspace with desk, laptop & plants

Creating Spaces That Sell and Inspire: InStyle Direct’s Journey at the Haydon

Since 2019, the partnership between InStyle Direct and Regal London has been a tale of effortless teamwork, creativity, and a commitment to high-quality design. One of our most esteemed partnerships so far is our involvement in The Haydon project, an exclusive development located in the vibrant centre of Aldgate. At this place, we have turned dreams into reality for those seeking their own home and those with investment smarts, fusing custom luxury with functional sophistication.

Decorative hanging planters and greenery feature at Haydon development

InStyle Direct was instrumental in furnishing over six projects at The Haydon, and their involvement has impacted approximately 100 projects within Regal London’s portfolio. Our tailored-designed furniture packages, bespoke solutions, stylish window treatments, and carefully curated show homes have enhanced the living spaces and increased the market attractiveness to both potential buyers and renters.

We made sure to fulfill every furnishing need and more, whether it was creating stylish interiors for homeowners seeking a touch of London luxury or putting together high-quality basic packs for landlords prioritising rental income.

Red sofa with patterned cushion and knitted throw at Haydon development

Maximising Light, Space, and Style: InStyle Direct’s Vision for The Haydon

Conveniently located just a few minutes from Aldgate Station, The Haydon offers modern city living with excellent design in a prime location. The striking stepped massing, and teardrop-shaped, corrugated aluminium cladding of the building capture its architectural drama, paying homage to the area’s industrial history. Indoors, there is plenty of natural light, privacy is maximised, and the addition of balconies or terraces for many apartments makes the homes both practical and attractive.

InStyle Direct has transformed these homes with Tailored Furniture Packs, thoughtfully selected to provide comprehensive, design-focused solutions. These packs provide an all-encompassing furnishing experience for homeowners and international investors alike. Each item, from luxurious three-seater sofas to statement dining tables and personalised headboards, was carefully chosen to cater to modern global preferences and lifestyles.

Haydon development workspace with desk, laptop & plants
Our bespoke interiors offer a higher design standard for individuals looking for a more specialised approach – from finding unique fabrics to organising unique accessories and artwork. Our window dressings service ensured that every apartment, whether sold or rented, was well-presented to make a lasting impression and generating a feeling of spaciousness and cosiness.

Let’s not forget the show homes. At The Haydon, our expertly staged show apartments helped potential buyers envision their dream lives, reinforcing Regal London’s brand and dramatically boosting interest and accelerated sales.

Woman arranging bar cart in Haydon development living area

From Investment to Inspiration: How InStyle Direct Transforms Developments

Our enduring partnership with Regal London shows we are skilled at enhancing luxury developments with quality, design-focused furnishings. InStyle Direct can find the perfect balance between investment value and lifestyle aspiration, whether owner-occupied homes or stylish rental properties.

Our expert design team rigorously tests and hand-selects only the finest, durable furniture for each project, understanding the practicalities and desires of modern living. We guarantee a hassle-free experience every time with our ethical sourcing, people-first design, and one-stop service for delivery, setup, and waste removal.

We have the expertise to transform spaces into something extraordinary and create homes that sell, rent, and inspire. Get in touch to know more!

FAQ

We design furniture packages for investors to attract quality tenants and enhance the rental appeal of their properties. Our top priority is to ensure that your investment is high-quality, durable, and comes with excellent service.
We specialise in renovating properties, including installing window treatments, in 24-48 hours. Less than 1% of our furniture packages are returned in the first year, showing exceptional quality.
Definitely! Our show homes demonstrate how we transform empty spaces into fully furnished, beautiful houses. We showcase the potential of our clients' homes with custom furniture, stylish window coverings, and a model home setup.
Despite the typical project taking one to two weeks, we can expedite the process and complete a full transformation within 24 to 48 hours for urgent deadlines.

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    What Our Customers Say

    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca
    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

      Selwa Al-Hazzaa
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum
    • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

      Simon Shum
    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes
    • Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

      Ionut Buciuleac (Benham and Reeves)
    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

      Marcel Liekenjie
    • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

      Charles Tsai
    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher
    • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

      Rishford Rathor

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