Haydon development workspace with desk, laptop & plants

Creating Spaces That Sell and Inspire: InStyle Direct’s Journey at the Haydon

Since 2019, the partnership between InStyle Direct and Regal London has been a tale of effortless teamwork, creativity, and a commitment to high-quality design. One of our most esteemed partnerships so far is our involvement in The Haydon project, an exclusive development located in the vibrant centre of Aldgate. At this place, we have turned dreams into reality for those seeking their own home and those with investment smarts, fusing custom luxury with functional sophistication.

Decorative hanging planters and greenery feature at Haydon development

InStyle Direct was instrumental in furnishing over six projects at The Haydon, and their involvement has impacted approximately 100 projects within Regal London’s portfolio. Our tailored-designed furniture packages, bespoke solutions, stylish window treatments, and carefully curated show homes have enhanced the living spaces and increased the market attractiveness to both potential buyers and renters.

We made sure to fulfill every furnishing need and more, whether it was creating stylish interiors for homeowners seeking a touch of London luxury or putting together high-quality basic packs for landlords prioritising rental income.

Red sofa with patterned cushion and knitted throw at Haydon development

Maximising Light, Space, and Style: InStyle Direct’s Vision for The Haydon

Conveniently located just a few minutes from Aldgate Station, The Haydon offers modern city living with excellent design in a prime location. The striking stepped massing, and teardrop-shaped, corrugated aluminium cladding of the building capture its architectural drama, paying homage to the area’s industrial history. Indoors, there is plenty of natural light, privacy is maximised, and the addition of balconies or terraces for many apartments makes the homes both practical and attractive.

InStyle Direct has transformed these homes with Tailored Furniture Packs, thoughtfully selected to provide comprehensive, design-focused solutions. These packs provide an all-encompassing furnishing experience for homeowners and international investors alike. Each item, from luxurious three-seater sofas to statement dining tables and personalised headboards, was carefully chosen to cater to modern global preferences and lifestyles.

Haydon development workspace with desk, laptop & plants
Our bespoke interiors offer a higher design standard for individuals looking for a more specialised approach – from finding unique fabrics to organising unique accessories and artwork. Our window dressings service ensured that every apartment, whether sold or rented, was well-presented to make a lasting impression and generating a feeling of spaciousness and cosiness.

Let’s not forget the show homes. At The Haydon, our expertly staged show apartments helped potential buyers envision their dream lives, reinforcing Regal London’s brand and dramatically boosting interest and accelerated sales.

Woman arranging bar cart in Haydon development living area

From Investment to Inspiration: How InStyle Direct Transforms Developments

Our enduring partnership with Regal London shows we are skilled at enhancing luxury developments with quality, design-focused furnishings. InStyle Direct can find the perfect balance between investment value and lifestyle aspiration, whether owner-occupied homes or stylish rental properties.

Our expert design team rigorously tests and hand-selects only the finest, durable furniture for each project, understanding the practicalities and desires of modern living. We guarantee a hassle-free experience every time with our ethical sourcing, people-first design, and one-stop service for delivery, setup, and waste removal.

We have the expertise to transform spaces into something extraordinary and create homes that sell, rent, and inspire. Get in touch to know more!

FAQ

We design furniture packages for investors to attract quality tenants and enhance the rental appeal of their properties. Our top priority is to ensure that your investment is high-quality, durable, and comes with excellent service.
We specialise in renovating properties, including installing window treatments, in 24-48 hours. Less than 1% of our furniture packages are returned in the first year, showing exceptional quality.
Definitely! Our show homes demonstrate how we transform empty spaces into fully furnished, beautiful houses. We showcase the potential of our clients' homes with custom furniture, stylish window coverings, and a model home setup.
Despite the typical project taking one to two weeks, we can expedite the process and complete a full transformation within 24 to 48 hours for urgent deadlines.

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    What Our Customers Say

    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang
    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho
    • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

      David Ornsby
    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung
    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

      James Kober
    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross
    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto
    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      WJ Hu
    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan
    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher

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