High-specification modern kitchen in a Heron Wharf apartment, ideal for a turnkey furnishing solution

InStyle Direct at Heron Wharf: Ready To Furnish Poplar’s Newest Riverside Gem

Heron Wharf in Poplar, East London, is one of the latest exciting additions to Berkeley’s portfolio. While it’s brand new, we at InStyle Direct truly see it as a bright furnishing potential and we know exactly how we can add value to this development. With mid-to-high-end finishes and riverside appeal, Heron Wharf is the ideal setting for our Diamond and Homeowner furniture packs, designed for landlords who want to rent quickly and homeowners who want to move in stress-free.

Expertly styled show home dining room at Heron Wharf by InStyle Direct with a contemporary dining set

We also see a great opportunity to furnish show homes for the developer. These show homes are important for marketing and can be fitted out using the same Diamond or Homeowner packs, or even upgraded to high-end interior design services for maximum value.

While this is our first potential step into Heron Wharf, we’re well acquainted with Berkeley developments. We’ve successfully furnished many of their high-spec schemes—9 Millbank in Westminster being a great example. Our experience with Berkeley gives us a clear understanding of their quality standards and the type of design that resonates with both investors and buyers. Heron Wharf might be new, but we’re ready to bring our proven expertise to the table.

Furnished master bedroom in a Heron Wharf apartment with a dark wood media console and balcony access

Inside Heron Wharf: What Makes This Development Stand Out

Heron Wharf is part of a 2.5-acre riverside regeneration, developed by Berkeley/St William. The first phase includes 643 new studio to three-bedroom apartments, finished to a high spec with private balconies and access to a new riverside park. With prices ranging from approximately £460,000 to £930,000, this modern development  is built for residents who value quality, lifestyle, and convenience.

With completion expected in Q2 2025, this is the ideal time for landlords and developers to explore professional furnishing solutions that enhance property value and rental appeal.

Detail of luxury velvet and fringed cushions from a furniture package

Our Diamond Furniture Packs are perfect for investors, offering stylish and durable options that suit modern tenants. They include living, dining, and bedroom furniture, along with artwork and accessories to create a cohesive look.

For those planning to move,  our Homeowner Packs offer flexibility , higher specifications, and a personalised touch; ideal for buyers who want their home ready without worrying about furnishing.

And let’s not forget the potential power of Show Homes. Our expertly styled Show Homes help developers showcase the space at its full potential, speeding up sales and boosting interest.

Bespoke upholstered headboard and modern bedside lighting in a furnished apartment bedroom

Looking Ahead: From Past Success To
Future Style

We know what it takes to furnish a high-end development as an expert in the field. Take our work at Damac Tower and West End Gate as an example, where we  transformed blank apartments into turnkey homes with stunning interiors that helped drive sales and rentals fast.

At InStyle Direct, we work closely with landlords, homeowners, and developers to deliver tailored solutions that save time, boost appeal, and maximise returns. From furniture selection to delivery, styling, and installation, we make the process seamless and stress-free.

A compact home office and storage solution from a Homeowner furniture package

So, while Heron Wharf is brand new, we’re more than ready to get started. Want to furnish your development for maximum impact? Or create a show home that stands out? We’ve got the packs, the team, and the experience to make it happen. Get in touch to know more!

Frequently asked questions:

We create stylish furniture packs that help landlords attract good tenants quickly. Everything we use is high-quality and built to last—plus, we offer complete end-to-end support to make the entire process smooth.
We’re fast, efficient, and reliable. We can fully furnish and style a property, right down to curtains and window dressings; within 24 to 48 hours. With less than 1% of our furniture returned in the first year, quality is never a concern.
Absolutely. Our show homes are a great example of our work. We take empty, newly built apartments and turn them into beautifully styled spaces with furniture, décor, and window treatments that help buyers and tenants see the full potential.
Most of our projects take around one to two weeks, but if you’re in a rush, we can complete everything— furniture, styling, and installation, in as little as 24 to 48 hours.

What Our Customers Say

  • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

    Craig B
  • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

    WJ Hu
  • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

    Rishford Rathor
  • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

    Vivienne Mendonca
  • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

    Roger Leung
  • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

    Kate McLure
  • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

    Simon Shum
  • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

    DI MAO
  • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

    Kamil Jakobczyk
  • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

    James Kober

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