High-specification modern kitchen in a Heron Wharf apartment, ideal for a turnkey furnishing solution

InStyle Direct at Heron Wharf: Ready To Furnish Poplar’s Newest Riverside Gem

Heron Wharf in Poplar, East London, is one of the latest exciting additions to Berkeley’s portfolio. While it’s brand new, we at InStyle Direct truly see it as a bright furnishing potential and we know exactly how we can add value to this development. With mid-to-high-end finishes and riverside appeal, Heron Wharf is the ideal setting for our Diamond and Homeowner furniture packs, designed for landlords who want to rent quickly and homeowners who want to move in stress-free.

Expertly styled show home dining room at Heron Wharf by InStyle Direct with a contemporary dining set

We also see a great opportunity to furnish show homes for the developer. These show homes are important for marketing and can be fitted out using the same Diamond or Homeowner packs, or even upgraded to high-end interior design services for maximum value.

While this is our first potential step into Heron Wharf, we’re well acquainted with Berkeley developments. We’ve successfully furnished many of their high-spec schemes—9 Millbank in Westminster being a great example. Our experience with Berkeley gives us a clear understanding of their quality standards and the type of design that resonates with both investors and buyers. Heron Wharf might be new, but we’re ready to bring our proven expertise to the table.

Furnished master bedroom in a Heron Wharf apartment with a dark wood media console and balcony access

Inside Heron Wharf: What Makes This Development Stand Out

Heron Wharf is part of a 2.5-acre riverside regeneration, developed by Berkeley/St William. The first phase includes 643 new studio to three-bedroom apartments, finished to a high spec with private balconies and access to a new riverside park. With prices ranging from approximately £460,000 to £930,000, this modern development  is built for residents who value quality, lifestyle, and convenience.

With completion expected in Q2 2025, this is the ideal time for landlords and developers to explore professional furnishing solutions that enhance property value and rental appeal.

Detail of luxury velvet and fringed cushions from a furniture package

Our Diamond Furniture Packs are perfect for investors, offering stylish and durable options that suit modern tenants. They include living, dining, and bedroom furniture, along with artwork and accessories to create a cohesive look.

For those planning to move,  our Homeowner Packs offer flexibility , higher specifications, and a personalised touch; ideal for buyers who want their home ready without worrying about furnishing.

And let’s not forget the potential power of Show Homes. Our expertly styled Show Homes help developers showcase the space at its full potential, speeding up sales and boosting interest.

Bespoke upholstered headboard and modern bedside lighting in a furnished apartment bedroom

Looking Ahead: From Past Success To
Future Style

We know what it takes to furnish a high-end development as an expert in the field. Take our work at Damac Tower and West End Gate as an example, where we  transformed blank apartments into turnkey homes with stunning interiors that helped drive sales and rentals fast.

At InStyle Direct, we work closely with landlords, homeowners, and developers to deliver tailored solutions that save time, boost appeal, and maximise returns. From furniture selection to delivery, styling, and installation, we make the process seamless and stress-free.

A compact home office and storage solution from a Homeowner furniture package

So, while Heron Wharf is brand new, we’re more than ready to get started. Want to furnish your development for maximum impact? Or create a show home that stands out? We’ve got the packs, the team, and the experience to make it happen. Get in touch to know more!

Frequently asked questions:

We create stylish furniture packs that help landlords attract good tenants quickly. Everything we use is high-quality and built to last—plus, we offer complete end-to-end support to make the entire process smooth.
We’re fast, efficient, and reliable. We can fully furnish and style a property, right down to curtains and window dressings; within 24 to 48 hours. With less than 1% of our furniture returned in the first year, quality is never a concern.
Absolutely. Our show homes are a great example of our work. We take empty, newly built apartments and turn them into beautifully styled spaces with furniture, décor, and window treatments that help buyers and tenants see the full potential.
Most of our projects take around one to two weeks, but if you’re in a rush, we can complete everything— furniture, styling, and installation, in as little as 24 to 48 hours.

What Our Customers Say

  • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

    Khaled Bou Mehdi
  • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

    London Square
  • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

    Katrina Hu
  • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

    Charles Tsai
  • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

    Abdulrahman Alismail
  • Fantastic service. Lewis gave me the best advice in persuading me to go for the diamond pack which really made the flat stand out ...so much so the letting... read more

    Margaret Tan
  • I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more

    David Evans
  • I had a very pleasant experience working with Instyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers like... read more

    CY
  • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

    Zhaleah Qayyum
  • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

    Selwa Al-Hazzaa

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