InStyle Direct at Heron Wharf: Ready To Furnish Poplar’s Newest Riverside Gem
Heron Wharf in Poplar, East London, is one of the latest exciting additions to Berkeley’s portfolio. While it’s brand new, we at InStyle Direct truly see it as a bright furnishing potential and we know exactly how we can add value to this development. With mid-to-high-end finishes and riverside appeal, Heron Wharf is the ideal setting for our Diamond and Homeowner furniture packs, designed for landlords who want to rent quickly and homeowners who want to move in stress-free.
We also see a great opportunity to furnish show homes for the developer. These show homes are important for marketing and can be fitted out using the same Diamond or Homeowner packs, or even upgraded to high-end interior design services for maximum value.
While this is our first potential step into Heron Wharf, we’re well acquainted with Berkeley developments. We’ve successfully furnished many of their high-spec schemes—9 Millbank in Westminster being a great example. Our experience with Berkeley gives us a clear understanding of their quality standards and the type of design that resonates with both investors and buyers. Heron Wharf might be new, but we’re ready to bring our proven expertise to the table.
Inside Heron Wharf: What Makes This Development Stand Out
Heron Wharf is part of a 2.5-acre riverside regeneration, developed by Berkeley/St William. The first phase includes 643 new studio to three-bedroom apartments, finished to a high spec with private balconies and access to a new riverside park. With prices ranging from approximately £460,000 to £930,000, this modern development is built for residents who value quality, lifestyle, and convenience.
With completion expected in Q2 2025, this is the ideal time for landlords and developers to explore professional furnishing solutions that enhance property value and rental appeal.
Our Diamond Furniture Packs are perfect for investors, offering stylish and durable options that suit modern tenants. They include living, dining, and bedroom furniture, along with artwork and accessories to create a cohesive look.
For those planning to move, our Homeowner Packs offer flexibility , higher specifications, and a personalised touch; ideal for buyers who want their home ready without worrying about furnishing.
And let’s not forget the potential power of Show Homes. Our expertly styled Show Homes help developers showcase the space at its full potential, speeding up sales and boosting interest.
Looking Ahead: From Past Success To
Future Style
We know what it takes to furnish a high-end development as an expert in the field. Take our work at Damac Tower and West End Gate as an example, where we transformed blank apartments into turnkey homes with stunning interiors that helped drive sales and rentals fast.
At InStyle Direct, we work closely with landlords, homeowners, and developers to deliver tailored solutions that save time, boost appeal, and maximise returns. From furniture selection to delivery, styling, and installation, we make the process seamless and stress-free.
So, while Heron Wharf is brand new, we’re more than ready to get started. Want to furnish your development for maximum impact? Or create a show home that stands out? We’ve got the packs, the team, and the experience to make it happen. Get in touch to know more!