High-specification modern kitchen in a Heron Wharf apartment, ideal for a turnkey furnishing solution

InStyle Direct at Heron Wharf: Ready To Furnish Poplar’s Newest Riverside Gem

Heron Wharf in Poplar, East London, is one of the latest exciting additions to Berkeley’s portfolio. While it’s brand new, we at InStyle Direct truly see it as a bright furnishing potential and we know exactly how we can add value to this development. With mid-to-high-end finishes and riverside appeal, Heron Wharf is the ideal setting for our Diamond and Homeowner furniture packs, designed for landlords who want to rent quickly and homeowners who want to move in stress-free.

Expertly styled show home dining room at Heron Wharf by InStyle Direct with a contemporary dining set

We also see a great opportunity to furnish show homes for the developer. These show homes are important for marketing and can be fitted out using the same Diamond or Homeowner packs, or even upgraded to high-end interior design services for maximum value.

While this is our first potential step into Heron Wharf, we’re well acquainted with Berkeley developments. We’ve successfully furnished many of their high-spec schemes—9 Millbank in Westminster being a great example. Our experience with Berkeley gives us a clear understanding of their quality standards and the type of design that resonates with both investors and buyers. Heron Wharf might be new, but we’re ready to bring our proven expertise to the table.

Furnished master bedroom in a Heron Wharf apartment with a dark wood media console and balcony access

Inside Heron Wharf: What Makes This Development Stand Out

Heron Wharf is part of a 2.5-acre riverside regeneration, developed by Berkeley/St William. The first phase includes 643 new studio to three-bedroom apartments, finished to a high spec with private balconies and access to a new riverside park. With prices ranging from approximately £460,000 to £930,000, this modern development  is built for residents who value quality, lifestyle, and convenience.

With completion expected in Q2 2025, this is the ideal time for landlords and developers to explore professional furnishing solutions that enhance property value and rental appeal.

Detail of luxury velvet and fringed cushions from a furniture package

Our Diamond Furniture Packs are perfect for investors, offering stylish and durable options that suit modern tenants. They include living, dining, and bedroom furniture, along with artwork and accessories to create a cohesive look.

For those planning to move,  our Homeowner Packs offer flexibility , higher specifications, and a personalised touch; ideal for buyers who want their home ready without worrying about furnishing.

And let’s not forget the potential power of Show Homes. Our expertly styled Show Homes help developers showcase the space at its full potential, speeding up sales and boosting interest.

Bespoke upholstered headboard and modern bedside lighting in a furnished apartment bedroom

Looking Ahead: From Past Success To
Future Style

We know what it takes to furnish a high-end development as an expert in the field. Take our work at Damac Tower and West End Gate as an example, where we  transformed blank apartments into turnkey homes with stunning interiors that helped drive sales and rentals fast.

At InStyle Direct, we work closely with landlords, homeowners, and developers to deliver tailored solutions that save time, boost appeal, and maximise returns. From furniture selection to delivery, styling, and installation, we make the process seamless and stress-free.

A compact home office and storage solution from a Homeowner furniture package

So, while Heron Wharf is brand new, we’re more than ready to get started. Want to furnish your development for maximum impact? Or create a show home that stands out? We’ve got the packs, the team, and the experience to make it happen. Get in touch to know more!

FAQs:

We create stylish furniture packs that help landlords attract good tenants quickly. Everything we use is high-quality and built to last—plus, we offer complete end-to-end support to make the entire process smooth.
We’re fast, efficient, and reliable. We can fully furnish and style a property, right down to curtains and window dressings; within 24 to 48 hours. With less than 1% of our furniture returned in the first year, quality is never a concern.
Absolutely. Our show homes are a great example of our work. We take empty, newly built apartments and turn them into beautifully styled spaces with furniture, décor, and window treatments that help buyers and tenants see the full potential.
Most of our projects take around one to two weeks, but if you’re in a rush, we can complete everything— furniture, styling, and installation, in as little as 24 to 48 hours.

What Our Customers Say

  • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

    Mansukh Maher
  • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

    Fionn Nixon
  • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

    Ashford Scholes
  • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

    Guy winter
  • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

    Simon Shum
  • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

    Rasik Mulji
  • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

    Derick Mendonca
  • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

    Cecilia Chan
  • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

    David Ornsby
  • Just used Instyle direct to furnish our rental apartment in London I found them to be extremely professional and competent The whole process ran very smoothly I am very happy... read more

    Tracy Marks

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