Portugal Street

InStyle Direct completed yet another high-end project for a prestigious West London developer. It was our work that the client requested as part of their negotiation on the purchase of an unfurnished flat, having seen the interior design quality in the showrooms in the same building. The apartment was sold after the client was provided with moodboards from the InStyle team and was assured of the property’s furnished potential.

Visually distinctive with 360 degree views of the London skyline, the prestigious building demands the best in terms of interior design. Led by Head interior designer Severina, the InStyle team created a look that would dovetail with the tastes and aspirations of wealthy international students and young professionals and families: minimal and practical, yet highly tasteful and thoughtful.

Despite potential pandemic-induced delays thrown in the mix, the apartment was completed on schedule. The three-bedroom, 1355 sq. ft property was inspired by the Japandi design philosophy of uncluttered beauty and harmony. Severina used natural colours that would interact variably with the number of light sources. Together with a bespoke 3D-wall feature, this would further enhance and transform the interior in exciting yet subtle ways.

Luxurious minimalism involves a skilled, paring back of interiors while incorporating masses of considered, understated elements that tie the scheme together effortlessly. Hard furnishings and accessories were selected with rigorous quality control and theme consideration and the final result was exactly to the client’s requirements.

Project Video

Project Video

Why Choose Us

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Senior interior designers
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Efficient, bespoke solutions
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Skilled in interior architecture and features
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Intricate development knowledge

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    What Our Customers Say

    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

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    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

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    • It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

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    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

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    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

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    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

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    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

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    • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

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    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

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    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

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