Portugal Street

InStyle Direct completed yet another high-end project for a prestigious West London developer. It was our work that the client requested as part of their negotiation on the purchase of an unfurnished flat, having seen the interior design quality in the showrooms in the same building. The apartment was sold after the client was provided with moodboards from the InStyle team and was assured of the property’s furnished potential.

Visually distinctive with 360 degree views of the London skyline, the prestigious building demands the best in terms of interior design. Led by Head interior designer Severina, the InStyle team created a look that would dovetail with the tastes and aspirations of wealthy international students and young professionals and families: minimal and practical, yet highly tasteful and thoughtful.

Despite potential pandemic-induced delays thrown in the mix, the apartment was completed on schedule. The three-bedroom, 1355 sq. ft property was inspired by the Japandi design philosophy of uncluttered beauty and harmony. Severina used natural colours that would interact variably with the number of light sources. Together with a bespoke 3D-wall feature, this would further enhance and transform the interior in exciting yet subtle ways.

Luxurious minimalism involves a skilled, paring back of interiors while incorporating masses of considered, understated elements that tie the scheme together effortlessly. Hard furnishings and accessories were selected with rigorous quality control and theme consideration and the final result was exactly to the client’s requirements.

Project Video

Project Video

Why Choose Us

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Senior interior designers
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Efficient, bespoke solutions
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Skilled in interior architecture and features
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Intricate development knowledge

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    What Our Customers Say

    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji - Google Review


    • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

      D C - Google Review


    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

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    • Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

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    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

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    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

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    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

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    • Excellent services and very good reporting on the progress of furniture provisions and interior services.

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      Leah - Google Review


    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

      Marcel Liekenjie - Google Review


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