Instyle Direct Brings Lasting Style to Vastint’s Sugar House Island

Sugar House Island in Stratford stands out as one of London’s most dynamic regeneration projects, transforming a once-industrial landscape into a thriving new community. Guided by a long-term vision, Vastint’s Build-to-Rent model prioritises quality, comfort, and a genuine sense of belonging over short-term gain.

Unlike traditional for-sale developments, Build-to-Rent homes are designed to be retained and managed for the long term. Every element, from the choice of furniture to the layout, is thoughtfully planned to combine style, warmth, and lasting durability.

A bright and spacious open-plan living room at New Fountainbridge, featuring a navy blue sofa, light wood floors, and large glass doors opening onto a balcony
Recognising our expertise in large-scale Build-to-Rent furnishing and design, Vastint partnered with InStyle Direct to bring this vision to life. Having already partnered with Vastint on other developments, we share the same commitment to creativity, efficiency, and high standards. The goal at Sugar House Island was clear: create stylish, ready-to-live-in interiors that attract tenants instantly while keeping a consistent look and feel across hundreds of homes.

A stylish bedroom at New Fountainbridge, featuring a bold black and white geometric wallpaper, a mustard velvet channel-tufted headboard, and white boucle cushions

Designing With Purpose: Turning Sugar House Island’s Vision Into Reality

Our design team developed a series of cohesive yet distinctive interior schemes that captured the spirit of Stratford: creative, energetic, and community-driven. We used our Build-to-Rent Furniture Pack to furnish a range of homes, ensuring that each unit was ready to move in and aligned with Vastint’s brand ethos.

Durability and design were closely connected. We looked for long-lasting, eco-friendly materials to keep Vastint’s high-quality look despite frequent changes in tenants. Brought a unique charm and cozy atmosphere to every area, making it simple for tenants to connect.

A cosy living room at New Fountainbridge featuring a deep emerald green sofa, a faux fur throw, and large framed artwork with a tree pattern

Careful planning and logistics were vital behind the scenes. Our team installed in phases to keep up with construction and deliver on time despite the busy site challenges. Each home was delivered fully finished and move-in ready, offering a complete turnkey experience in a large-scale development. We were able to furnish several blocks at the same time on a live site, while still enforcing strict quality control and safety standards.

Great care was taken to consider sustainable materials, waste reduction, and creating long-lasting, stylish furniture. The outcome was a sophisticated yet functional interior space, ready for immediate use.

An open-plan dining area at New Fountainbridge, featuring a set dining table, a bold orange accent wall with a large floral painting, and a view to the kitchen island

A Benchmark for Design-led Build-to-rent Communities

The outcome was a range of well-designed, practical homes that have become central to the rental community of Sugar House Island. The project immediately attracted tenants and maintained high occupancy levels, demonstrating how careful design and efficient operations can combine to create significant value.

This partnership goes beyond successful furnishing, it represents a partnership based on trust, creativity, and shared ambition. InStyle Direct’s Build-to-Rent expertise has allowed us to work with Vastint on projects like Sugar House Island and Edinburgh, demonstrating our ability to create exceptional tenant experiences and help developers achieve design-led commercial success on a larger scale. Contact us to know more!

Our curated furniture packages, including investor-specific options, are designed to attract premium tenants. We focus on quality, sustainability, and a hassle-free experience, partnering only with trusted suppliers who follow ESG standards and human-centred design principles.
Simply submit a request to receive your quote within 24 hours, or visit one of our showrooms for a personalised consultation with our team.
Our standard delivery takes 1–2 weeks, but we also offer express furnishing within 24–48 hours for urgent projects.
Absolutely. We can stage show homes before completion, using custom furniture packs, window treatments, and quick installations to highlight the property’s full potential.
We deliver complete furnishings; including window dressings, within 24–48 hours. With a return rate below 1% in the first year, our high-quality furniture packages help developers boost sales, reduce vacancies, and enhance property appeal.

What Our Customers Say

  • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

    Xing Zhou
  • I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

    Pavlos Vasileiadis
  • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

    Laura Dee
  • Very good service and good products. Thanks Pramod and your team!

    Leah
  • Brilliant work by the entire team, helpful, professional, responsive and overall a very pleasant experience.

    D C
  • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

    Kate McLure
  • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

    James Kober
  • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

    Karen Ross
  • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

    Jacob Sullivan
  • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

    Roger Leung

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