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Cassini White City Living A Success Story

Cassini, White City Living – A Success Story in the Heart of W12

Developer:	St Edwards, Berkeley Homes
Client:	White City Living
Postcode:	W12
City:	London
Services:	Upgraded Gold Furniture Package
Result Achieved:	Under offer

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Success Stories

In their mission to reshape and revitalise the London property landscape, leading developers, Berkeley Homes have often sought creative input from the teams at InStyle Direct. The partnership extends all the way up to director level and it was indeed one of the InStyle board members who first realised how we could provide furnishing solutions in the White City Living development. In a fast-moving and competitive property environment, developers need to move their resources and energies around quickly and efficiently. Schedules are tight, so a chief requirement is that units sell in an allotted time. Anything that speeds up the process is an asset.

One such project was a one-bedroom apartment in Cassini, an address that provides just the right combination of luxury and convenience that investors are looking for. Discerning tenants from the worlds of finance, tech and media are their usual target rental demographic, so first impressions needed to count. Space was an issue; not surprising as this was an open-plan, one bedroom apartment in one of W12, West London’s most sought-after areas, but there was enough for us to work with.

The team realised that the Gold furniture package would go some way towards enhancing the space, but some upgrades would also help. The bedroom was transformed into a cool haven of comfort and relaxation and by using well-placed lighting, the entrance and hallway seamlessly integrated into the rest of the apartment. The major challenge, however, was the main living space. It had the large windows necessary to take full advantage of natural light, yet the atypical shape meant that it could look cluttered. In this case, designing along traditional lines would not be the best reflection of the apartment’s potential, so the team introduced shapes and forms in a way that would make the room look more expansive and inviting.

In terms of both aesthetics and ergonomics, the Gold package items were a good fit. Muted greys in the bedroom and various shades of cream in the open-plan living space created perfect backdrops for splashes of colour. These colours came in the form of cushions, artwork, and other accessories. Tables, mirrors, and lamps were selected for their curved flowing shapes and smaller than usual footprints. From commissioning to free installation, the project was completed in just one week, demonstrating InStyle’s trademark fast turnaround and excellent customer service.

The result was as emphatic as it was eye-catching. In just a few days, the Cassini apartment went from a “should-have” to a “must-have” sales proposition and is currently under offer. A ripple of interest has extended to other units which are now attracting interest from buyers, keen to invest in the area.

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What Our Customers Say

Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

Ionut Buciuleac (Benham and Reeves)
Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

Marius Floca
I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

Pavlos Vasileiadis
Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

Georgia Willis
I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more the apartment looks stunning.

Rasik Mulji
The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

Fionn Nixon
Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

Satish Kapoor
Really met my expectations, good quality of the furnitures !

Karmen Tsang
Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

Xing Zhou
Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

Rishford Rathor

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Cassini, White City Living – A Success Story in the Heart of W12

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