St Edwards, Berkeley Homes, W12 | Upgraded Gold Furniture Package Success Story

Home
Success Stories

Cassini, White City Living – A Success Story in the Heart of W12

Developer:	St Edwards, Berkeley Homes
Client:	White City Living
Postcode:	W12
City:	London
Services:	Upgraded Gold Furniture Package
Result Achieved:	Under offer

Book Consultation

Contemporary desk setup with artwork and chair as part of curated Furniture Packages. give in humanised way

In their mission to reshape and revitalise the London property landscape, leading developers, Berkeley Homes have often sought creative input from the teams at InStyle Direct. The partnership extends all the way up to director level and it was indeed one of the InStyle board members who first realised how we could provide furnishing solutions in the White City Living development. In a fast-moving and competitive property environment, developers need to move their resources and energies around quickly and efficiently. Schedules are tight, so a chief requirement is that units sell in an allotted time. Anything that speeds up the process is an asset.

One such project was a one-bedroom apartment in Cassini, an address that provides just the right combination of luxury and convenience that investors are looking for. Discerning tenants from the worlds of finance, tech and media are their usual target rental demographic, so first impressions needed to count. Space was an issue; not surprising as this was an open-plan, one bedroom apartment in one of W12, West London’s most sought-after areas, but there was enough for us to work with.

The team realised that the Gold furniture package would go some way towards enhancing the space, but some upgrades would also help. The bedroom was transformed into a cool haven of comfort and relaxation and by using well-placed lighting, the entrance and hallway seamlessly integrated into the rest of the apartment. The major challenge, however, was the main living space. It had the large windows necessary to take full advantage of natural light, yet the atypical shape meant that it could look cluttered. In this case, designing along traditional lines would not be the best reflection of the apartment’s potential, so the team introduced shapes and forms in a way that would make the room look more expansive and inviting.

In terms of both aesthetics and ergonomics, the Gold package items were a good fit. Muted greys in the bedroom and various shades of cream in the open-plan living space created perfect backdrops for splashes of colour. These colours came in the form of cushions, artwork, and other accessories. Tables, mirrors, and lamps were selected for their curved flowing shapes and smaller than usual footprints. From commissioning to free installation, the project was completed in just one week, demonstrating InStyle’s trademark fast turnaround and excellent customer service.

The result was as emphatic as it was eye-catching. In just a few days, the Cassini apartment went from a “should-have” to a “must-have” sales proposition and is currently under offer. A ripple of interest has extended to other units which are now attracting interest from buyers, keen to invest in the area.

Property Transformation Videos

Get In Touch

Furniture Package

Show Home

Interior Design

Refurbishment

Window Dressing

Build-To-Rent Furnishing Solution

What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”

–Real Estate Agency