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How InStyle Direct Enhanced Gallions Place to Attract Affluent Buyers

Property Type: 3-Bed Maisonette Show Apartment
Location: Gallions Place
Client: CBRE
Postcode: E16
City: London
Services: Tailored Furniture Package
Result Achieved: Elevated property appeal, immediate sales success, and client satisfaction
Book Consultation
Contemporary desk setup with artwork and chair as part of curated Furniture Packages. give in humanised way

The Challenge

Gallions Place, located in Royal Albert Wharf, needed a premium show home to differentiate itself in the luxury property market. CBRE aimed to showcase the maisonette’s full potential to attract high-end professionals and young families.

Challenges included:

  • Designing a space that balances functionality and luxury.
  • Addressing a steep staircase requiring creative styling solutions.
  • Completing the project on a tight deadline while builders were still on-site.
The goal was to create a visually stunning and functional home that appealed to discerning buyers. The success of the show home was critical in influencing prospective buyers and contributing to the immediate sale of almost all units in the development.
Modern home office with desk, chair, and sofa

Our Approach

Tailored Furniture Package

InStyle Direct provided a bespoke furniture package, combining neutral tones in the living space with bold accents like green wallpaper in the master bedroom. This mix of subtle and vibrant elements created a sense of spaciousness and individuality, helping potential buyers visualise themselves in the home. By highlighting the maisonette's unique features, the design played a vital role in boosting buyer interest and contributed significantly to the immediate sale of almost all units in the development.
Cozy bedroom with green accent wall and king bed

Creative Solutions for the Staircase

The steep staircase was transformed with carefully chosen artwork that enhanced vertical flow. This innovative approach added to the home’s character, further showcasing its design potential and enticing prospective buyers.

Targeted Design for Affluent Buyers

Our team, led by Maggie Halsackda and Sales Manager James McNeill, curated high-quality furnishings, elegant curtains, and decor items to create a warm and luxurious environment tailored to the preferences of affluent buyers. The thoughtfully designed interiors created a strong emotional connection for viewers, helping them envision a lifestyle in the space and contributing to the rapid sale of units.
Modern bedroom with abstract art and gold lamps

Efficient Execution

Despite the time constraints, our team worked efficiently to complete the project. Furniture and accessories were installed seamlessly, even as construction work continued. The finished show home became a pivotal marketing tool, leading to the immediate sale of almost all units in the development.

The Outcome

Gallions Place now serves as a prime example of how InStyle Direct transforms properties into desirable living spaces. The bespoke design enhanced the maisonette's marketability and left a lasting impression on potential buyers.
Modern bedroom with gold headboard and striped blanket

Key Results:

  • Enhanced Property Appeal: The tailored design showcased the maisonette's full potential, allowing buyers to visualise themselves living there.
  • Immediate Sales Success: The show home contributed to the immediate sale of almost all units in the development, demonstrating the power of exceptional interior design.
  • Client Satisfaction: CBRE expressed delight with the quality and timeliness of the results.
At InStyle Direct, we specialise in creating bespoke interiors that elevate properties' marketability. Whether you’re a developer, landlord, or homeowner, our tailored services deliver exceptional results. Contact our experienced team to learn how we can transform your property.
Cozy bedroom with green accent wall and king bed

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