Rose Gold Package

Royal Eden Docks – A Riverside Revelation in E16

Developer: Mount Anvil
Client: Royal Eden Docks
Postcode: E16
City: London
Services: Gold Furniture Package
Result Achieved: Four furnished apartments let in four days
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Nurturing vital contacts often requires us to plan and act in a way that will help us be successful in the future rather than just focusing on the present or near future. This means that our products and plans are always ready to be actioned, no matter how long ago the initial approach was made. The case study below explains an example of our philosophy materialising and how we furnished four apartments that successfully let in four days.
Kitchen of Royal Eden Docks Furnished by Instyle Direct

A client who had been introduced to us via Knight Frank’s Hong Kong office signalled that they were looking for assistance with furnishing four of their properties. The apartments in question were in the Mount Anvil development of Royal Eden Docks, and the landlords were based overseas – a detail that required all the design, planning and implementation to be undertaken in the UK but under one roof.

The InStyle Direct team promptly set up mood boards, and the clients were able to go through them and consult with us – all in the time zone and language of their choosing. A potential challenge arose when all the owners chose the same Gold furniture package. Having the same package and colour scheme without any variation deployed in adjacent apartments would risk each unit not having its own identity. Read on to learn how we came up with a solution.

Living area of Royal Eden Docks designed by Instyle Direct

Our design team came up with a timely, creative solution that would stay within budget and attract rental interest. The team achieved this seamlessly using imaginatively varied colour schemes, accessories and window dressings; interior designers Emma and Nicole were able to give each apartment its own unique atmosphere and personality while working from the same Gold furnishing template.

Even the most stylish furniture items can look regimented and austere if used unimaginatively. The design team countered this from the get-go by marrying the typical neutral tones of the new build with softer tones and pastel accents. Sand-coloured sofas with complementary accessories proved to be a good way of making the apartments look comfortable and welcoming without blocking or absorbing any natural light.

Table Decor of Royal Eden Docks Furnished by Instyle Direct

Because the Gold range featured a wide variety of colours and shades, the team was able to effectively mix and match across the four properties, creating difference and contrast. Space was maximised by using slim-profile chairs, and although we offered to install voiles to block out outside noise, the clients were happy with blinds.

The resulting effect was immediate and gratifying. Less than a month after the first mood boards were created, the apartments were ready. It only took four days for all four apartments to be let – an instant success and a clear demonstration of how versatile our furniture packages can be.

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    What Our Customers Say

    • Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

      Andrew Templeton
    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske
    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

      Derick Mendonca
    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square
    • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

      Simon Shum
    • Josh did a great job with designing and installing a shelving/storage unit for my hallway closet and bedroom fitted wardrobe. His design was very storage efficient, maximising the small space... read more

      mwl
    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum
    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis
    • Just used Instyle direct to furnish our rental apartment in London I found them to be extremely professional and competent The whole process ran very smoothly I am very happy... read more

      Tracy Marks

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