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Watson House, Green Quarter
Leading developers run their business to tight schedules. This means that InStyle’s expertise and experience was invaluable in helping them save time and money without forgoing quality. The success of Berkeley’s new development in West London’s Green Quarter has caught the imagination and attention of investors and tenants alike: causing expectations to run high.
When a two-bedroom apartment in the scheme remained unsold after six months, a proactive approach was imperative. Our design team was more than ready to take on the challenge. Interior designer, Rianne Blake and Sales Manager, James McNeill took the lead in finding out just exactly what the target market required, and soon came up with a range of options and solutions that would guarantee a successful sales outcome.
The property exceeded expectations by selling immediately after furnishing was completed!
– James McNeill, Associate Director at InStyle Direct
The client specified that the colour scheme for the walls should not include blue or green as per the other units as was keen to differentiate the property from these.
The client’s brief called for ‘bold and interesting’ interiors to make the property stand out and promptly sell. Using our Gold package, we were able to keep costs reasonable. Adding a range of upgraded accessories gave a premium result without the price tag.
– Rianne Blake, Interior Designer at InStyle Direct
Rianne was able to use savings made by using an upgraded, entry-level package to introduce complementary, bespoke window dressings. This carefully managed approach to the budget also enabled the team to upgrade the master bed which to the surprise of many, often makes a generous space appear even larger.
The results were immediate and impressive. The apartment sold straight away, leaving the client more than happy to commission us for further work which we are currently engaged in. Our relationship with Berkeley goes from strength to strength.
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What Our Customers Say
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We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more highly recommend them. The furniture and the curtains are very well designed and of the expected good quality. Our special thanks go to Mark Parry who was very helpful in advising us from the beginning and organizing everything very professionally, and to Samera who did a fine job with the actual design work. The installation, then, was made exactly on time and with no problems at all. So, we could immediately use the apartment when we arrived for our first visit in London.
Manfred Nuske - Google Review
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We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more a few items and letting go of some which we don’t need. Thanks to Mark who patiently listened to our preferences and helped with the customization. Nicole, the designer worked hard in sourcing for ‘perfection’ and finally the delivery and installation team led by Bill did an excellent and efficient job and finished the installation in less than 4 hours! Highly recommend Instyle Direct!
Cecilia Chan - Google Review
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I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more and Nicole patiently listened to my ideas to evolve a brief for the look and feel I wanted. They then translated this into beautiful furniture and the cool, contemporary design that I wanted. Nothing was too much trouble. Every call and query was promptly returned and swiftly sorted. We stayed within budget and I never at any stage felt subjected to a 'hard sell'. In short, I cannot recommend Instyle too highly. They are great to work with. And I think of them whenever a friend visits my new home, and their first words are, "Oh, Wow! What a great space!'
Karen Ross - Google Review
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The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more condos was extremely pleasant and rewarding. The team was continuously communicating with my team on WhatsApp which expedited the process tremendously. Thank you James and your expert team. SAFH
Selwa Al-Hazzaa - Google Review
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I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more - efficient and to the point. They provided a computer rendition of what I ordered with the chosen color scheme. These images gave me a complete picture of what to expect. Anna, who did the computer imaging was an expert and created the works with efficiency. She made very useful comments which were very satisfying. The team was very patient with my demands and I thank them for that . When it came to payments they made it easy - 75% deposit and final settlement after delivery and to our satisfaction. This was very much appreciated as it reflected the trust we had built up during our short period of working together We are so happy with their furnishings and the friendship we have built will surely continue to last. I strongly recommend this company to anyone who needs their services. Marcel Liekenjie from Hong Kong
Marcel Liekenjie - Google Review
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Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.
Georgia Willis - Google Review
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InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more designed and fitted perfectly within our property. The curtains were spectacular and totally transformed our interiors, thus attracting a tenant within days of letting it out. Investment in good quality and premium class furniture will pay huge dividends and returns. Sameera and James from Instyle Direct have always been preofessional and timely in their responses with full communication with us on a regular basis. I fully recommend Instyle Direct and their quality products.
Derick Mendonca - Google Review
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James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more of furnishings and are very happy with the installation. Thank you to James and his team. We would definitely use their services again.
Jasmin Amirul - Google Review
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Excellent services and very good reporting on the progress of furniture provisions and interior services.
CHUN MAK - Google Review
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We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more in a tight time frame. From the first interaction to the last the InStyle team were very professional, accommodating and involved in the process from start to finish. They catered to all our customization needs and were available at all times both in person and online. The final product was extremely high quality and as such we highly recommend using InStyle for any furnishing or designing projects. Big thanks to team once again!
Aayushi Madani - Google Review