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100% Immediate Rentals - How InStyle Direct Furnished 450 Units for Vastint's Build-to-Rent Scheme

Developer: Vastint
Client: Sugar House Island
Postcode: EC15
Units furnished: 450 (show homes, studios, 1,2,3 bedrooms)
Services: Tailored furniture packages
Result Achieved: 100% immediate rentals – wait list generated
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Sugar House Island in Stratford is a dynamic, large-scale build-to-rent (BTR) scheme developed by Vastint. Known as the Isle of Opportunity, this project exemplifies Vastint’s dedication to creating vibrant, sustainable, and desirable residential communities across the UK.InStyle Direct partnered with Vastint to complete the first two phases of this impressive development, delivering over 450 furnished properties, including show homes, studios, and 1, 2, and 3-bedroom units. Our services included providing durable furnishing packages, tailored for the development.

The initial phase of the project presented several challenges, particularly those related to maintaining Covid-safe working conditions. Through professionalism, seamless logistics, and a solution-focused approach, we successfully navigated these obstacles.
Our work on the first phase of properties resulted in a 20% increase in rent value, generating high demand and a waiting list of prospective renters. This success was driven by our ability to deliver on-trend furnishing schemes within budget and with a quick turnaround. Each phase was completed ahead of schedule, with a swift turnaround time of just 10 weeks per phase.

InStyle Direct’s Associate Director, Max Prychidko, was instrumental in visualising and realising Vastint’s vision. The furnished apartments were designed to suit a diverse range of individuals from professionals to students and beyond, helping establish a desirable and attainable living experience. Additionally, 100% of the units were immediately rented, generating a waitlist for future tenants.

“After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them. We appointed them to furnish our largest collection of homes at Sugar House Island. They have delivered consistently in very challenging times, and I am impressed with their commitment, market knowledge, and professionalism. It has been a pleasure working with everyone, from the designers to the delivery and installation team. And I hope to continue this partnership in the coming years.” – Vastint, international real estate organisation

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    What Our Customers Say

    • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

      Khaled Bou Mehdi
    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher
    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca
    • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

      Fionn Nixon
    • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

      Jacob Sullivan
    • I had a very pleasant experience working with Instyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers like... read more

      CY
    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      Katrina Hu
    • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

      Kate McLure
    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes
    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B

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