Rose Gold Package

Royal Eden Docks – A Riverside Revelation in E16

Developer: Mount Anvil
Client: Royal Eden Docks
Postcode: E16
City: London
Services: Gold Furniture Package
Result Achieved: Four furnished apartments let in four days
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Nurturing vital contacts often requires us to plan and act in a way that will help us be successful in the future rather than just focusing on the present or near future. This means that our products and plans are always ready to be actioned, no matter how long ago the initial approach was made. The case study below explains an example of our philosophy materialising and how we furnished four apartments that successfully let in four days.
Kitchen of Royal Eden Docks Furnished by Instyle Direct

A client who had been introduced to us via Knight Frank’s Hong Kong office signalled that they were looking for assistance with furnishing four of their properties. The apartments in question were in the Mount Anvil development of Royal Eden Docks, and the landlords were based overseas – a detail that required all the design, planning and implementation to be undertaken in the UK but under one roof.

The InStyle Direct team promptly set up mood boards, and the clients were able to go through them and consult with us – all in the time zone and language of their choosing. A potential challenge arose when all the owners chose the same Gold furniture package. Having the same package and colour scheme without any variation deployed in adjacent apartments would risk each unit not having its own identity. Read on to learn how we came up with a solution.

Living area of Royal Eden Docks designed by Instyle Direct

Our design team came up with a timely, creative solution that would stay within budget and attract rental interest. The team achieved this seamlessly using imaginatively varied colour schemes, accessories and window dressings; interior designers Emma and Nicole were able to give each apartment its own unique atmosphere and personality while working from the same Gold furnishing template.

Even the most stylish furniture items can look regimented and austere if used unimaginatively. The design team countered this from the get-go by marrying the typical neutral tones of the new build with softer tones and pastel accents. Sand-coloured sofas with complementary accessories proved to be a good way of making the apartments look comfortable and welcoming without blocking or absorbing any natural light.

Table Decor of Royal Eden Docks Furnished by Instyle Direct

Because the Gold range featured a wide variety of colours and shades, the team was able to effectively mix and match across the four properties, creating difference and contrast. Space was maximised by using slim-profile chairs, and although we offered to install voiles to block out outside noise, the clients were happy with blinds.

The resulting effect was immediate and gratifying. Less than a month after the first mood boards were created, the apartments were ready. It only took four days for all four apartments to be let – an instant success and a clear demonstration of how versatile our furniture packages can be.

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    What Our Customers Say

    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes
    • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

      Jacob Sullivan
    • Thanks to James and Severina for doing such a fab job fitting out my flat, even during lockdown! The improvement on what was there before is amazing. Having... read more

      Jamie Evans
    • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

      Aayushi Madani
    • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

      Fionn Nixon
    • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

      Charles Tsai
    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      Katrina Hu
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum
    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji
    • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

      Simon Shum

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