Rose Gold Package

How We Enhanced Coronation Square to Attract
Young Professionals

Property Type: 1-Bedroom Apartment
Location: Plot 135 Coronation Square, 118 Oliver Road, Leyton, London
Client: Taylor Wimpey
Postcode: E10
City: London
Services: Furnishing and Painting
Result Achieved: Enhanced property appeal, faster selling potential, and client satisfaction
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Success Stories

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InStyle Direct transformed a 1-bedroom apartment at Coronation Square into an inviting and modern space tailored to young professionals and first-time buyers. By adopting a bright, contemporary design scheme using our Diamond furniture package and makeover services, we helped Taylor Wimpey showcase the apartment's full potential, leading to increased buyer interest and client satisfaction.
Modern living room with sofa and coffee table of Coronation Square

The Challenge

Taylor Wimpey sought to furnish a unit at Coronation Square to accelerate sales of the property and similar units in the building. The challenge was to deliver a bright, modern scheme within the allocated budget while maximising the property’s appeal to its target audience of young professionals.

The 1-bedroom apartment needed to feel spacious and stylish, which meant a creative colour scheme and a smart space plan.

Our Approach

Bright, Modern Furnishing Scheme

We created a contemporary aesthetic by selecting light, airy furniture colours from our Diamond package, complemented by pops of vibrant hues in accessories. The furnishings were chosen for their clean lines and multifunctionality, aligning with the preferences of young professionals.

Modern hallway with sideboard and mirror of Coronation Square

Maximising Space and Flow

To enhance the sense of space, we used a neutral colour palette for walls and larger furniture items. Mirrors were strategically placed to reflect natural light and create an open feel. The dining and living areas were styled to maintain flow and functionality, ideal for relaxation and entertaining.

Comfort and Style in the Bedroom

A bespoke headboard and soft furnishings in warm tones added comfort and character to the bedroom. Layered bedding, decorative cushions, and contemporary bedside tables created a cosy yet modern retreat.

Modern bedroom with bed and pillows of Coronation Square

Professional Painting Services

To ensure a cohesive and polished finish, our painting services focused on neutral yet bright tones, providing the perfect canvas for the furnishings and accessories.

Colour Scheme

  • Living and Dining Area: Soft greys and whites for a fresh base, complemented by vibrant mustard and teal accents in cushions and artwork.
  • Bedroom: Warm earth tones in throws and cushions paired with a neutral backdrop for a calming atmosphere.
  • Overall Palette: Bright, modern, and appealing to the tastes of young professionals.

The Outcome

The completed unit at Coronation Square achieved Taylor Wimpey’s goal of showcasing the apartment’s potential and enhancing its marketability. The stylish design resonated with the target audience, making it easier for prospective buyers to visualise themselves living in the space.

Modern bedroom with mirror, artwork, and decor of Coronation Square

Key Results:

  • Enhanced Property Appeal: The apartment stood out among other stock units, effectively showcasing how to maximise space and functionality.
  • Client Satisfaction: The developer was “very happy with the presentation,”
  • Faster Selling Potential: By creating a visually appealing and practical space, the unit became more attractive to buyers, increasing its likelihood of a quick sale.

Partner with InStyle Direct for Stunning Results

At InStyle Direct, we specialise in transforming properties to meet the unique goals of developers, landlords, and homeowners. Whether it’s enhancing stock units for sale or furnishing rental properties, our tailored services deliver exceptional results.

Contact us today to see how we can help elevate your property.

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    What Our Customers Say

    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang
    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher
    • We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

      Roger Leung
    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace
    • I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more

      David Evans
    • My family’s experience working with InStyle Direct was wonderful and fuss-free from beginning to end. A very special mention and our deepest thanks goes to our designer Eneth who was... read more

      Rachel Ho
    • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

      Khaled Bou Mehdi
    • I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

      Pavlos Vasileiadis
    • Just used Instyle direct to furnish our rental apartment in London I found them to be extremely professional and competent The whole process ran very smoothly I am very happy... read more

      Tracy Marks
    • Really met my expectations, good quality of the furnitures !

      Karmen Tsang

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