Rose Gold Package

Rental Renovation Success: Over 100% Increase in Rental Income

Property Type: 3-Bedroom Apartment
Location: Cleveland Gardens, Westminster
Client: Portfolio Landlord
Postcode: W2
City: London
Services: Refurbishment, Interior Design
Result Achieved: Increased monthly rent from £4,100 to £8,500; property leased by first viewer
Book Consultation

Success Stories

Previous Next

The Challenge

Cleveland Gardens, situated in the sought-after W2 area of Westminster, was not garnering the market attention anticipated despite its prime location. The existing 4-bedroom lateral apartment was outdated and failed to meet the evolving needs of the target market, resulting in stagnant rental income and prolonged vacancy periods. The portfolio landlord sought a strategic refurbishment to enhance the property’s appeal and significantly boost its rental yield.

The Approach

InStyle Direct undertook a comprehensive refurbishment project aimed at transforming the dated apartment into a modern, highly desirable living space. Our team focused on optimising the layout and enhancing key features to attract discerning tenants. Key steps included:

  • Reconfiguring Layout: Converted the original 4-bedroom apartment into a more spacious and functional 3-bedroom unit, prioritising a larger master bedroom with a walk-in wardrobe and en-suite bathroom.
  • Contemporary Staircase: Replaced the outdated block staircase with a sleek, contemporary spiral staircase, adding a modern touch and improving space utilisation.
  • Ironmongery Upgrades: Updated the ironmongery on windows and doors to enhance durability and aesthetic appeal.
  • Modern Kitchen: Installed a fitted kitchen with spray-painted cupboards, blending functionality with modern design.
  • Bespoke Bathroom: Crafted bespoke furniture for a fully fitted bathroom featuring large marble Corian wall tiles for a luxurious feel.

  • Walkway Redesign: Redesigned the walkway cupboard and replaced fussy, dated wall panelling with upgraded contemporary versions.
  • Painting and Wallpapering: Applied new paint and wallpaper throughout to create a fresh and cohesive look, restoring the Art Deco apartment to its former stucco Bayswater glory while incorporating modern property benefits.

The Outcome

The refurbishment project at Cleveland Gardens was a resounding success. The strategic updates and modern design elements significantly increased the property’s rental appeal. The transformation resulted in the monthly rent soaring from £4,100 to £8,500, and the apartment was leased to the first interested viewer. The sleek spiral staircase, contemporary kitchen, and bespoke bathroom fixtures created a luxurious yet functional living space that perfectly catered to the needs of today’s tenants.

Key Results:

  • Increased Rental Income: Monthly rent doubled from £4,100 to £8,500.
  • Quick Lease-Up: The property was snapped up by the first viewer, demonstrating high market demand for the newly renovated property
  • Client Satisfaction: The landlord is highly satisfied with the results, leading to further refurbishment projects in the pipeline.
  • Enhanced Property Appeal: Modern design enhancements made the property stand out in a competitive market.
  • Return on Investment: Significant rental increases and reduced vacancy rates highlight the financial benefits of the refurbishment.

Partner with InStyle Direct for Stunning Results

At InStyle Direct, we specialise in transforming properties to meet the unique goals of developers, landlords, and homeowners. Whether it’s enhancing stock units for sale or furnishing rental properties, our tailored services deliver exceptional results. By centralising all refurbishment and interior design needs under one roof, we ensure a streamlined and cohesive approach that maximises your investment and enhances the overall appeal of your property. Contact us today to see how we can help elevate your property.

Property Transformation Videos

Get in Touch

    Please select atleast one.
    What is 6 + 6 ? Refresh icon

    What Our Customers Say

    • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

      Jacob Sullivan
    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan
    • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

      Rishford Rathor
    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee
    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis
    • Excellent services and very good reporting on the progress of furniture provisions and interior services.

      CHUN MAK
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum
    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher
    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca
    • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

      Kate McLure

    Transformative success stories

    Learn how we helped properties 'Sell' and 'Let' quickly.
    Download Now
    Brochure Image

    Our Brochures

    broucher

    Core Brochure

    Core Brochure

    DOWNLOAD BROCHURE
    broucher

    Guide for Developers

    Guide for Developers

    DOWNLOAD BROCHURE
    broucher

    Furniture Packages

    Furniture Packages

    DOWNLOAD BROCHURE
    broucher

    Ani M Interiors

    Ani M Interiors

    DOWNLOAD BROCHURE
    broucher

    Dressed for Success

    Dressed for Success

    DOWNLOAD BROCHURE