Rose Gold Package

Square Roots Success: Contemporary Design Sparks Four Rapid Sales

Property Type: 1-Bedroom Show Unit
Location: Hendon, NW9 6LB, London
Client: Pintail Heights
Postcode: NW9
Services: Painting (feature walls), Furnishing, Accessories, Window Dressing
Result Achieved: Four flats sold off the back of the dressed unit; client satisfaction rated 10/10
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Success Stories

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A Legacy of Success: Partnering with London Square

We had the pleasure of continuing our partnership with Square Roots and their newest Pintail Heights development part of the prestigious London Square family we have enjoyed previous success with. Building on our longstanding success with London Square, our partnership has consistently delivered exceptional results. Over the past five years, InStyle Direct has transformed multiple developments for London Square, including a standout luxury two-bedroom apartment at The Crosse that sold within just three days. This earlier project not only highlighted our ability to create captivating, market-ready spaces but also set the benchmark for future collaborations. As London Square’s Project Sales Manager, Kate McClure, noted, “The new furniture, layout and colour scheme really brought the apartment to life and helped our viewers see the property’s full potential.
white outdoor table and chair on balcony at square roots

The Challenge

The developers needed to launch a new phase in its development with a show unit that would captivate young professionals and first-time buyers. The brief was clear: deliver a complete design solution—from concept to installation—in a very tight yet exciting turnaround of just 2–3 weeks. An evolving project with layout changes and the inclusion of select signature pieces from another project added what could have led to setbacks if they weren’t orchestrated with a flexible and rapid adaptation.

cookbook open to Aleppo Pepper recipe at square roots

The Approach

InStyle Direct rose to the challenge by delivering a contemporary design that resonated with the target audience. Key elements of our approach included:

  • Cohesive Aesthetic:
    We crafted a neutral, modern palette using soft greens and beiges/taupes, highlighted by striking feature wall painting that provided an impactful focal point.
  • Smart Sourcing:
    Utilising high-quality stock furnishings complemented by select pieces from previous successful projects ensured a cohesive, proven appeal.
modern open-plan kitchen and dining area at square roots
  • Efficient Project Management:
    With a tight deadline, every detail—from painting and furnishing to accessories and outsourced window dressing—was coordinated seamlessly, ensuring a timely and polished finish.
  • Flexibility & Adaptability:
    When the layout was adjusted mid-project, our team swiftly recalibrated the design to maintain harmony and functionality, keeping the project on track for its rapid launch.
modern glass dining table with four chairs at square roots

The Outcome

The transformation of the 1-bedroom show unit delivered exactly what Square Roots needed. The contemporary design and carefully curated furniture pack created an inviting space that perfectly appealed to young professionals and first-time buyers. The dressed unit generated significant interest, leading to the swift sale of four flats and further cementing our longstanding relationship with London Square.

modern apartment kitchen and dining area at square roots

Client Feedback:

Adding to that success, Square Roots shared their enthusiasm:

“Our recent launch event was a resounding success! A huge thank you to InStyle for their incredible support.”

Partner with InStyle Direct for design solutions that deliver real results. Contact us today to see how we can transform your property and drive success in a competitive market.

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    What Our Customers Say

    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher
    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee
    • Very happy with the furnishing services I received from InStyle. In particular the styling, colour choice, design and space management. The service was responsive to my requests and... read more

      Rishford Rathor
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum
    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca
    • I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more

      David Evans
    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

      Abdulrahman Alismail
    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter
    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan
    • I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

      Pavlos Vasileiadis

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