Rose Gold Package

Transforming an Outdated Home into a Contemporary Italian Masterpiece

Property Type: 3-bedroom home
Client: Homeowner
Postcode: N8
City: London
Services: Bespoke Interior Design, Window Dressing, Painting, Furnishing, and Structural Refurbishment
Result Achieved: A transformation that turned a neglected 1950s home into a luxurious, open-plan contemporary home with bespoke Italian and French materials and furniture
Book Consultation
An overseas client trusted us with their 1950s brutalist property brimming with untapped potential. Untouched for 30 years, it was passed down in the family from the father to his son. The client chose us in trust that InStyle Direct could help his property function according to the use of his young family, choosing not to use the building’s in-house contractors who the client felt would not be able to meet their unique requirements. Unequipped for modern living, it required a complete reconstruction suited to the family of four. This included remodelling three small bedrooms into a new, improved 2-bed property with a master bedroom and en suite. Premium furniture and materials were sourced from France and Germany to complete the space to the client's unique specifications.
Dining in Birley Lodge with tall vase on tablePlay btn

An unsightly pillar in an open plan area made the space unsightly and unusable. The solution was wrapping the pillar in the same materials used in the kitchen forming shelves between the pillar and the wall as part of the kitchen itself. This resulted in an entirely masked pillar. The result? An onlooker would never know there was a pillar there.

Time constraints, project management and communication with the client overseas meant an additional layer of expertise, which the team achieved. Luxurious details were further added to the prestigious project, which included imported Chevon flooring, marble surfaces, electronic Japanese toilets, and complete property rewiring.

Dining in Birley Lodge with tall vase on table

The Challenge

The historic nature of the home presented a series of challenges. The entire flat needed rewiring. Outdated systems such as the heating and AC needed replacing, while the original closed kitchen and the existing layout of the flat was outdated for modern living. In order to create a space where the famly felt comfortable with their two young children, we removed the wall between the kitchen and living area to make it a more spacious living area. The client had high expectations of finishes and furnishings which we satisfied with appropriate sourcing. Chevron wood flooring. Specialist Japenese toilets. Each niche request was accommodated with expectations exceeded. A significant and potentially extremely costly obstacle was the uneven floor which an efficient solution was quickly generated for. Pumping concrete from the ground floor to the fourth floor to screed the entire floor for one level was organised. This was an issue that surfaced during the demolition phase, where we informed the client that conventional self-levelling methods would not be adequate. Addressing these structural issues, especially early on, was critical to ensuring the timely success of the refurbishment.

Dining in Birley Lodge with tall vase on table

Our Approach

To tackle these potentially costly and time-consuming challenges, our experienced design and construction teams implemented a comprehensive strategy:

  • Reconfiguration and Demolition: The original layout was cautiously rethought and redesigned entirely by our talented team. By demolishing and ridding the outdated structures, the team created a spacious, open-plan design that seamlessly connects the entrance, living room, and kitchen.
  • Innovative Flooring Solutions: Faced with uneven floors, specialists collaborated to develop a bespoke screeding solution, pumping concrete from the ground floor to the fourth floor, ensuring a smooth, level surface that supported the premium finishes the client desired.
Shelf in Birley Lodge with chair and rug view
  • Modern Amenities & Premium Materials: Installations by the InStyle by Ani M team included complete rewiring of the property, a state-of-the-art heating system and AC, and a completely redesigned kitchen that suited the way the client wishes to use their space. Premium aesthetics featuring the finest of materials promised function, beauty and hard wear required by a young family. High-end Italian and French suppliers were chosen to provide bespoke furnishings and luxurious finishes, including marble elements and custom-designed details, by one of our talented senior interior designers.
  • Attention to Bespoke Details: From a creatively disguised structural pillar reborn as a shelving unit to meticulously chosen high-end contemporary lighting and accents, every element was designed to elevate the property’s aesthetic and improve its performance and livability.
Kids

The Outcome

The transformation produced a high-end home that perfectly balances contemporary luxury style while also harnessing the character of the period propety:

  • Enhanced Functionality: The new open-plan layout maximises natural light and creates a fluid living space that meets the demands of modern living as per the client’s exacting standards.
  • Sophisticated Design: The redesigned kitchen, featuring Italian and French design accents and bespoke cabinetry, serves as the heart of the home. The integration of premium materials and custom details has redefined the property, making it both luxurious and highly functional.
  • Client Benefits: Not only has the property’s market value and appeal increased, but the project has also set a high standard for future refurbishments. The client expressed delight with the timely delivery and quality of work, noting that the transformation exceeded expectations, with talk of further work in the same building from an impressed neighbour who saw the newfound potential in their own property.
Birley Lodge bedroom with dark wood bed and bench

Long-Term Impact

This project is more than a refurbishment and a redesign; it’s a blueprint for revitalising heritage properties to meet contemporary demands. The successful integration of innovative design solutions and high-end finishes has not only enhanced the living experience for the client and potential buyers in the future but also strengthened the client’s confidence in pursuing further collaborations and led to a recommendation. The new design standards employed by InStyle Direct by Ani M set here promise to influence future property developments, ensuring lasting value and elevated lifestyle quality.

Property Transformation Videos

Get in Touch

    Please select atleast one.

    What is 4 + 7 ?

    What Our Customers Say

    • Great to work with the InStyle team, we have done a lot of business with them over the last few years. They have proven to be professional, adept at meeting... read more

      Jacob Sullivan - Google Review


    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca - Google Review


    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto - Google Review


    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square - Google Review


    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee - Google Review


    • InStyle Direct have been professional from start to beginning. I can only recommend InStyle and would always use them again. Great team, great service, super reliable. Thank you very much!

      Heiko M - Google Review


    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross - Google Review


    • I had the pleasure of working with Instyle on our recent Build to Rent scheme at Canning Town. The service from Amar, James and the team has been impeccable... read more

      David Ornsby - Google Review


    • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

      Xing Zhou - Google Review


    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher - Google Review


    Transformative success stories

    Learn how we helped properties 'Sell' and 'Let' quickly.
    Download Now
    Brochure Image

    Core Services

    View Instyle Brochure

    High-End Services

    VIEW ANI M BROCHURE