Rose Gold Package

Sale Success from Four
Show Homes

Property Type: 4 Show Homes
Developer: McGrath Group
Postcode: BR3
City: London
Services: Furnishing & Space Planning
Result Achieved: Rapid property sales through a creative yet cost-effective design strategy
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Success Stories

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An Inspiring Challenge

Developers, the McGrath Group, came to InStyle Direct with the brief to furnish their four show flats to generate sales. Our interior designers and project managers opted for an efficient solution that met the goal while ensuring the best return on investment possible. The designers created appropriate space plans for two studio show homes and two one-bedroom show homes in line with the developer’s budget. The goal was to ensure the properties appealed to both buyers and investors, which meant truly understanding the target buyer and investor for each unit. This new build called for a creative mix of modern design and innovative interior and space solutions to maximise every inch of floor space, which is our speciality.
Bright living space with neutral sofa, dining set, and modern kitchen

The Challenge

  • Budget Allocation: Working within a budget aligned with the developer’s investment goals required thoughtful allocation of resources, which our interior designers and project managers worked together to tackle.
  • Space Appropriate: Innovative solutions were needed to maximise space, requiring extra creativity from our extra-creative team.
  • High Expectations: Given a successful developer, the show homes needed to perform and quickly, which meant using high-quality furniture, some of which was stock thus readily available, and executing efficiently in line with the developer’s budget
Neutral sofa, artwork, and a hallway with wooden flooring

Our Approach

  • Creative Design: Two senior designers led the project by mixing stock items with carefully sourced outsourced pieces, crafting an inviting and stylish space for maximum efficiency and effective budget use.
  • Speedy Turnaround: The design strategy was tailored to achieve a quick yet effective launch, ensuring the units were market-ready by the developer’s deadline.
  • Modern Solution: A contemporary, space-saving design was created, aligning with the client’s vision and the target audience’s needs and wants.
Bright hallway with an orange armchair, greenery, and a lamp in view

The Outcome

  • Quick Sales: The show homes led to the sale of many units using tried and tested solutions customised to McGrath.
  • Market Appeal: The transformation was well-received by buyers and investors, proving that a budget of any size can be effective if managed well and innovation takes place.
  • Valuable Insights: The project highlighted that our designers can provide a successful solution for any space, to any deadline, and to a developer’s budget that ensures a necessary return on investment.
Round dining table with floral centerpiece near a modern kitchen

Long-Term Impact

This project achieved immediate sales success and reinforced the power of creative design to tight time restraints. InStyle has an impressive track record of transforming developer’s units into market-ready, high-performing properties that exceed goals and expectations. The team was delighted we could repeat a proven strategy while catering to McGrath’s unique needs.

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    What Our Customers Say

    • InStyle Direct helped us furnish a 2 bedroom flat that we are renting out. They helped us select high-quality furniture and window dressings from their packages and installed these within... read more

      Vivienne Mendonca
    • Thanks to James and Severina for doing such a fab job fitting out my flat, even during lockdown! The improvement on what was there before is amazing. Having... read more

      Jamie Evans
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

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    • I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more

      David Evans
    • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

      Aayushi Madani
    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

      Kamil Jakobczyk
    • InStyle Direct supplied all the furniture for our house. The furniture packages were premium and of a high quality. We chose the diamond pack, and all the items were well... read more

      Derick Mendonca
    • Instyle Direct has delivered a wonderful services for my new built 3-bed flat furnishing and decoration. My designer Severina has been very professional and helpful. She is a dedicated project... read more

      Xing Zhou
    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

      Abdulrahman Alismail
    • Excellent services and very good reporting on the progress of furniture provisions and interior services.

      CHUN MAK

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