Three Lets Secured in 1 week at White City, Berkeley Group
Property Type: | Rental Apartments |
Client: | Portfolio Landlord |
Postcode: | W12 |
City: | London |
Services: | Furnishing Packages, Interior Design Concept, Supplier Sourcing, Project Management |
Result Achieved: | Three furnished units let in one week to tenants, maximising yield and eliminating voids. |
The Background
Over the years, InStyle Direct has led many furnishing and interior projects across Berkeley’s White City Living development, earning the trust of both the developer and investors. InStyle has furnished units for the developer to push sales and furnished rental units to help investors minimise void periods by generating good, fast returns.Our newest work at White City Living is housed in Reflection Apartments, where we’ve already furnished Show homes for the developer. Our furniture packages were used to provide three units, all sitting within the ‘Reflection Collection’ of the Cascades buildings. High-quality yet affordable solutions instantly showed the potential of the new units, leading to three immediate rents secured, as discussed later in the article.
The Challenge
Our client needed to furnish three adjacent units to achieve a rapid turnaround on lettings despite marketing efforts beginning before furniture installation. With void periods directly impacting return on investment, InStyle Direct ensured that a speedy, strong interest in furnished apartments was generated when cheaper, comparable units were unfurnished.
Our Approach
Strategic Package Selection for Peak ROI
We furnished two apartments with our budget-friendly Gold package and the other with our premium Diamond package, each selected to suit its specific market value to appeal to the right clientele to secure quick rents quickly.
Seamless Coordination
We synchronised furniture delivery schedules, so that occupiers could secure their tenancy before installation was complete. This eliminated delays and accelerated decision-making.
The Outcome
- High-Calibre Tenants: Two units were taken by staff from the Taiwanese embassy, with the third secured by a Japanese corporate client, succeeding in appealing to professional and diplomatic markets.
- Project Management: Crucially, the move-in-ready interiors were central to generating demand and differentiating these apartments in a competitive market, leading to three apartments being instantly let.
- Swift Lets: All three units were let within one week of furnishing, well ahead of the typical market timeline.
- Enhanced Rental Yield: By furnishing the property, the landlord earned higher rent and avoided empty periods without lowering the price
“If a swift let is desired, the furniture package from InStyle Direct is the way to go.” — The Estate Agency that rented the units
Long-Term Impact
This success story demonstrates how our long-standing work at White City continues to decrease vacancy periods and attract top-tier tenants, in addition to the show homes we’ve created for Berkeley, the developer. Reflection Apartments has set a new benchmark for fast occupancy within White City Living, enhancing InStyle Direct’s reputation as the partner of choice for investors seeking swift, secure lets.
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