The Auria: Creating A High-End Show Home On The Portobello Road

The Background

The Challenge

Our Approach

• Colour Palette: Strategically selecting warm colour tones that attracted a wider range of investors and buyers while also retaining the required sophisticated edge.
• Furnishing Style: Contemporary luxury with a mid-century modern twist.
• The Materials: Bold textiles to complement the opposing neutral pieces.
• Accessories & Art: The abstract artwork helps break up the modern lines and gives the rooms added personality.

• Feature Walls: Painting and wallpapering created focal points that energised the space.
• Window Dressing: Carefully-chosen materials allow ample natural light to filter through, as well as elevate the overall interiors.

Overcoming Challenges

• Timeline & logistics: Working within the given time required coordination, but our team's strategic planning delivered outstanding results while maintaining our quality standards. All communication was managed through proactive client communication, ensuring transparency and confidence at every stage. The client noted that it was “very easy working with James and Emma at InStyle.”
• The Competition: We developed a design approach that would differentiate the property in London's competitive market. The style was carefully crafted to align with the property's positioning while highlighting its full potential to prospective buyers who wished to invest in either a home or an investment property.

The Outcome

• Achieved Peabody’s vision and delivered a refined, homely show home
• Executed the project extremely efficiently to ensure goals were met
• Helped reinforce The Auria’s unique and impressive identity
• Gained business opportunities: Invitation to join Peabody’s supplier panel on future projects and referral to other developers.

Long-Term Impact