Rose Gold Package

Transforming a New-Build into a Luxury Modern Home

Property Type: Two-Bedroom Home
Client: Homeowner
Postcode: SW11
City: Battersea
Services: Interior design, refurbishment, painting & decorating and window dressing
Result Achieved: 10/10 client rating. A sophisticated, modern and bright living space for an urban lifestyle
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Success Stories

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The Background

A homeowner contacted our team for their new home on Prince of Wales Drive, which is part of Battersea's luxury residential development. The client requested a bright, modern space with neutral colours and an interior design that would remain timeless, while also embodying their taste. The two-bedroom apartment boasted contemporary architecture with considerable potential for improvement.
Bright open-plan kitchen and dining space in a London flat, showcasing modern furnishing packages

The Challenge

Our team was tasked with creating a stylish yet comfortable space that perfectly suited their exuberant lifestyle. As young professionals seeking a home that reflected their urban London lifestyle, we got to know the couple extremely well to ensure we designed a home with soul to match their energy. To achieve this, our team aimed to develop a soulful design featuring cohesive and timeless elements.

Client’s Brief

  • A natural visual appeal and warmth to a newly built space
  • A sophisticated and neutral colour palette
  • Maximisation of natural lighting while maintaining privacy
  • Elements to enhance the property’s architecture
Wide shot of a professionally furnished living and dining area in a London flat, ideal for overseas investors

Our Approach

Our interior designer, Severina, chose elements that would seamlessly enhance the property’s appeal. The wall panelling and fitted mirrors set the tone for the entire space. The bespoke installations added visual depth, reflected natural light, and created a sense of comfort and warmth.

The living room, which features an elegant coffee table, a soft sectional sofa with accent cushions, and a textured rug, adds warmth to the space. The dining area receives similar treatment with complementary colours and fabrics, and a stunning pearl-shaped pendant lighting creates just the right ambience for dining and entertainment.

Master bedroom transformation with luxurious headboard and lighting, an InStyle Direct success story
Both bedrooms were given their own distinct personality. Bedroom one showcases a coordinated headboard and bed base fabric with feature wallpaper, wood details, and carefully selected cushion and curtain fabric. Bedroom two, striking 3D panels, feature wallpaper, and everything from wardrobe finishes to bedside details and pendant lighting for a cohesive look.

The window treatment in the living room features double pinch pleat voile that filters light while maintaining an airy feel and preserving privacy. Similarly, both bedrooms have curtains with blackout lining, providing the flexibility to let light filter in beautifully during the day and create the perfect sleep environment.

The streamlined approach from our designer, Severina and project manager, Mark, kept everything running smoothly and ensured the client had an “amazing experience.”

Plush sofa with stylish cushions and throw, highlighting luxury furnishing packages for London rentals

The Outcome

Our team delivered a complete personalised service and achieved the client’s vision of a modern, bright space with neutral colours, and received a glorious 10/10 review from the client.

Long-Term Impact

Beyond the immediate transformation, this Battersea property is an ideal example of how contemporary and newly built spaces can be elevated through high-quality elements and thoughtful designs. The bespoke hallway features, coordinated colour schemes, and various materials throughout the space are both cohesive and timeless.

We continually strive to truly understand our client’s needs by getting to know them well. We then combine that knowledge with experience and market awareness to allow us to recognise and respond to each property’s unique potential.

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    What Our Customers Say

    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter
    • I purchased the Diamond Furniture Package for my two-bed flat in London during the lockdown. The diamond furniture package made my flat look outstanding. Their service and the quality of... read more

      Olivia Wang
    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

      Selwa Al-Hazzaa
    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

      Marcel Liekenjie
    • Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

      Marius Floca
    • Thanks to James and Severina for doing such a fab job fitting out my flat, even during lockdown! The improvement on what was there before is amazing. Having... read more

      Jamie Evans
    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis
    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

      James Kober
    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

      Abdulrahman Alismail
    • I am very pleased with how the team handled the job. They were on time and had the attention on detail every customer seeks. Great job and keep going!

      Pavlos Vasileiadis

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