The UK property market is challenging and competitive. As soon as a property build finishes, developers face growing pressure to sell or rent out their properties while maximising returns. Extended selling time and void periods drive cost, but professional furnishing offers a solution.
How Does Professional Furnishing Help
Professional furnishing maximises a property’s visual appeal, which results in better listing opportunities, reduced void periods, a quicker sale turnaround, and an increased return on investment. A well-designed space helps potential buyers or tenants imagine themselves living there, turning viewings into genuine offers.
With professional furnishings, you can expect:
- 11% faster sales
- 14% quicker lettings
- 8% higher sale prices
- 21% higher rental rates
- 24% more buyer interest
- 27% more tenant interest
- 9% shorter void periods
Most importantly, 94% of estate agents and 100% of developers agree that properties that are dressed up get a lot more viewings. In the UK rental market, 25% of tenants actively want furnished homes.
A Design-Led Approach
Professional furnishing goes beyond simply placing furniture in empty rooms. It’s about creating spaces that help people who might want to buy or rent them imagine themselves living there. The best way to do this is to know your target market, have design skills, and be able to carry out your plans quickly.
The process typically involves three stages:
- Consultation: Understanding your goals and budget to shape the direction of the project.
- Concept development: Creating visual mockups and planning spaces to bring the vision to life.
- Professional installation: Swift and efficient installation that keeps the project on schedule.
Tailored Solutions for Every Need
Depending on the project, developers have different needs. Some need full show home interiors with bespoke design elements, while others require cost-effective furniture packages for multiple units. Offering furnished options can also boost buyer interest, and properties that include furniture are up to 87% more likely to sell, as per InStyle Direct personal data.
Communal areas are also important. Professionally designed concierge spaces and marketing suites make a good first impression and make the whole development more appealing. It ties the whole vision together with a cohesive design.
Marketing Partnerships
Professional furnishing should integrate with your marketing strategy. High-quality photos and videos showcase your properties at their best, while targeted campaigns draw in buyers and investors. Some partners also organise buyer events to build community and boost engagement.
Sustainability Considerations
Modern developers also need to consider environmental impact. Look for furniture partners with zero landfill policies, active recycling programs, and low-emission delivery fleets. These practices reduce your development’s carbon footprint while appealing to environmentally conscious buyers.
In a competitive market where every day counts, professional furnishing is more than just looks and style. It is a smart investment strategy that helps your property sell more quickly and leave a lasting impression on prospective buyers and renters.
Ready To Make Your Property Stand Out?
Every detail matters when it comes to making your development stand out. Our team helps you create spaces that inspire interest, drive sales, and deliver results.
Get in touch to see how professional furnishing can add real value to your next project.
