Rose Gold Package

Two High-End Show Homes in Collaboration with Savills

Property Type: Two high-end show homes
Location: Wandsworth
Client: Frasers Property X Savills
Postcode: SW18
Services: Bespoke Interior Design
Result Achieved: Two high-specs show homes that directly drove unit sales.
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Success Stories

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The Background

Frasers Property and Savills collaborated with InStyle Direct to create two high-end show homes for their premium development, Riverside Quarter. With extensive experience furnishing high-performing, high-end show homes across London, we were brought in to deliver a modern, targeted interior solution that would elevate presentation, strengthen buyer connection and drive immediate sales activity.

The Challenge

The brief required more than beautiful interiors. The show homes needed to be intentional to appeal to the target audience in line with the value of the properties within the development. They needed to embody the development’s branding and demonstrate cohesiveness while maintaining a unique identity. A contradiction that can be difficult to master if not executed smartly. The goal was to showcase potential and demonstrate how personality can be applied through considered furnishing solutions and intelligent layouts.

The brief had to achieve the following:

  • Appeal to a specific niche of buyers
  • Showcase lifestyle in line with the target buyer
  • Instantly elevate perceived value and show true potential
  • Prompt, decisive action from viewers for the best return on investment
  • Be delivered efficiently and to a standard in line with buyer expectations

Our Approach

Our talented in-house designer, Emma and our in-house installation team worked together to deliver a solution that was as creative as it was effective. The cohesive design for both units focused on:

  • Warm, distinctive and contemporary palettes
  • Striking silhouettes and layered textures
  • Smart, lifestyle-led layouts and floor plans
  • Thoughtfully sourced accessories that added value
  • Suitable window dressings to enhance natural light and create a specific mood

Show Home Residence One

Show home One balances colour, texture and warmth to deliver a home that’s as tactically luxurious as it looks. Show homes are meant to be felt as well as seen, and Emma, the lead designer, deeply considered this. A teal velvet sofa, sculptural coffee tables and a statement walnut sideboard add depth to the living area. Boucle seating was chosen for the dining area, and abstract artwork for a modern home with a gallery appeal. The bedrooms offer a cohesive contrast: one features an olive statement headboard, and the other is softened with blush and taupe. The atmosphere was designed to feel both polished and relaxing, encouraging viewers to linger and connect emotionally with the space.

Show Home Residence Two

Show Home Two boasts a slightly more neutral colour scheme. A focus on soft curves, warm neutrals and sunlit textures creates a calm space complemented by sheer drapery and sculptural features that take the spotlight. The bedrooms are an extension of Emma’s direction, partnering muted greens and gorgeous taupes along with lots of layering for intrigue. The scheme itself offers quiet sophistication in line with the target buyer.

Cohesive Yet Individually Defined

Both show homes were designed with a similar design language, intentionally crafted with Emma’s signature style of refined textures and contemporary silhouettes, with an overarching modern approach. Still, each residence has its own charm, showing the scope of possibilities. One expresses a slightly more maximalist approach with colour pops, while Residence Two lets texture lead the designs. This dual approach broadens appeal, allowing different buyer types to immediately connect with the home that best matches their lifestyle.

The Outcome

The show homes were an immediate success, driving buyer interest and directly leading to unit sales within the development. Their modern styling, interesting layouts and high-end finishes made decision-making easier for viewers. Early enquiries were changed to committed purchasers. From the moment of their installation, both show homes proved valuable sales tools.

Long-Term Impact

The two furnished properties serve as crucial presentation tools within the development, strengthen buyer confidence, and support the sale of any remaining units. Their cohesive yet distinct design directions gave sales members the flexibility to target the right demographic. The show homes and their success reinforce the value of professionally furnished show homes in driving development return.

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    What Our Customers Say

    • Outstanding experience! The furniture arrived quickly, and the quality of the materials exceeded all expectations. I'd definitely recommend!

      Ionut Buciuleac (Benham and Reeves)
    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji
    • As an overseas landlord, InStyle was brilliant to work with. We were not able to travel and see the property due to Covid travelling restrictions, but InStyle had provided... read more

      Charles Tsai
    • I have worked on many properties around the world, the most recent being in London and working with InStyle Direct. And it was one of my most enjoyable experiences I’ve... read more

      Abdulrahman Alismail
    • I had a very pleasant experience working with Instyle, specifically Mark and Nicole. They are very professional and understand the needs of the clients. The clients and the brokers like... read more

      CY
    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan
    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      WJ Hu
    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

      Jasmin Amirul
    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace
    • Was not sure what I was going to get but from start to finish this was a beyond expectation experience. Mark and his team excelled in every respect and were... read more

      Satish Kapoor

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