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Redefining BTR Student Housing in Birmingham: 0 Recalls, Repairs, or Replacements Since 2016

Property Type: 20 Build to Rent student units
Location: Birmingham
Developer: Private Developer
Postcode: B3
Services: Furniture Packages, Window Dressing
Result Achieved: Completed three weeks ahead of schedule and 0 recalls, repairs or replacements since 2016.
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Success Stories

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Successful BTR schemes need consistency, durability, and operational ease across the units, and it becomes especially important when the schemes have high annual turnover, like student accommodation, where properties require a balance between style and complete functionality that stands up to the rigorous academic-year living standards.

When a Singaporean private developer approached us to furnish 20 units in Birmingham’s historic Jewellery Quarter, they sought turnkey furnishing solutions that would deliver long-term performance, minimise maintenance issues, ensure cohesion and consistency across units, and allow for easy remote property management.

The development consisted of one- and two-bedroom apartments designed specifically for university students, where operational efficiency and furniture durability were essential.
Bespoke furnishing packages for London apartments, optimized for overseas investors seeking high rental yields

The Challenge

In a BTR scheme, high annual turnover puts pressure on the operational performance, and the furniture must withstand intense daily use while remaining timeless and in good condition to attract tenants each calendar year.

Maintaining consistency across all 20 units was essential while making sure each layout and scheme was suitable for each unit. Durable, modern and comfortable pieces were essential. The property also needed to be easy to manage and quick to let and remain cost-effective in its operation.

The Jewellery Quarter is a prime spot with plenty of student housing, so the furnishing needed to be strategic to reduce void periods and ensure longevity, which is key to BTR success.

Since the client was based in Singapore, we managed the entire project across time zones with clear communication and thorough documentation, ensuring the projects were delivered on schedule and all specifications were met without the client’s physical presence and real-time feedback.

Property staging in London: a master bedroom styled with an InStyle Direct bespoke furniture collection

Our Approach

Our swift presentation, transparent communication, suitable pricing, and a comprehensive timeline were clear indications that we understood the complexities of a multi-unit rollout. For an overseas client managing their investment remotely, clarity was essential to gaining confidence that the project would be completed to standards without direct involvement. This foundation of trust proved necessary throughout the project delivery.

Before and after London flat transformation by InStyle Direct, maximizing rental value for Hong Kong investors.

Design & Furnishing

The team focused on designs that delivered longevity, standardisation and practicality and maintained a broad appeal. We selected timeless pieces with hard-wearing finishes perfect for repeated tenancies and a calm, neutral colour palette that appealed to a broader demographic.

We focused on furniture pieces that would be robust and easy to maintain. From sturdy bed frames to quality sofas in the living room and low-maintenance tables, every design choice was selected to perform operationally, reduce the likelihood of damage, minimise maintenance issues mid-tenancy, and last long. Window dressings, soft furnishings, and finishes maintained uniformity throughout for easy maintenance and seamless replicability.

Our presentation reflected a clean, clutter-free organisation that is practical and easy to maintain, which is both essential for a student’s lifestyle and supportive of a quick turnaround between tenants.

Modern living room transformation in London showcasing professional interior design for BTR student housing.

Operations & Logistics

Precision is central when delivering BTR projects at scale. Our team streamlined the strategy for delivery, installation, and careful disposal of packaging waste. Product supply was scheduled with precision to eliminate double handling, and the furniture arrived exactly when and where it was needed, avoiding storage complications and reducing the risk of damage.

Our installers carried out the work smoothly, completing full inventories for all 20 units within a week and coordinating carefully to maintain consistent quality. We also handled all rubbish and packaging responsibly, ensuring our commitment to ESG is part of every project.

We successfully delivered the project three weeks ahead of schedule, thanks to our systematic approach – a notable advantage for BTR developments where early occupancy means reduced void periods and quicker rental income generation.

High-yield living room design; professional furnishing to increase rental appeal for overseas landlords in London

The Outcome

There have been 0 recalls, repairs, or replacements on any of the 20 units since they were put together in 2016. This level of long-term reliability gives BTR clients clear operational benefits, such as:

  • Lower ongoing and repair costs
  • Less management time spent on upkeep
  • Stable operational budget
  • Decreased risk of void period due to furniture issues

Early Handover

We completed the project three weeks ahead of schedule, enabling the client to begin generating rental income early. This is a significant advantage in BTR schemes, where reduced void periods and quicker occupancy directly impact returns.

Luxury bedroom transformation in a London flat using InStyle Direct furnishing packages for overseas investors

High Satisfaction of Remote BTR Client

As an overseas BTR investor, the client needed complete clarity and confidence without being on-site. Our structured communication, transparent documentation, and ability to manage the full installation remotely ensured they could rely on us to deliver a multi-unit scheme to UK standards while operating from anywhere in the world.

Scalable BTR Success

The outcomes echo InStyle Direct’s strength in delivering true scalable BTR solutions, whether it’s a large multi-phase project or a focused student-focused scheme with steady performance, high durability standards, and operational efficiency, all of which make this Birmingham development a fine example of how we apply our BTR principles successfully in every project.

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    What Our Customers Say

    • Really met my expectations, good quality of the furnitures !

      Karmen Tsang
    • Professional, amazing quality, attention to detail, and on too of all that; customer-centered service! Kudos to the team and especially James! Keep up the great work.

      Khaled Bou Mehdi
    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

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    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

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    • It has been an amazing past few weeks working with InStyle Direct. The team is very easy to deal with and the process has been efficient right from inquiry to... read more

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    • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

      DI MAO
    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

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    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

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    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji
    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske

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