About the Author

As an Associate Director with InStyle Direct, I've been with the company for the last 15 years, during which I have had the privilege of working with numerous property developers, letting agents, and private clients. Helping clients achieve the best results for their properties is what drives me. I find it very rewarding when clients get back to us saying how our furniture packs or bespoke design and refurbishment services have helped them get the desired result. Another essential part of my job, and something that I particularly enjoy, is collaborating with talented designers, artists and suppliers worldwide. These collaborations introduce me to fresh design ideas and new styles that I can suggest to clients who are always looking for unique themes that make their properties stand out. As a property furnishing expert, I understand what clients are generally looking for, and that's why I invite them for meetings at our design showrooms in Nine Elms, Chelsea and Hammersmith. This way, clients get an opportunity to view our latest designs and furniture collections, and I can directly propose solutions that best suit their vision. Apart from closing deals and furnishing homes for clients, I have a keen interest in sports and have won a few snooker and pool tournaments. Tennis, golf and swimming are a few other interests that keep me active when I'm not busy discussing design plans and project timelines. Now that you know a little about me and what I do, I would like to use this opportunity to share success stories that I've been a part of and industry insights that I've picked over my decades of experience in the furnishing and design industry.

InStyle Direct: The One-Stop Solution for Hassle-Free Property Furnishing...

Furnishing properties, whether for landlords, homeowners, or developers, can present various issues, with challenges such as coordinating multiple contractors, managing inconsistent quality, and deali...
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How InStyle Direct’s Modern Furniture Packages Helped London Square Sell Four Flats...

At InStyle Direct, our furniture staging expertise in London has led to multiple success stories with London Square’s property developments. Building on our earlier triumph at The Crosse—where a l...
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Why Specialist Build-to-Rent Furniture Suppliers Are Essential for Your BTR Projects...

Furnishing a Build-to-Rent (BTR) development can be challenging, but it also offers a powerful way to attract tenants and fill vacancies more quickly. Tenant satisfaction, durability, and cost efficie...
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How To Increase Rental Income: InStyle Direct Tips for Landlords...

With the average rent in London growing continuously and rental demand at an all-time high, landlords in the UK capital have an exciting opportunity to earn attractive yields. However, it is paramount...
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Why Build-To-Rent Developments Are Gaining Popularity in London...

London’s property market is experiencing a transformative shift with the rise of Build-To-Rent (BTR) developments. These purpose-built rental properties are redefining urban living by offering h...
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Maximising Rental Income: Key Strategies for Smart Landlords...

To maximise rental income, landlords must adapt to the modern rental market, where tenants increasingly seek furnished homes that offer comfort, style, and sustainable living. Beyond the basics, craft...
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Showcasing Aspen Residences: Crafting Luxury Show Homes to Inspire Sales...

When we were invited to transform two units at Aspen Residences in London—a studio and a two-bedroom apartment, we saw an exciting opportunity to showcase our design expertise. The goal was to creat...
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Building the Future: Case Studies on Innovative Approaches in Build-to-Rent...

InStyle Direct has established itself as a leading specialist in the Build-To-Rent (BTR) sector, bringing nearly 20 years of experience to delivering exceptional interior design and furnishing solutio...
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The Role of ESG in Furnishing Your Build-to-Rent Property: A Guide for Developers...

As the Build-to-Rent (BTR) sector grows, integrating Environmental, Social, and Governance (ESG) standards has become essential. According to the British Property Federation, ESG not only enhances pro...
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How Overseas Parents can Create the Perfect Student Pad for Their Children Studying i...

With over half a million students spread across almost 50 university campuses, London has been ranked as the best student city in the world for many years. However, in addition to offering diverse cou...
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