About the Author

As an Associate Director with InStyle Direct, I've been with the company for the last 15 years, during which I have had the privilege of working with numerous property developers, letting agents, and private clients. Helping clients achieve the best results for their properties is what drives me. I find it very rewarding when clients get back to us saying how our furniture packs or bespoke design and refurbishment services have helped them get the desired result. Another essential part of my job, and something that I particularly enjoy, is collaborating with talented designers, artists and suppliers worldwide. These collaborations introduce me to fresh design ideas and new styles that I can suggest to clients who are always looking for unique themes that make their properties stand out. As a property furnishing expert, I understand what clients are generally looking for, and that's why I invite them for meetings at our design showrooms in Nine Elms, Chelsea and Hammersmith. This way, clients get an opportunity to view our latest designs and furniture collections, and I can directly propose solutions that best suit their vision. Apart from closing deals and furnishing homes for clients, I have a keen interest in sports and have won a few snooker and pool tournaments. Tennis, golf and swimming are a few other interests that keep me active when I'm not busy discussing design plans and project timelines. Now that you know a little about me and what I do, I would like to use this opportunity to share success stories that I've been a part of and industry insights that I've picked over my decades of experience in the furnishing and design industry.

How Overseas Parents can Create the Perfect Student Pad for Their Children Studying i...

With over half a million students spread across almost 50 university campuses, London has been ranked as the best student city in the world for many years. However, in addition to offering diverse cou...
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How Can A Furniture Package Supplied by a Professional Company Maximise My Investment...

Entering the property rental market for the first time can be exciting and overwhelming, particularly in a competitive market like London. For first-time landlords, especially those based overseas, th...
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Insights from UKREiiF: How we are tailoring furnishing solutions for the BTR market...

The recently concluded UK Real Estate Investment & Infrastructure Forum (UKREiiF) in Leeds saw active participation by InStyle Direct, with experienced members of our sales team attending and exhi...
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Introduction to Build-to-Rent (BTR): A growing investment trend...

Build-to-rent or BTR is a purpose-built rental housing scheme within London’s thriving real estate ecosystem, wherein large-scale developments are constructed specifically for the rental market....
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Seven Principles of the BTR Code of Practice...

In the UK’s ever-evolving property landscape, Build-to-Rent (BTR) developments have emerged as a significant trend in urban and suburban housing strategies. Unlike traditional Buy-to-Let schemes, BT...
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Elevate Your Space with Exclusive Homeowners Furniture Packages in London...

Have you ever envisioned stepping into an impeccably curated haven—a space where every piece harmonises in perfect sync, reflecting your unique personality? This dream can become a reality with the ...
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What Do Residents Expect From Build to Rent in London?...

Call it “Renting Reimagined” or “Renting 2.0.” – either way, it is evident that the Build to Rent approach is currently reinvigorating large swathes of the London lettings market. Going ...
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4 Reasons to Consider Build to Rent for Your Next Real Estate Investment...

Build to Rent is a business model that involves the construction of new developments expressly with the purpose of renting them out. They provide customers with some clear advantages like more flexibl...
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What is a Build for Rent Property in London?...

Even though it has been a residential property category for quite a while, Build to Rent is probably more known among industry insiders than members of the general public. All that is changing, though...
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Benefits of Living in a Built for Renters Development in London...

As a recognised part of the property sector, Build to Rent (BTR) has been around for just over a decade, so why the sudden rise in awareness? Well, in those past ten years, we have seen two main trend...
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