About the Author

After spending several years garnering experience in the retail and real estate business, I joined InStyle Direct in 2013 and have thoroughly enjoyed my work here. As an Associate Director, I assist a diverse group of clients. Whether it is a private homeowner looking for a completely bespoke furnishing solution or a leading developer or estate agent looking to dress properties to meet business objectives, I have worked with all of them. Customer care is an essential part of my role. The ability to gauge client requirements and suggest a tailored solution is a skill I've honed after working on over 500 projects across more than a decade at this company. Another aspect of my work that keeps me motivated is the opportunity to collaborate with talented designers and cutting-edge suppliers worldwide. I guess bringing ideas to life is as stimulating for a property furnishing professional as it is rewarding for our clients. The sheer excitement in a client's voice and expression upon seeing a completely transformed property is priceless and something I strive for on every project I undertake. However, I do have interests outside of design and furnishing as well. When not drafting a client proposal or meeting with designers, I try honing my horse-riding skills or taking a spin class to keep fit. Football and travelling with my family are other passions that keep me going. In my experience as a property furnishing expert with InStyle Direct, I've had the privilege of contributing to several client successes that I'd like to share with you. From exciting results delivered to clients to the furnishing, interior design and refurbishment stories behind them, stay tuned for more.

The 48 Hour Transformation...

Defining the Ideal Tenant Ask any landlord what makes an ideal tenant and they will mention three things: professional tenants with excellent references and good credit ratings, those who wish to sign...
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Learn Why Unfurnished Properties Delay Leasing by 30%...

Showing an unfurnished apartment to a potential tenant may seem like no big deal, but you could potentially be losing out as an empty space not only looks uninviting but it doesn’t ‘feel’ like a...
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9 Reasons to Love Nine Elms Development to Buy Properties...

London is nearly as famous for its urban regeneration projects as it is for its historical landmarks. Now it’s the neglected area surrounding Battersea Power Station’s time to shine. Synonymous wi...
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Landlord Q&A on Home Furnishing...

How Much Should I Spend When Furnishing My Buy-to-let Property? A: When bringing your rental property to the market there are many things to consider, but one of the key questions that over half of al...
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Property Spotlight Shines Bright on Battersea...

Nestled on the south side of the river and less than four miles from the capital’s center, Battersea is fast becoming one of London’s trending areas and property investment hotspots. Without a...
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A Fresh New Look for Freshers...

The changing face of student accommodation is one of the most significant emergent markets for developers and investors in the UK. Just as students, who now pay substantial fees to attend university, ...
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How Furnishing Packages Increase a Property’s Value...

To furnish or not to furnish? That’s the question every landlord faces when considering how to market their newly- purchased property. The reality is, furnished apartments are in high demand –...
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International Celebrity Uses Furniture Package to Achieve Premium Rental...

It is no doubt that a home that has been furnished according to the taste and preferences of a discerning London tenant is most likely to lead to a swift and successful tenancy agreement with good ren...
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The Impact of Home Furnishing to Maximizing Rental Potential...

The studio apartment at Catalina House had been proving a tricky let for its owners. Marketed since completion, it had seen seven viewings, however there had been little to no interest from prospectiv...
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Design-Led Furniture Packages Influenced by Pantone’s Greenery...

Worldwide authority on colour, Pantone announces a colour every year that it believes captures the spirit of the moment. This year Pantone chose Greenery, a lush, verdant colour that makes you think o...
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