About the Author

After spending several years garnering experience in the retail and real estate business, I joined InStyle Direct in 2013 and have thoroughly enjoyed my work here. As an Associate Director, I assist a diverse group of clients. Whether it is a private homeowner looking for a completely bespoke furnishing solution or a leading developer or estate agent looking to dress properties to meet business objectives, I have worked with all of them. Customer care is an essential part of my role. The ability to gauge client requirements and suggest a tailored solution is a skill I've honed after working on over 500 projects across more than a decade at this company. Another aspect of my work that keeps me motivated is the opportunity to collaborate with talented designers and cutting-edge suppliers worldwide. I guess bringing ideas to life is as stimulating for a property furnishing professional as it is rewarding for our clients. The sheer excitement in a client's voice and expression upon seeing a completely transformed property is priceless and something I strive for on every project I undertake. However, I do have interests outside of design and furnishing as well. When not drafting a client proposal or meeting with designers, I try honing my horse-riding skills or taking a spin class to keep fit. Football and travelling with my family are other passions that keep me going. In my experience as a property furnishing expert with InStyle Direct, I've had the privilege of contributing to several client successes that I'd like to share with you. From exciting results delivered to clients to the furnishing, interior design and refurbishment stories behind them, stay tuned for more.

How to Let a New Build Faster: The Agent Playbook...

Key Takeaways: New builds take longer to let or sell when agents treat them as regular stock. Bare units lacks the emotional pull; viewing, staging or furnishing a property can directly impact the vie...
Read More

Why Build-to-Rent Interior Design Is a Long-Term Investment...

Key Takeaways: BTR interior design impacts long-term performance, not just launch presentation. Specification decisions directly affect maintenance costs, voids, and tenant retention. Durable, fit-for...
Read More

Buy vs Rent Furniture: Which Option Is Right for You?...

Furnishing might not be your top priority when moving. But it is one of the most important decisions that can quietly cost you the most money if you get it wrong. That’s why it’s worth ask...
Read More

How to Maximise Returns from Your Student-Focused Rental Property...

The UK is one of the world’s top education hubs, with students from all over the world applying to its universities for their academic and professional growth. Data from the Home Office revealed tha...
Read More

“Hassle-Free” Airbnb Property Ready in Days...

As time is money in the short-term rental market, choosing the right Airbnb furnishings and style becomes essential for listings. For a busy Airbnb host in North London, it was important to quickly fu...
Read More

From Stock to Sold: How Smart Furnishing Drives Sales in W2...

Once all the apartments in a new development are ready for occupancy, delays in getting them sold can be a challenge for the developer looking to recover costs and maximise returns. While setting up a...
Read More

Furnishing Project Delayed? We’ll Step In Fast...

Furnishing a property is challenging. It takes careful planning to make a space comfortable, complete, and ready for use. However, sometimes, even the best-planned furnishing projects may face unfores...
Read More

Part II: Is Furnishing Your Rental Property a Waste of Money?...

Welcome back to Part II of our series. In Part I, we examined why furnished homes outperform unfurnished ones. Now, we’ll get into the practical side of furnishing and tackle some of the most common...
Read More

Creating a Show Home for Peabody Group...

The Auria is a desirable residential development by The Peabody Group in the affluent Notting Hill neighbourhood. Its strategic positioning offers convenience and leisure, which makes it a desirable l...
Read More

Is Furnishing Your Rental Property a Waste of Money?...

Furnishing your rental property is a smart and strategic way to grow your investment. Professionally furnished properties command a 15-20% higher rent compared to unfurnished ones, minimise void perio...
Read More