About the Author

After spending several years garnering experience in the retail and real estate business, I joined InStyle Direct in 2013 and have thoroughly enjoyed my work here. As an Associate Director, I assist a diverse group of clients. Whether it is a private homeowner looking for a completely bespoke furnishing solution or a leading developer or estate agent looking to dress properties to meet business objectives, I have worked with all of them. Customer care is an essential part of my role. The ability to gauge client requirements and suggest a tailored solution is a skill I've honed after working on over 500 projects across more than a decade at this company. Another aspect of my work that keeps me motivated is the opportunity to collaborate with talented designers and cutting-edge suppliers worldwide. I guess bringing ideas to life is as stimulating for a property furnishing professional as it is rewarding for our clients. The sheer excitement in a client's voice and expression upon seeing a completely transformed property is priceless and something I strive for on every project I undertake. However, I do have interests outside of design and furnishing as well. When not drafting a client proposal or meeting with designers, I try honing my horse-riding skills or taking a spin class to keep fit. Football and travelling with my family are other passions that keep me going. In my experience as a property furnishing expert with InStyle Direct, I've had the privilege of contributing to several client successes that I'd like to share with you. From exciting results delivered to clients to the furnishing, interior design and refurbishment stories behind them, stay tuned for more.

Rapid Airbnb Rentals: InStyle Direct’s Holiday Let Solutions for Quick Turnaround...

At InStyle Direct, we specialise in transforming properties into stylish, functional spaces that maximise their appeal to short-term renters, particularly Airbnb guests. Whether you’re an overse...
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Designing Developments that Sell: The Role of Furnishing...

As competition in the property market continues to grow, developers face increasing pressure to differentiate their offerings and attract discerning buyers…and quickly! Now more than ever, it is...
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Simplified Relocation: How Our Furniture Packages Take the Stress Out of Moving...

A recent survey by a major London finance firm revealed that 57% of UK homebuyers view moving home as the most stressful life event, outranking other significant milestones like having a child (32%) o...
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How We Furnish Unique Properties to Maximise Their Potential – Case Studies on Desi...

At InStyle Direct, we specialise in helping each property reach its full potential through innovative interior design and thoughtful layouts. Our expert design solutions ensure that every square foot ...
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Why it Works: Evidence Behind Our Top 9 Furnishing Strategies for Landlords...

Following the strong interest from our recent piece on furnishing strategies for landlords, we’re sharing some evidence that backs up why these approaches work so well and explaining the reason behi...
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Top 9 Strategies to Furnish Your Rental Property for Modern Tenants...

With the dynamic shift in the UK rental market, where approximately 80% of renters are millennials or Gen Z, modern tenants are looking for living spaces that not only meet their practical needs but a...
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The Best Value Furnishing Pack for Rental Properties – Introducing the Investor...

Our furniture packages are a one-stop solution, combining significant cost and time-saving benefits that increase return on investment. At InStyle Direct, we have created a brand-new furniture pack th...
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Which is better: Buying furniture from a retailer like John Lewis or a furnishing com...

Whether you are a first-time buyer looking to settle down, an investor or landlord trying to enhance your property’s appeal, an overseas property owner, or a property professional such as an agent o...
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Maximise Your Airbnb Returns Through Furnishings...

Tokyo, Paris, Osaka, New York City and London are the most popular cities for Airbnb guests globally. The Airbnb and holiday rental market, specifically in London, is booming, with projections suggest...
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How to Know When My House Was Built: Revealing the Truth...

Have you ever wondered about the stories your London home could tell? Uncovering its built date and answering the question, “When was my house built,” is the first step to discovering a ho...
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