About the Author

After spending several years garnering experience in the retail and real estate business, I joined InStyle Direct in 2013 and have thoroughly enjoyed my work here. As an Associate Director, I assist a diverse group of clients. Whether it is a private homeowner looking for a completely bespoke furnishing solution or a leading developer or estate agent looking to dress properties to meet business objectives, I have worked with all of them. Customer care is an essential part of my role. The ability to gauge client requirements and suggest a tailored solution is a skill I've honed after working on over 500 projects across more than a decade at this company. Another aspect of my work that keeps me motivated is the opportunity to collaborate with talented designers and cutting-edge suppliers worldwide. I guess bringing ideas to life is as stimulating for a property furnishing professional as it is rewarding for our clients. The sheer excitement in a client's voice and expression upon seeing a completely transformed property is priceless and something I strive for on every project I undertake. However, I do have interests outside of design and furnishing as well. When not drafting a client proposal or meeting with designers, I try honing my horse-riding skills or taking a spin class to keep fit. Football and travelling with my family are other passions that keep me going. In my experience as a property furnishing expert with InStyle Direct, I've had the privilege of contributing to several client successes that I'd like to share with you. From exciting results delivered to clients to the furnishing, interior design and refurbishment stories behind them, stay tuned for more.

From Stock to Sold: How Smart Furnishing Drives Sales in W2...

Once all the apartments in a new development are ready for occupancy, delays in getting them sold can be a challenge for the developer looking to recover costs and maximise returns. While setting up a...
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Furnishing Project Delayed? We’ll Step In Fast...

Furnishing a property is challenging. It takes careful planning to make a space comfortable, complete, and ready for use. However, sometimes, even the best-planned furnishing projects may face unfores...
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Part II: Is Furnishing Your Rental Property a Waste of Money?...

Welcome back to Part II of our series. In Part I, we examined why furnished homes outperform unfurnished ones. Now, we’ll get into the practical side of furnishing and tackle some of the most common...
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Creating a Show Home for Peabody Group...

The Auria is a desirable residential development by The Peabody Group in the affluent Notting Hill neighbourhood. Its strategic positioning offers convenience and leisure, which makes it a desirable l...
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Is Furnishing Your Rental Property a Waste of Money?...

Furnishing your rental property is a smart and strategic way to grow your investment. Professionally furnished properties command a 15-20% higher rent compared to unfurnished ones, minimise void perio...
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Four Furnished Show Homes Sold: A Success Story with McGrath Group...

Despite the high demand, selling homes speedily in London’s thriving property market remains a priority for developers. Selling a flat as an empty canvas is always more challenging than showcasi...
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Can the Right Furniture Increase Property Value? Here’s What You Need To Know...

Before After Many factors are considered when deciding on property value for sale or a suitable rent. While key physical aspects such as size, area, location, amenities and the property’s age pl...
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Bombardier’s Rebrand Rolled-out in Training Room Interiors...

Bombardier’s recent brand transformation is making waves in the aviation world with a bold new logo, a refreshed colour palette, and a renewed commitment to excellence in business aviation. At InSty...
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Transforming Gallions Place: Success in Attracting Affluent Buyers...

InStyle Direct partnered with CBRE to transform a 3-bedroom maisonette show apartment at Gallions Place, Royal Albert Wharf, London E16, into a premium showcase designed to attract affluent buyers, in...
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Why Investors Choose Our Furniture Packages for Their Properties...

When it comes to property investment, maximising return on investment (ROI) is paramount. One effective way to achieve this is by enhancing the property’s appeal without overspending or wasting ...
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