Your property investment is more than just the square footage that you own; it is an important asset with untapped potential waiting to be maximised. Just as you’d hire professionals for financial planning and building your property from the ground up, strategic property furnishing is essential rather than optional in London’s competitive property market.
There are misconceptions that interior design is just about making the space pretty or luxurious, but many investors and landlords are already discovering how the right design choices turn their property into premium assets that sell faster, reduce void periods, and attract quality tenants.
Choosing DIY or Staying Unfurnished
While DIY can be appealing, there are many hidden costs associated with it. From mismatched furniture that barely fit to clashing colours, and accent items that look good in isolation but don’t have a cohesive design when it comes to the appeal of the space. These aren’t just minor setbacks, but costly ones.
Unfurnished properties face extended void periods, while poorly designed spaces struggle to justify their high pricing. Recent data shows that about 70-80% of tenants look for furnished properties, yet many landlords miss this opportunity.
Professional Design Deliver Measurable Returns
From increasing your property’s market value to reducing void periods, professional design creates results you can see, feel, and measure, whether you’re a homeowner, landlord, or developer.
For Homeowners: Professionally designed homes typically see a 10–15% increase in their value. A £5,000 investment can often give £30,000–£45,000 in added return value. Thoughtfully designed spaces are better organised and have more space, making your everyday life easier.
For Landlords: Well-furnished properties that’re move-in ready typically attract tenants who value quality and are more likely to maintain their tenancies for longer, meaning you spend less on marketing expenses, and ensure you earn sustained premium rental income. 85% of properties furnished by InStyle Direct are let within a week. One great example is our SW7 project, where our refurbishment and furnishing services help increase monthly rent from £3,400 to £4,800, a 41% jump in just one week.
For Developers: Staged show homes sell faster and for higher prices because buyers can imagine living there. According to industry data, staged properties sell 30% faster than their unfurnished counterparts, helping you save money on holding costs and maximise returns.
Smart Investment Creates Lasting Value
Places that are professionally decorated create a lasting impression for prospective buyers and tenants; they also photograph better. Such spaces are decorated with quality furniture packages that come with warranty coverages and replenishment services that take care of wear and tear. Expert guidance ensures that your property maintains its appeal for a long period in the market, reducing the hassle of constant maintenance checks and making management easier.
Unlock your property’s potential
Furnishing does more than just make your space look good. It helps your property build a distinct identity in London’s competitive and fast-moving property market. Whether you are a homeowner, landlord, or a developer, with design-led furniture packages and professional guidance, you can turn your property into a top-performing asset.
We at InStyle Direct have helped thousands of homeowners, landlords, and developers increase their property’s potential and value with furnishing solutions best suited to their needs. If you are ready to furnish your property for maximum value, contact us today.
