iPhone photo taken by designer
We attended Milan Design Week, and it was incredible. Often considered the “fashion week” of interiors, it remains the most insightful event for designers around the world, and we were honoured to be a part of it amongst so many incredible design leaders.
At its centre sits Salone del Mobile Milano, the world’s leading design fair. Held at Fiera Milano, it acts as the core exhibition where the industry’s major names present new collections across furniture, lighting, materials, and home innovation. And while it remains the starting point, the wider Design Week extends across the entire city. So we did our very best to cram in everything we could while there.
Inside Milan Design Week
From curated installations and brand activations to gallery takeovers, talks, and pop-ups, the city of Milan itself transforms into a global design hub for the week, blending interiors, fashion, art, and technology into one cohesive experience.
Key Trends We Observed
Beyond product launches, the event also offers a reliable read on where the industry is heading.
Our directors and designers gained first-hand insight into emerging trends, including new materials, finishes, forms, and evolving approaches to craftsmanship, sustainability, and the integration of technology into residential living.
This year, the emphasis was on tactile natural materials and sculptural form. Artisanal techniques are making a return, not as aesthetic shorthand but as a considered design stance. Multi-functional layouts and adaptable living also featured heavily, with the thinking noticeably more developed than in previous editions.
Where Design is Heading
What also stood out was how different disciplines are converging. Fashion houses, technology brands, and designers are now collaborating to create immersive, experience-led environments, delivering a level of real-world relevance that standalone products simply could not achieve.
What This Means for Our Work
We saw how spaces were being conceptualised. The more compelling installations were less concerned with visual impact and more focused on performance. How layouts shape behaviour, how wellbeing gets embedded into spatial logic, and how storytelling is built into interiors.
These are the ideas and insights we return with. This is precisely why we love attending Design Week, as it keeps us current and helps us design spaces that feel considered and globally relevant. We also get to connect with leading brands, discover emerging designers, and bring back ideas that cannot be captured through research alone.
For a closer look at what we saw on the ground, follow us on Instagram. We have shared visual highlights and key moments from the week!
