An overseas homeowner from Kuwait approached us with a vision to reimagine their dated, impractical apartment in South West London into a modern masterpiece. This project required a complete refurbishment with innovative structural changes, decor, and interior design to unlock the apartment’s full potential and create a contemporary London property.
Our team tactfully overcame the existing space and layout limitations to accommodate a larger ensuite, a fully refurbished family bathroom, a cloakroom and a new powder room. While the client was pleased with the results, this project was a showcase of InStyle’s unmatched creativity, design expertise and project adaptability to craft compelling homes.
The challenge: Creating more usable space
One of the client’s key concerns was the cramped ensuite bathroom. The partitioned layout only allowed space for a small shower, making it inconvenient and impractical for daily use. Like this one, many other areas required layout changes to enhance the property’s value if the client ever wished to list it on the market.
This project was led by our experienced designer, Victoria Todd and her team, who put together a coordinated plan to tackle each issue head-on. Starting with structural reconfiguration, the partition wall was removed to allow more space for a larger shower and cloakroom for the ensuite. While this immediately helped enhance functionality, it was just the beginning, as the client’s vision also got a stimulus, requiring us to be adaptable going forward.
Our approach: A full-scale refurbishment
The next step of the plan included completely refurbishing the family bathroom, adding a new cloakroom and redesigning the powder room. Instyle reimagined these spaces to prioritise practicality with a sense of elevated luxury. Subtle accents of brass were picked and paired with an airy colour palette and detailed mouldings to ensure a cohesive visual flow that did not look repetitive. All spaces were refurbished with brand-new Claybrook fixtures, Mandarin Stone surfaces, and premium-quality paint and wallpaper design. Engineered wood flooring was further added to give these spaces a touch of luxury and sophistication.
Minimalistic touches for timeless appeal
The brief provided to InStyle required invoking a delicate balance between a modern-minimalist design theme with strokes of traditional touches that met the stately aesthetics of a prestigious London home. To ensure we stayed true to the brief, decorative wall mouldings were paired with brass light fittings to exude a feel of elevated luxury throughout the spaces.
Among the other elegant additions were attractive Soho Home wall lights, a flush pendant for the living room, an Arte feature wall and Phillip Jeffries damask wallpaper for the powder room. Victoria and the client worked together to create the colour scheme, incorporate bespoke moulding for the living area, and complete the look by picking a contemporary yet comfortable sofa.
Seamless service for the overseas client
As a furnishing, refurbishment and design expert, InStyle Direct has helped thousands of overseas homeowners and landlords create stunning residences with minimal client input. This project was no exception, as everything from the first concept draft to the layered detailing, design, and installation was a smooth process.
We ensured complete client satisfaction and timely project completion by providing a dedicated project manager capable of working around the clock to navigate time zone differences and incorporate the client’s feedback. Furthermore, InStyle’s umbrella approach, which included all services under one roof, completely avoided the challenges of dealing with multiple vendors and contractors.
The final result that exceeded expectations
By perfectly absorbing the client’s brief and vision, InStyle transformed an outdated, compact apartment into a sophisticated, state-of-the-art residence with thoughtful planning and flawless execution. Our integrated approach ensured every space, from the ensuite to the family bathroom, cloakroom and powder room, was strategically redesigned to elevate comfort and the indoor style quotient. Revamping these spaces and making them more appealing made our client very happy. She further went on to appreciate the efforts of Victoria and the team that worked towards making this project a lasting success.
A trusted partner for all types of home transformation
While this South West London apartment is a standout success story, InStyle Direct has completed thousands of such projects across the UK capital for overseas landlords and homeowners. We excel at overcoming structural challenges with cutting-edge design and high-quality, space-optimising furniture.
Our turnkey solutions ensure that clients get exceptional results without worrying about project coordination or other logistical hassles. As an overseas landlord or homeowner in London, if you want the most cost-effective and outstanding results for your home, contact us today, and we can discuss your requirements.
