Show Apartments

Sell Off-Plan and Completed Units Faster With Stunning Show Homes

London’s property market is highly competitive, with over 36,000 new homes delivered on average each year. However, despite increasing buyer demand, developers are still competing for high-value customers, which makes it necessary to present compelling show homes.

At InStyle Direct, we have worked with renowned developers like Berkeley, Concord London, Lodha, Canary Wharf Group, London Square, Regal Homes, Taylor Wimpey and many others to bring newly built units to life and drive sales. By putting together elegantly furnished show homes, we highlight a property’s full potential to prospective buyers, helping developers sell faster and at premium prices.

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Why Do Show Homes Matter?

Boost buyer confidence

Boost Buyer Confidence

While it can be difficult for buyers to visualise empty spaces, a furnished show home is a realistic experience of a desirable living environment.

Sell off-plan and faster

Sell Off-Plan and Faster

Off-plan sales are crucial for revenue generation and managing cash flow, and well-styled homes in the UK sell 50% faster than unfurnished ones.

Increase property value

Increase Property Value

Furnishing homes independently is more expensive and time-consuming for many buyers. Therefore, a well-staged home meets an essential buyer need and helps developers justify higher pricing and reduce negotiations.

Stand out in a competitive market

Stand Out in a Competitive Market

In London's highly competitive property market, Show Homes can make developers stand out by reflecting their premium brand image and the experience they aim to deliver via their finished units.

Convert viewings into sales

Convert Viewings Into Sales

By helping prospective buyers visualise living in a stunning home, professionally furnished properties increase buyer engagement and shorten decision-making times.

How InStyle Direct Helps Developers Sell Faster

Interior styling for maximum appeal

Buying a home can be an aspirational decision for many, and our expert designers can put together high-end show homes to reflect your target market's preferences.

Bespoke show home furniture packages

Whether it is about incorporating the right colour combinations or design style, our high-quality furniture is hand-picked to weave in the brand narrative of your development.

Seamless delivery and installation

Our end-to-end services include everything from consultation to sourcing, delivering and installing the furniture on time without any hassle for developers.

Our Process: From Empty Units to High-Value Show Homes

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    What Our Customers Say

    • Mark is extremely helpful and friendly, He works exceptionally fast and is a really lovely personality. He has helped me on a number of projects I have done... read more

      Guy winter - Google Review


    • Very good service and good products. Thanks Pramod and your team!

      Leah - Google Review


    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

      Kamil Jakobczyk - Google Review


    • We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

      Cecilia Chan - Google Review


    • We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

      Manfred Nuske - Google Review


    • Exceptional experience with InStyle. Designed and installed complete fit out for new apartment. Quality of design was excellent (Ifrah is a talented lady), easy to deal with, exceptional attention to... read more

      Craig B - Google Review


    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      WJ Hu - Google Review


    • I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more

      David Evans - Google Review


    • Marc provides not only good & professional advice but always value for money recommendations

      SK Chng - Google Review


    • Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

      Georgia Willis - Google Review


    Our Brochures

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    Core Brochure

    Core Brochure

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    Guide for Developers

    Guide for Developers

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    Furniture Packages

    Furniture Packages

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    Ani M Interiors

    Ani M Interiors

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    Dressed for Success

    Dressed for Success

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