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Furnishing Refurb Services Double Rent

Furnishing & Refurbishment Services Double Rent from
£4,100 to £8,500

Location:	Cleveland Gardens, Westminster
Developer:	Private Landlord
Postcode:	W2
City:	London
Services:	Refurbishment
Result Achieved:	Let for double the asking price

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Window Dressing Before Furnishing of Cleveland Gardens

Window Dressing After Furnishing of Cleveland Gardens by Instyle Direct

Realising a client’s particular vision is a process that begins as soon as initial introductions are made. Our design and sales teams lay the groundwork via a series of meetings that sketch out main objectives, cost estimations, and most of the client’s unique non-negotiables. The following case study explains how, and by maintaining focus on two main customer requirements, we helped almost double the rental value of a period property in Central London.

Kitchen before Furnishing of Cleveland Gardens

Before

Kitchen After Furnishing of Cleveland Gardens by Instyle Direct

After

Renovations at any Zone 1 address involve tight schedules and careful cost management, but with no structural changes involved, work at 28 Cleveland Gardens could commence quickly. A stucco-fronted, three-bedroom property, this was a home with the potential to command premium rents, and our client was happy to enlist our help to achieve this. With a £350,000 budget and a 22-week delivery timetable, project manager Amar was also aware of the client’s intention to install underfloor heating and extensive soundproofing.

Washroom before Furnishing of Cleveland Gardens

Before

Washroom After Furnishing of Cleveland Gardens by Instyle Direct

After

The team promptly devised strategies that would complement these major technological enhancements without slowing down the project or overrunning costs. Replacing the existing double-glazed windows with triple-glazing was an important first step, followed by the installation of a zonal control system and underfloor heating. This allowed the room climates to be fully customisable and independent from each other.

With the client’s two main requirements now in the process of being met, the team could focus on bringing the décor up to a standard that would attract only the most discerning of tenants. A bold redesign plan relocated the kitchen, installed a new staircase, and created an extra bedroom. Next came new bathrooms, a replacement herringbone wood floor, and a brand-new paint scheme. Because the underfloor heating made radiators unnecessary, there was now extra space for the team to use – which they did with their usual style and panache.

Before Furnishing of Cleveland Gardens

Before

After Furnishing of Cleveland Gardens by Instyle Direct

After

The reception featured an original fireplace, which provided a focal point for elegant, Art Deco-inspired stylings and bold statement walls. Large windows and high ceilings allowed the natural light to reflect on chandelier lighting, mirrors, and door frames. Light could now project into all corners of the house. Staying with the classic mid-20th Century theme, black and gold colours created a retro-modern look while remaining tastefully relevant.

Despite significant changes to the initial schedule, the project stayed well within budget. The client was then able to double the rent and would easily recoup the cost of the refurbishment. We are confident that 28 Cleveland Gardens is a success story that will encourage landlords who want to increase their portfolio’s profitability but are perhaps cautious about committing to a major refurbishment.

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What Our Customers Say

I had a great experience with Amar and his team refurbishing my Harringey flat. I was not in the country and they handled everything for me while sending me frequent... read more updates. I would recommend them.

David Evans - Google Review
We were lucky to be introduced Instyle Direct to help us furnish our new apartment. We started off with a standard furniture package, and ended up having some customization, adding... read more

Cecilia Chan - Google Review
We are overseas home buyers and used Instyle Direct to design and install a Gold-standard furniture package for our new apartment. Instyle did a really good job and we can... read more

Manfred Nuske - Google Review
After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

Zhaleah Qayyum - Google Review
Super efficient - catered to all requests and changes. The team at InStyle are very friendly and very knowledgeable on the ever changing interior trends.

Georgia Willis - Google Review
As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

Katrina Hu - Google Review
Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

Mansukh Maher - Google Review
Very satisfied with the entire experience end to end, from the initial discussions around various options (handled with patience and professionalism) to the quality of the products and the excellent... read more

Marius Floca - Google Review
We had very good experience with Instyle Direct team, led by James McNeill who is efficient and effective even at a long distance, as we are not residing in the... read more

Roger Leung - Google Review
InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

Ashford Scholes - Google Review