Two high-specs show homes that directly drove unit sales.

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Two High-End Show Homes in Collaboration with Savills

Property Type:	Two high-end show homes
Location:	Wandsworth
Client:	Frasers Property X Savills
Postcode:	SW18
Services:	Bespoke Interior Design
Result Achieved:	Two high-specs show homes that directly drove unit sales.

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The Background

Frasers Property and Savills collaborated with InStyle Direct to create two high-end show homes for their premium development, Riverside Quarter. With extensive experience furnishing high-performing, high-end show homes across London, we were brought in to deliver a modern, targeted interior solution that would elevate presentation, strengthen buyer connection and drive immediate sales activity.

The Challenge

The brief required more than beautiful interiors. The show homes needed to be intentional to appeal to the target audience in line with the value of the properties within the development. They needed to embody the development’s branding and demonstrate cohesiveness while maintaining a unique identity. A contradiction that can be difficult to master if not executed smartly. The goal was to showcase potential and demonstrate how personality can be applied through considered furnishing solutions and intelligent layouts. The brief had to achieve the following:

Appeal to a specific niche of buyers
Showcase lifestyle in line with the target buyer
Instantly elevate perceived value and show true potential
Prompt, decisive action from viewers for the best return on investment
Be delivered efficiently and to a standard in line with buyer expectations

Our Approach

Our talented in-house designer, Emma and our in-house installation team worked together to deliver a solution that was as creative as it was effective. The cohesive design for both units focused on:

Warm, distinctive and contemporary palettes
Striking silhouettes and layered textures
Smart, lifestyle-led layouts and floor plans
Thoughtfully sourced accessories that added value
Suitable window dressings to enhance natural light and create a specific mood

Show Home Residence One

Show home One balances colour, texture and warmth to deliver a home that’s as tactically luxurious as it looks. Show homes are meant to be felt as well as seen, and Emma, the lead designer, deeply considered this. A teal velvet sofa, sculptural coffee tables and a statement walnut sideboard add depth to the living area. Boucle seating was chosen for the dining area, and abstract artwork for a modern home with a gallery appeal. The bedrooms offer a cohesive contrast: one features an olive statement headboard, and the other is softened with blush and taupe. The atmosphere was designed to feel both polished and relaxing, encouraging viewers to linger and connect emotionally with the space.

Show Home Residence Two

Show Home Two boasts a slightly more neutral colour scheme. A focus on soft curves, warm neutrals and sunlit textures creates a calm space complemented by sheer drapery and sculptural features that take the spotlight. The bedrooms are an extension of Emma’s direction, partnering muted greens and gorgeous taupes along with lots of layering for intrigue. The scheme itself offers quiet sophistication in line with the target buyer.

Cohesive Yet Individually Defined

Both show homes were designed with a similar design language, intentionally crafted with Emma’s signature style of refined textures and contemporary silhouettes, with an overarching modern approach. Still, each residence has its own charm, showing the scope of possibilities. One expresses a slightly more maximalist approach with colour pops, while Residence Two lets texture lead the designs. This dual approach broadens appeal, allowing different buyer types to immediately connect with the home that best matches their lifestyle.

The Outcome

The show homes were an immediate success, driving buyer interest and directly leading to unit sales within the development. Their modern styling, interesting layouts and high-end finishes made decision-making easier for viewers. Early enquiries were changed to committed purchasers. From the moment of their installation, both show homes proved valuable sales tools.

Long-Term Impact

The two furnished properties serve as crucial presentation tools within the development, strengthen buyer confidence, and support the sale of any remaining units. Their cohesive yet distinct design directions gave sales members the flexibility to target the right demographic. The show homes and their success reinforce the value of professionally furnished show homes in driving development return.

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What Our Customers Say

“I used InStyle Direct to furnish our rental apartment in London. I found them to be extremely professional and competent. The whole process ran very smoothly. I am very happy with the result and we managed to let the apartment in a very short time. All the people from Instyle that I had dealings with were very capable and worth mentioning. Thanks to James, Anna, Amit and their respective teams. I highly recommend Instyle”

–Tracy Marks, Overseas AirBnB Host

“I had a fantastic experience with the InStyle Direct team. From my consultation with Amar to the design team with Lidwina, everything was hassle-free, focused on my needs and executed in a timely fashion. I am really happy I chose to work with InStyle Direct, given my hectic schedule. Thank you very much for the excellent service, Team InStyle Direct!”

–AirBnB Host

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.”

–Real Estate Agency

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Two High-End Show Homes in Collaboration with Savills

The Background

The Challenge

Our Approach

Show Home Residence One

Show Home Residence Two

Cohesive Yet Individually Defined

The Outcome

Long-Term Impact

Similar Success Stories Nearby

Property Transformation Videos

Get In Touch

What Our Customers Say

Transformative success stories

Our Brochures

Core Brochure

Guide for Developers

Furniture Packages

Ani M Interiors

Dressed for Success