Rose Gold Package

Three Lets Secured in 1 week at White City, Berkeley Group

Property Type: Rental Apartments
Client: Portfolio Landlord
Postcode: W12
City: London
Services: Furnishing Packages, Interior Design Concept, Supplier Sourcing, Project Management
Result Achieved: Three furnished units let in one week to tenants, maximising yield and eliminating voids.
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Success Stories

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The Background

Over the years, InStyle Direct has led many furnishing and interior projects across Berkeley’s White City Living development, earning the trust of both the developer and investors. InStyle has furnished units for the developer to push sales and furnished rental units to help investors minimise void periods by generating good, fast returns.
Our newest work at White City Living is housed in Reflection Apartments, where we’ve already furnished Show homes for the developer. Our furniture packages were used to provide three units, all sitting within the ‘Reflection Collection’ of the Cascades buildings. High-quality yet affordable solutions instantly showed the potential of the new units, leading to three immediate rents secured, as discussed later in the article.

The Challenge

Our client needed to furnish three adjacent units to achieve a rapid turnaround on lettings despite marketing efforts beginning before furniture installation. With void periods directly impacting return on investment, InStyle Direct ensured that a speedy, strong interest in furnished apartments was generated when cheaper, comparable units were unfurnished.

Our Approach

Strategic Package Selection for Peak ROI

We furnished two apartments with our budget-friendly Gold package and the other with our premium Diamond package, each selected to suit its specific market value to appeal to the right clientele to secure quick rents quickly.

Seamless Coordination

We synchronised furniture delivery schedules, so that occupiers could secure their tenancy before installation was complete. This eliminated delays and accelerated decision-making.

The Outcome

  • High-Calibre Tenants: Two units were taken by staff from the Taiwanese embassy, with the third secured by a Japanese corporate client, succeeding in appealing to professional and diplomatic markets.
  • Project Management: Crucially, the move-in-ready interiors were central to generating demand and differentiating these apartments in a competitive market, leading to three apartments being instantly let.
  • Swift Lets: All three units were let within one week of furnishing, well ahead of the typical market timeline.
    Enhanced Rental Yield: By furnishing the property, the landlord earned higher rent and avoided empty periods without lowering the price

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.” — The Estate Agency that rented the units

Long-Term Impact

This success story demonstrates how our long-standing work at White City continues to decrease vacancy periods and attract top-tier tenants, in addition to the show homes we’ve created for Berkeley, the developer. Reflection Apartments has set a new benchmark for fast occupancy within White City Living, enhancing InStyle Direct’s reputation as the partner of choice for investors seeking swift, secure lets.

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    What Our Customers Say

    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

      Selwa Al-Hazzaa
    • InStyle Direct recently fully furnished and dressed one of our apartments at London Square Bermondsey. Very happy to say that just 3 days after a quick installation (made possible using... read more

      Kate McLure
    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace
    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

      Kamil Jakobczyk
    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher
    • We had an excellent experience working with the InStyle team, namely James and Nicole. We moved to a 2 bedroom home in Greenwich and wanted it professionally furnished and designed... read more

      Aayushi Madani
    • I had a wonderful experience with inStyle through James and Anna who quickly put me through what I needed for my two bedroom apartment What struck me was their timing... read more

      Marcel Liekenjie
    • Really met my expectations, good quality of the furnitures !

      Karmen Tsang
    • After the rental success of our first collection of homes at Sugar House Island furnished by Instyle Direct, we wanted to continue our partnership with them and appointed them to... read more

      Zhaleah Qayyum
    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes

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