Rose Gold Package

Three Lets Secured in 1 week at White City, Berkeley Group

Property Type: Rental Apartments
Client: Portfolio Landlord
Postcode: W12
City: London
Services: Furnishing Packages, Interior Design Concept, Supplier Sourcing, Project Management
Result Achieved: Three furnished units let in one week to tenants, maximising yield and eliminating voids.
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Success Stories

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The Background

Over the years, InStyle Direct has led many furnishing and interior projects across Berkeley’s White City Living development, earning the trust of both the developer and investors. InStyle has furnished units for the developer to push sales and furnished rental units to help investors minimise void periods by generating good, fast returns.
Our newest work at White City Living is housed in Reflection Apartments, where we’ve already furnished Show homes for the developer. Our furniture packages were used to provide three units, all sitting within the ‘Reflection Collection’ of the Cascades buildings. High-quality yet affordable solutions instantly showed the potential of the new units, leading to three immediate rents secured, as discussed later in the article.

The Challenge

Our client needed to furnish three adjacent units to achieve a rapid turnaround on lettings despite marketing efforts beginning before furniture installation. With void periods directly impacting return on investment, InStyle Direct ensured that a speedy, strong interest in furnished apartments was generated when cheaper, comparable units were unfurnished.

Our Approach

Strategic Package Selection for Peak ROI

We furnished two apartments with our budget-friendly Gold package and the other with our premium Diamond package, each selected to suit its specific market value to appeal to the right clientele to secure quick rents quickly.

Seamless Coordination

We synchronised furniture delivery schedules, so that occupiers could secure their tenancy before installation was complete. This eliminated delays and accelerated decision-making.

The Outcome

  • High-Calibre Tenants: Two units were taken by staff from the Taiwanese embassy, with the third secured by a Japanese corporate client, succeeding in appealing to professional and diplomatic markets.
  • Project Management: Crucially, the move-in-ready interiors were central to generating demand and differentiating these apartments in a competitive market, leading to three apartments being instantly let.
  • Swift Lets: All three units were let within one week of furnishing, well ahead of the typical market timeline.
    Enhanced Rental Yield: By furnishing the property, the landlord earned higher rent and avoided empty periods without lowering the price

“If a swift let is desired, the furniture package from InStyle Direct is the way to go.” — The Estate Agency that rented the units

Long-Term Impact

This success story demonstrates how our long-standing work at White City continues to decrease vacancy periods and attract top-tier tenants, in addition to the show homes we’ve created for Berkeley, the developer. Reflection Apartments has set a new benchmark for fast occupancy within White City Living, enhancing InStyle Direct’s reputation as the partner of choice for investors seeking swift, secure lets.

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    What Our Customers Say

    • It was a pleasure to work with Emma and James on our first holiday let (Bowen House in Hythe) . We knew the apartment had so much potential and as... read more

      chris stace
    • Instyle have been an absolutely incredible find. We originally talked to James as we were looking to furnish our new London apartment while being across the pond in the US.... read more

      James Kober
    • InStyle Direct created my new home with great design and furniture. It has been an impressive experience, from the service to the final result. In style will still be my... read more

      DI MAO
    • I would definitely recommend the company and also use them again at my next purchase of apartment. I got the best service and advice from James and Maggie. Very pleased.... read more

      Rasik Mulji
    • I chose InStyle to help me furnish my new home, high up in a new build in Canary Wharf. The service was excellent from start to finish. James... read more

      Karen Ross
    • Fantastic service from start to finish. James called me to book initial appointment for his guys to measure. Guy polite who came round. James called again to book appointment and... read more

      Andrew Templeton
    • Am really impressed and thankful for your great service toward the furnishing of our apartment...... instyle direct is by far the best with its great quality products and brilliant... read more

      Cosmecto
    • Brilliant service by their team of James and Maggie from start to finish, The apartment (ROYAL WHARF) fit out was planned and tastefully furnished and decorated from scratch, and apart... read more

      Mansukh Maher
    • As an overseas home buyer, it is not easy to manage furniture installation remotely without a let agent. James and Alex are super efficient. They help me liaise with my... read more

      Katrina Hu
    • The team at InStyle have been great to work with. They stylishly dressed a studio apartment for us at The Green Quarter which was subsequently snapped up by a... read more

      Fionn Nixon

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