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  3. Stratford New

{area} E15 and E20, is one of East London's most sought-after rental and investment markets, with an average rental yield of 5.8%. Large-scale regeneration projects, Olympic legacy infrastructure, and strong transport links attract a young, professional, and internationally diverse tenant base that sustains consistent demand across both postcodes.

Furnishing Stratford properties helps landlords achieve stronger yields. Furnished apartments can achieve up to 20% higher rents and let significantly faster with reduced void periods. InStyle Direct has delivered furnishing solutions across Stratford for over two decades, including 450 BTR units at Sugar House Island for Vastint.

Sugar House Island

Sugar House Island

E15
Stratford Mill Phase 2

Stratford Mill Phase 2

E15

Eastwick and Sweetwater

Eastwick and Sweetwater

E20
TwelveTrees Park

TwelveTrees Park

E16
Legacy Wharf

Legacy Wharf

E15
Carpenters Estate

Carpenters Estate

E15

Why Furnishing Is Key for Stratford Properties

Strong Rental Demand

Strong Rental Demand

Active Regeneration

Active Regeneration

Premium Tenant Profile

Premium Tenant Profile

Capital Growth

Capital Growth

Transport Connectivity

Transport Connectivity

Furnishing Multiplier

Furnishing Multiplier

Our Completed Furnishing Projects

Modern living room with neutral sofa, armchair, abstract green rug, and minimalist decor in a contemporary apartment

Empty to Outstanding: Furnishing That Assisted Sales at New Avenue
Professional interior design transformation of a London living room featuring modern furniture.

Holiday Home Turned Into High-Performing Rental: Designing for Long-Term Flexibility
Professional interior design transformation of a London living room featuring modern furniture.

Maximising Space and Style: How We Enhanced Aspen Show Homes to Boost Sales
Modern living room transformation in London by InStyle Direct featuring bespoke furnishing packages.

A Show Home Designed To Inspire a Fresh Perspective on Contemporary Living
Investor-ready London bedroom with a premium furniture package designed to attract high-quality tenants quickly.

Redefining BTR Student Housing in Birmingham: 0 Recalls, Repairs, or Replacements Since 2016
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Best Places to Visit in Stratford

Whether you are new to Royal Docks or wish to continue exploring its charm, here are a few hotspots worth exploring:

Frequently Asked Questions

Furnishing costs start from approximately £3,395 for a studio and scale with unit size and finish level. Everything is purchased outright; no hire fees, no hidden costs, and nothing that compounds against your yield. Packages run across multiple tiers, from solid rental specification through to high-spec schemes suited to E20 addresses and Stratford's landmark buildings.

Our standard lead time is 24–48 hours from delivery confirmation, subject to stock availability. For large BTR schemes in Stratford, we operate a phase-drop model coordinated around the developer's handover schedule. Single units for private landlords in E15 and E20 are typically turned around within 48 hours.

Yes, all furniture is purchased outright by the client. There is no hire arrangement, no ongoing rental cost, and no contract period. Everything installed in your Stratford property belongs to you from day one. This is the model we operate across all services, from single-unit investor packages to large BTR schemes.

Does furnishing a Stratford property increase rental yield?

Yes. A significant proportion of Instyle Direct’s Stratford clients are overseas landlords and investors managing UK properties from Hong Kong, the UAE, Southeast Asia, and beyond. Our dedicated China Desk supports Mandarin-speaking clients throughout the process. Our process is fully remote, with structured communication, documented approvals, photography on completion, and on-the-ground quality assurance. No site visit is required at any stage.

Yes. We furnish short-let and Airbnb properties across E15 and E20. All items are purchased outright; no hire arrangement. Stratford's short-let market is supported by consistent demand from visitors, and our packages are made to suit those. They are also specified for durability, fast turnaround, and strong listing photography.

Staging furniture is purchased outright by InStyle Direct and installed for the marketing or sales period at no upfront cost to the developer. Once the development sells or the staging period ends, we relocate the furniture to another project free of charge. If developers want, they can purchase the staging items directly. This service is active across Stratford's new-build pipeline including Sugar House Island and Legacy Wharf.

InStyle Direct furnishes the full range of Stratford property types: new one, two, and three-bed apartments, BTR units across large recreation schemes, high-floor apartments in landmark buildings, short-let and Airbnb properties, developer show homes and staging units, and private family homes in E15's established residential streets. We do not limit our service to a single property type or tenure.

Our Brochures

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Core Brochure

Core Brochure

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Guide for Developers

Guide for Developers

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Furniture Packages

Furniture Packages

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Ani M Interiors

Ani M Interiors

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Dressed for Success

Dressed for Success

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