In London’s highly competitive property market, show homes are a critical marketing tool that helps buyers visualise the space, exhibit the development’s quality, and build an emotional anchor for them.
This case study of a show home in Canary Wharf highlights how strategic furnishings and presentations of show homes shift sales outcomes.
Who Reached Out & What Was The Goal of the Project?
As their trusted design partner, developer Far East Consortium Management Ltd reached out to us to furnish another show home at their Aspen development, a prominent development in Canary Wharf. The goal was to design a space that stands out in a competitive market, enabling buyers to visualise their lifestyles and supporting sales.
What Were Some of The Challenges?
As a newly built one-bed show home, the property offered many design opportunities but needed to demonstrate how the space could be used. The challenge was to realise the property’s full potential by utilising its layout, with thoughtful furnishings and strategic design solutions to bring out its best features.
Why Was Strategic Design Particularly Important For This Show Home?
Single-bed apartments with unique layouts, like this particular show home, perform best when strategic design and mindful furnishings are combined, presenting the property’s standout qualities and helping potential buyers get hooked the moment they step in. The design needed to highlight the property’s advantages and help visitors envision themselves living in the space.
What Was The Developer Looking For?
More than just welcoming interiors, the developers needed a sales tool that performed. The design needed to be a balance of warmth and personality while resonating with a wide audience and showing the potential to investors.
What Was InStyle Direct’s Approach?
We aimed to create a modern space with subtle hints of luxury. A soft, neutral colour palette worked as the base, creating an open & brighter atmosphere, with pops of colour, textures, and statement pieces enhancing the contemporary comfort appeal.
How Was The Layout Challenge Resolved & How Was It Staged?
The layout was carefully organised into entertainment, work area, kitchen, and dining nook, unified by a cohesive design that brought balance and a seamless finish.
We placed a soft neutral sofa paired with textured cushions in warm tones of peach, beige, and muted blue in the living area, accompanied by a sleek black coffee table and geometric artwork, which added structure and modernity.
Making smart use of the layout, we placed a functional workstation just behind the sofa, keeping it in the same cohesive colour tones. For the dining nook, earthy-toned tableware with golden accents elevated everyday elegance.
How We Style the Bedroom?
The bedroom was designed as a calm and welcoming retreat. A taupe upholstered headboard set the foundation, framed by bedside tables topped with warm amber lamps. Rust, black, and soft velvet cushions enhanced the visual depth, while textured throws added to the feeling of comfort.
How Did Window Treatment Help?
In the living sheer window dressing softens the natural lighting, while in the bedroom, full-length fabric curtains allow privacy and a framed view of the city – this combination adds sophistication while maintaining warmth.
What Results Did the Show Home Achieve?
The show home led to multiple sales, including the show home itself, which reflects the impact the furnishing solutions had on marketing and sales efforts.
What Impressed the Client About InStyle Direct’s Service?
Quick turnaround, a straightforward process, and the flexibility of our packages impressed the client and made it easily replicable for other units while offering customisable elements for individuality.
How Can Developers Achieve the Same Success?
This case study illustrates how buyers are drawn to spaces that convey a narrative, thereby benefiting investors. Professional furnishing highlights the remarkable features of each unit, using visually appealing, cohesive design elements that ensure quick turnaround.
Speak to our expert team to see how our show home furnishing solutions and expert designers transform your show home into an effective marketing tool that drives sales.
