Short-term holiday homes like Airbnbs are becoming more popular in the UK, as investors report higher income with potential earnings 30%-50% higher than those from long-term rentals. Among regions with the best performance, London continues to dominate with a 65% occupancy rate and an average daily rate (ADR) of £231.
However, given the encouraging stats, it is all the more important that Airbnb hosts work to create unique experiences as competition increases and guests become pickier. While thoughtful furnishings and interior design can increase revenue by up to 50%, when done correctly with the right expert, the entire setup can be more cost-effective than one might imagine.
Picking the Right Theme
Certain design themes, such as biophilic, Scandinavian, and modern farmhouse, offer timeless elegance that appeals to a broad range of guests. Many hosts also look to leverage the surroundings of their properties, especially if it is a scenic seaside, riverfront or village location that exudes charm and character.
Among the many proven furnishing tips for London holiday lets, a private client chose our Gold Furniture Pack for a three-bed seaside penthouse in Kent. The outcome was pleasing to the client, as the property was rented out within just a week of furnishing.
Distinguishing Between the Must-Haves and Nice-to-Haves
The difference between a good and an exceptional stay is in the details that go into creating an experience. While the basics are a necessity, like a safety-compliant home with smoke detectors, proper beds and mattresses, dining sets, kitchenware and toiletries, there is always scope to go a little beyond. Adding attractive throw cushions, board games, and artwork, or a set of wineglasses, bath robes, and some outdoor seating with a barbeque set up, are what make a big difference.
When a private host chose our services to transform a one-bed apartment on Campden Street, we ensured the results were worth every penny. The client opted for our Diamond Furniture Pack, along with custom window dressings, to enhance the home’s space and appeal while making a good return on investment.
Designs That Make It to the Photo Album
Airbnbs that feature in the top 10% offer more than comfort and functionality. They craft a visual story that makes it to Instagram Reels, driving more traffic through clicks and reshares. While neutral shades of grey, beige and taupe have a broader appeal, layering them with bolder accents like royal blue, ruby red and emerald green can create differentiation. It’s also important to customise the interiors to your target guests. For example, sleek desks and wall-mounted shelves are ideal for professionals, while playful, child-friendly themes suit young families. Hiring an interior design company can be a good way to help you understand who your target market is and how to design accordingly.
Durable and Easy To Maintain Furniture
Spills and stains are common issues for most Airbnb owners renting to vacationing guests. While such situations may not be in your control, partnering with an expert to get stain-resistant and easy-to-clean performance fabrics like polyester blends and microfibres can help protect furniture from costly damage. Scratch-resistant surfaces and matte finishes can also help to hide wear and tear.
Why Choose InStyle Direct for Your Airbnb?
At InStyle Direct, we specialise in consolidated Airbnb furniture packages that add character and give your property a homely feel, helping you receive positive reviews and lots of bookings. The pace at which we work and our service efficiency are also valued by clients, as we have helped hundreds of overseas Airbnb and holiday home owners.
Part of our service is recommending the right tier of furniture package that suits your unique goal and budget. Our one-stop furnishing service is always noted by clients, especially landlords who need this level of efficiency and care to make a good return. If you have an Airbnb or holiday home in London you would like to furnish, contact us for a quick quote.
