For homeowners moving into a new-build property, the excitement of owning a contemporary space can quickly turn into the challenge of making it feel like home. A young professional couple in Battersea faced exactly this situation with their two-bedroom apartment on Prince of Wales Drive, as they craved to add warmth and personality that would fit the modern architecture and their urban lifestyle.
Why Do New Builds Need Personalised Interior Design?
New-build properties often feature clean lines and contemporary finishes, but they can feel sterile and impersonal straight from the developer. For homeowners looking to create a space that reflects their taste and lifestyle, the challenge lies in adding character while maintaining a timeless aesthetic. The couple wanted bright, modern interiors with a neutral palette, but more importantly, they needed a home with soul to match their energy, which would keep the urban identity.
Coordinating bespoke installations, selecting cohesive furnishings, and ensuring every design element works harmoniously requires expertise and vision. For busy professionals, managing multiple suppliers, design decisions, and installation schedules would be overwhelming and time-consuming.
What Interior Design Solution Transformed the Space?
InStyle Designer Severina developed a thoughtful, comprehensive design plan that would add visual depth and warmth through its bespoke architectural features. The foundation of the transformation included custom wall panelling and fitted mirrors that reflected natural light throughout the apartment, instantly adding character and spaciousness to the new-build shell.
A soft sectional sofa with carefully chosen accent cushions, accompanied by an elegant coffee table and a textured rug, brought cosiness and warmth to the living space. The adjacent dining space featured complementary colours and fabrics, highlighted by a stunning pearl-shaped pendant light that created the perfect ambience for both dining and entertaining.
Window treatments played a crucial role in the design to maintain an airy feel while preserving privacy across the property.
What Outcome Was Achieved for the Homeowners?
The transformation was completed seamlessly, turning the contemporary shell into a sophisticated, modern home that perfectly embodies their urban lifestyle. The neutral colour palette, cohesive design elements, and bespoke installations created a space that feels both timeless and deeply personal.
The homeowners’ feedback captured their experience perfectly, with a 10/10 rating and describing the process as “amazing”. The couple now enjoy a bright, welcoming home that balances contemporary style with the warmth and soul they envisioned.
Why Does This Approach Work?
Homeowners aren’t just looking for furniture, they seek a design partner who can help them create space they can call home. InStyle combines thoughtful interiors, durable furnishings with quality installations, and clear project management to put homeowners at ease during the transformation process.
In this Battersea property, every choice was made with longevity in mind. The colour palette, materials, and tailored details come together to show how a contemporary, new build can feel warmer, more intentional, and beautifully finished with the right design direction.
Whether it’s a private residence, a show home, or a letting property, personalised designs, quality craftsmanship, and reliable project management consistently deliver results and help properties stand out in the market.
Learn about the complete transformation of this Battersea apartment. Read the complete success story.
