Transforming Three Units in White City Living That Secured Quick Lets

Spacious living area in London flat showing before and after furnishing impact

White City Living is a landmark Berkeley development known for its modern architecture and vibrant community. It has been a long-standing project for InStyle Direct, where we’ve furnished show homes for the developer and investor units alike.

One of our most recent works at the Reflection Apartments continued this success, with high-quality, cost-effective furniture packages helping three new units secure tenants almost immediately.

Bright London living room after furnishing with cushions and indoor plants

The portfolio landlord, our client, needed to furnish three adjacent units to achieve a rapid turnaround on lettings, despite marketing efforts beginning before furniture installation. Our furnishing efforts helped reduce void periods, drew stronger tenant interest, and supported quicker occupancy compared to unfurnished units.

Furnished kitchen and dining space in London apartment ready for tenants

Strategic Package Selection for Each Flat

Two of the flats were furnished with our budget-friendly Gold package, which includes high-quality furniture and accessories that transform a space into a fully marketable rental property, while the other was furnished with our premium Diamond package, which is a comprehensive high-end interior design solution that provides premium aesthetics and a touch of exclusivity to any property. Each package was chosen based on its market value and the type of people who would be interested in renting it quickly.

Modern bedroom with patterned cushions and artwork creating rental appeal

Seamless Coordination To Support Easy Move-In

The team seamlessly coordinated all furniture delivery and installation schedules to ensure that tenants could move in on time without any delays, allowing them to secure their homes as soon as the installation was complete. Our proactive approach eliminated delays, giving the client the confidence to proceed without hesitation.

Contemporary living area with wall art and decor showing after furnishing results

The Result: Swift Lets to High-Calibre Tenants

The strategically packaged help made the interiors ready for move-in, which sparked interest in the units right away. All three units were secured by high-calibre clients within a week, seeking fast occupancy with professional appeal – two apartments were taken by staff from the Taiwanese embassy and the third was occupied by a Japanese corporate client. By furnishing the property, the landlord earned higher rent and avoided empty periods without lowering the price.

Elegant London bedroom after full furnishing showing soft tones and cozy styling

Conclusion: Long-Term Impact and Setting a Benchmark for Quick Lets

This project required a quick turnaround, and it demonstrates how our long-standing work at White City continues to minimise void periods and attract premium tenants. Reflection Apartments proved how well-designed, well-managed interiors can drive quick occupancy. The project helped build on InStyle Direct’s reputation as the go-to furnishing partner for investors who value both speed and quality.

For more information on this project, please visit our success story

Contact our team and learn how our comprehensive furnishing solutions help your empty units secure quick lets and maximised ROI.

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Associate Director

Author: James Mcneill

As an Associate Director with InStyle Direct, I've been with the company for the last 15 years, during which I have had the privilege of working with numerous property developers, letting agents, and private clients. Helping clients achieve the best results for their properties is what drives me. I find it very rewarding when clients get back to us saying how our furniture packs or bespoke design and refurbishment services have helped them get the desired result. Another essential part of my job, and something that I particularly enjoy, is collaborating with talented designers, artists and suppliers worldwide. These collaborations introduce me to fresh design ideas and new styles that I can suggest to clients who are always looking for unique themes that make their properties stand out. As a property furnishing expert, I understand what clients are generally looking for, and that's why I invite them for meetings at our design showrooms in Nine Elms, Chelsea and Hammersmith. This way, clients get an opportunity to view our latest designs and furniture collections, and I can directly propose solutions that best suit their vision. Apart from closing deals and furnishing homes for clients, I have a keen interest in sports and have won a few snooker and pool tournaments. Tennis, golf and swimming are a few other interests that keep me active when I'm not busy discussing design plans and project timelines. Now that you know a little about me and what I do, I would like to use this opportunity to share success stories that I've been a part of and industry insights that I've picked over my decades of experience in the furnishing and design industry.

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