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Furniture Packages for
The Bellamy Apartments

InStyle Direct offers furniture packages for buyers and landlords at The Bellamy, Mount Anvil's 31-storey development in the Isle of Dogs/Canary Wharf area of East London, E14. Our Investor, Gold, Diamond, and Tailored packages are available for studio, one, and two-bedroom apartments, delivered and installed to coincide with your 2027 handover date. Move-in ready from day one.

Isle of Dogs/Canary Wharf, East London, E14
Studio–2 Bed
Mount Anvil Development
24–48hr
Delivery & Installation for
Furniture Packages (Subject to Stock)
85%
Tenants Secured Within
a Week
20+
Years of Furnishing
London Developments
<1%
Returns in Year One
75%
Overseas Clients

Furnishing The Bellamy: Why Buyers and Investors Choose InStyle Direct

The Bellamy is a 31-storey tower by Mount Anvil in partnership with One Housing Group (part of Riverside), delivering studio to two-bedroom apartments in the Isle of Dogs/Canary Wharf area of East London (Zone 2), with completion scheduled for early 2027.

Its interiors draw on the area's maritime heritage: rounded mirrors and basins evoke the Thames, while fluted kitchen fittings and balconies reference the Victorian chimneys that shaped the Isle of Dogs. Every apartment has a private balcony, along with top-tier amenities that rival those in Zone 1. Canary Wharf station is within walking distance, providing direct access to four transport lines.

As an approved furnishing partner for Mount Anvil, with an established track record across Chelsea Botanica, One Clapham, Verdean, and Queens Cross, InStyle offers four The Bellamy furniture packages: Investor, Gold, Diamond, and Tailored, with 3D pre-renders available for Gold and Diamond.

We also offer Bespoke Interior Design, made-to-measure window dressings, show home furnishing, and a fully remote service for overseas buyers, giving you everything needed for a move-in-ready home.

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Apartments We've Furnished in E14 and Around

Every furniture package is tailored to the apartment type and investment goal — from compact 1-beds to spacious 3-bed family apartments.

1 BED · DIAMOND · SOUTH QUAY PLAZA

South Quay Plaza, Canary Wharf, E14

Berkeley commissioned an Upgraded Diamond show home at Harcourt Gardens, South Quay Plaza. A neutral, ethically sourced scheme resonated immediately with buyers. The unit went under exchange, accelerating Berkeley's sales programme ahead of schedule.

1 Bed Diamond Package Show Home Berkeley Group E14 Quick Sale Canary Wharf
3 BED · TAILORED DIAMOND · WEST END GATE

West End Gate, E14

Berkeley needed a 3-bed show home delivered on a fixed timeline. A Tailored Diamond package with paprika accents and bespoke headboards sold the lifestyle. Unit received an immediate offer and was sold within four weeks, purchased by an overseas buyer.

3 Bed Tailored Package Show Home Berkeley Group Sold in 4 Weeks Overseas Buyer E14
STUDIO & 2 BED · UPGRADED DIAMOND · ASPEN RESIDENCES

Aspen Residences, Canary Wharf, E14

InStyle Direct's fifth project with Far East Consortium. Two show homes dressed simultaneously, each with a distinct identity complementing the rose gold kitchen finishes. The designs led directly to many further projects with the developer.

Studio 2 Bed Upgraded Diamond Package Show Home Far East Consortium E14 Repeat Client
2 BED · TAILORED DIAMOND · SEACON TOWER

Seacon Tower, Isle of Dogs, E14

An overseas couple needed their E14 apartment reconfigured and fully furnished without visiting the UK. InStyle removed a dividing wall, relaid flooring, and delivered a Scandinavian-inspired Tailored Diamond scheme, move-in ready from day one.

2 Bed Tailored Package Renovation Overseas Client E14 Homeowner
4 UNITS · GOLD · ROYAL EDEN DOCKS

Royal Eden Docks, E16

Four overseas landlords introduced via Knight Frank Hong Kong needed adjacent apartments furnished without duplicating the scheme. Distinct palettes and accessories gave each Gold-package unit its own identity. All units were let within four days.

Multi-Unit Gold Package BTL Overseas Investor Mount Anvil E16 Let in 4 Days
3 BED MAISONETTE · TAILORED · GALLIONS PLACE

Gallions Place, Royal Albert Wharf, E16

CBRE instructed InStyle to dress a maisonette show home with builders still on site. A Tailored package with bold green accents and staircase artwork created strong buyer appeal, with almost all units in the development selling immediately after completion.

3 Bed Maisonette Tailored Package Show Home CBRE E16 Immediate Sales

Furnishing Solutions for The Bellamy & Other Mount Anvil Developments

Investor Package

Our entry-level rental furnishing package. Durable, stylish, and built for quick lettings. Available in 3 colourways.

From £3,395 + VAT

Gold Package

Premium quality at a competitive price. Rose Gold, White Gold and Yellow Gold themes. Ideal for mid-market rental and owner-occupation.

From £5,495 + VAT

Diamond Package

Our finest standard furniture range: hand-selected pieces, luxury soft furnishings, and bespoke artwork. For premium lets and homeowners.

From £7,995 + VAT

Bespoke Design

Fully custom interior design service. Our designers work to your brief. Space planning, sourcing, and specification, end to end.

Price on Enquiry

Show Homes

Staging for developer show flats. We create aspirational interiors that sell the lifestyle and accelerate off-plan sales.

Price on Enquiry

Window Dressing

The Bellamy apartments have private balconies with skyline views. Made-to-measure curtains & blinds specified to suit each unit's aspect & glazing.

From £895 + VAT

BTR Solutions

Multi-unit furnishing programmes for build-to-rent operators. Coordinated delivery across multiple apartments simultaneously.

Volume Pricing

Homeowner Pack

Fully bespoke, design-led furnishing for owner-occupiers who want a truly personal interior and not a package off-the-shelf.

From £8,500 + VAT

From Consultation to Move-In-Ready in 5 Steps

Initial Consultation

Initial Consultation

We learn your buyer profile, property type, budget, and timeframe, as well as whether you are managing from the UK or overseas.

Tailored Recommendation

Tailored Recommendation

A senior designer builds a proposal around your brief, whether that is a furniture package, interior scheme, refurbishment, or window dressing.

Design and Planning

Design and Planning

Once you approve, we take ownership and handle layout, product selection, and installation. Overseas clients get the same level of coordination with clear communication.

Delivery, Installation, and Replenishment

Delivery, Installation, and Replenishment

Our team delivers, assembles, and installs the pieces with minimal disruption. Key item replenishment is always on hand to ensure the property is market-ready.

Market-Ready Completion

Market-Ready Completion

The property is prepared for letting, sale, or move-in. Agent support is available at all times and photography or video can be arranged on request.

The Bellamy: Key Facts for Buyers and Investors

Studio – 2 Bed
202 premium apartments across 31 storeys
E14
Canary Wharf/Isle of Dogs, East London, Zone 2
Early 2027
Scheduled for completion
8 min
Walk to Canary Wharf station
23 min
Distance To London City Airport
Excellent Transport Links
Elizabeth Line, Jubilee Line, DLR & Thames Clippers
A1 Amenities
24-hr concierge, Peloton Hub, podium garden, working lounge, screening room & dining room
300+
Shops, bars & restaurants on the doorstep
Cultural Hub
Postcode offers exhibitions, festivals & events year-round
Top Universities
Within easy reach of London's leading institutions
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Things to Do Near The Bellamy, Canary Wharf E14

London's most connected waterside postcode, with world-class dining, cultural events, and fast transport in every direction.

Millwall Park & the Isle of Dogs Waterfront
OUTDOORS

Millwall Park & the Isle of Dogs Waterfront

Millwall Park runs through the Isle of Dogs, offering open green space, sports facilities & a community hub just minutes from The Bellamy. The waterfront provides a scenic route for walking, with views towards Greenwich. Read More

Greenwich Park & Mudchute City Farm
OUTDOORS

Greenwich Park & Mudchute City Farm

Greenwich Park is easily accessible by DLR. Mudchute City Farm, one of the largest urban farms in Europe, is within walking distance on the Isle of Dogs, offering a genuine green escape amid the towers. Read More

Canary Wharf Retail & Crossrail Place
SHOPPING

Canary Wharf Retail & Crossrail Place

Canary Wharf's shopping offer, across Cabot Place, Canada Place and Crossrail Place, is close by. Around 300 shops, restaurants and services cover everything from daily essentials to premium retail. Read More

Canary Wharf Restaurants & Wood Wharf
DINING

Canary Wharf Restaurants & Wood Wharf

The waterfront dining scene around Canary Wharf and Wood Wharf has expanded significantly, with a mix of independent restaurants, waterside bars and established names along the dock edges. Read More

Museum of London Docklands & The O2
CULTURE

Museum of London Docklands & The O2

The Museum of London Docklands tells the story of the area's industrial past. The O2 at North Greenwich is three stops on the Jubilee line and is one of London's premier entertainment and concert venues. Read More

Elizabeth Line, Jubilee, DLR & Thames Clippers
TRANSPORT

Elizabeth Line, Jubilee, DLR & Thames Clippers

Elizabeth line connects to West End and Heathrow; Jubilee line reaches the City and South London; DLR connects to Bank and London City Airport; Thames Clippers provides a scenic commute to Westminster, Waterloo, and beyond. Read More

Trusted by London's Leading Developers

InStyle Direct is the furnishing partner of choice for major regeneration and new build schemes across the capital.

Regal
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bellway
a2 dominion

InStyle's Full Service Range

Beyond furniture packs, our home-upgrade services help enhance your property’s value, reduce void periods, and create a home that genuinely stands out in the competitive real estate market.

Explore All Add-Ons

Professional Staging

Prepare properties for sale or letting with photography-ready staging designed to improve buyer perception and get desired yields.

From £1,200

Refurbishment

Refresh an existing property with targeted improvements: painting, kitchen, and bathroom enhancements; everything managed in-house.

From £5,000

Renovation & Restoration

Transform dated interiors into market-ready spaces. Our specialist oversees everything for smooth delivery.

From £5,000

Airbnb Packages

Short-let optimised furnishing with durable materials and guest-ready finishing. Properties are set up for high turnover & immediate use.

From £4,995

Frequently Asked Questions

Everything you need to know about furniture packages for The Bellamy Apartments.

Ask Us Anything

Frequently Asked Questions

InStyle Direct's furniture packages for The Bellamy start from £3,395 + VAT for the Investor Package, £5,495 for Gold, and £7,995 for Diamond. Tailored and Homeowner packages are priced individually on brief. The right tier depends on your apartment type, intended use, and target rental profile, all of which we work through when you request a quote.

No. Apartments at The Bellamy are delivered unfurnished at handover. InStyle Direct supplies and installs furniture packages separately, starting from the point of key collection. We time delivery to your confirmed completion date so there is no gap between collecting your keys and having a fully furnished, move-in-ready home.

Yes. We work to your confirmed handover date and schedule installation accordingly. With phase completion scheduled for early 2027, early engagement allows us to plan layouts, approve renders, and coordinate delivery precisely, particularly for overseas buyers who cannot be present on-site.

Most apartments at The Bellamy can be fully furnished within 24 to 48 hours of confirmation (based on stock availability). Our in-house team handles delivery, assembly, and dressing in coordinated visits with minimal disruption. All furniture is purchased outright and installed to a layout you have already approved. Once complete, you receive a full photographic report confirming every item in place.

Yes. We provide a fully remote furnishing service for international buyers. Our team manages everything from online design sign-off to installation, snagging checks, and photographic handover reports, without the client needing to be present in the UK. Approximately 75% of our clients are based overseas, and The Bellamy's Canary Wharf address and four-line transport connectivity make it a consistent draw for overseas clients.

Canary Wharf and the wider E14 postcode have seen strong rental demand growth, driven by City and financial sector employees, young professionals, and international renters drawn by the Elizabeth line and waterside setting. According to Benhams, Canary Wharf recorded the second-highest average rental yield across London at 5.9% in 2025, with well-furnished studio and one-bedroom apartments consistently achieving faster lets and lower void periods; this places The Bellamy at the upper end of the local rental market.

Yes. Gold and Diamond packages include pre-installation 3D renders so you can review and adjust the layout for your specific apartment and floor level before anything is ordered. For full design control, our Homeowner and Tailored packages allow you to specify any brand, material, or configuration; we source, manage, and install everything to your brief.

Our InStyle Direct packages cover everything needed to make your home move-in ready: furniture, soft furnishings, and accessories, all installed by our in-house team. Investor tier delivers a durable, tenant-ready finish built for quick lettings and minimal void periods. Gold delivers a refined, photography-ready finish with pre-visualisation. Diamond goes further with premium specifications, hand-selected pieces, and bespoke artwork: a natural complement to The Bellamy's Thames-inspired interior design. All items are purchased outright from day one.

Yes. InStyle Direct furnishes show apartments and staging units for Mount Anvil and other leading developers across London. Show home packages start from £3,395 + VAT, purchased outright. Once the unit sells or the marketing period ends, we can relocate staging furniture to another apartment at minimal costs. Please connect to discuss.

We have worked with Mount Anvil across their London portfolio, including at One Clapham Junction in SW11, and bring that established relationship to The Bellamy. We have also furnished high-spec E14 and Canary Wharf developments, including Heron Wharf in Poplar. Our sub-1% first-year returns rate and 85%+ of furnished apartments let within a week reflect a consistent track record across exactly the buyer profile The Bellamy attracts, i.e., investor-led, internationally focused, yield-driven.

Ready to Furnish Your Bellamy Apartments?

Get a free quote from InStyle Direct. We'll have your apartment move-in ready, timed perfectly to your Bellamy Apartments, London, handover.

Request a Free Quote Today