London’s property market is highly competitive, with over 36,000 new homes delivered on average each year. However, despite increasing buyer demand, developers are still competing for high-value customers, which makes it necessary to present compelling show homes.
At InStyle Direct, we have worked with renowned developers like Berkeley, Concord London, Lodha, Canary Wharf Group, London Square, Regal Homes, Taylor Wimpey and many others to bring newly built units to life and drive sales. By putting together elegantly furnished show homes, we highlight a property’s full potential to prospective buyers, helping developers sell faster and at premium prices.
While it can be difficult for buyers to visualise empty spaces, a furnished show home is a realistic experience of a desirable living environment.
Off-plan sales are crucial for revenue generation and managing cash flow, and well-styled homes in the UK sell 50% faster than unfurnished ones.
Furnishing homes independently is more expensive and time-consuming for many buyers. Therefore, a well-staged home meets an essential buyer need and helps developers justify higher pricing and reduce negotiations.
In London's highly competitive property market, Show Homes can make developers stand out by reflecting their premium brand image and the experience they aim to deliver via their finished units.
By helping prospective buyers visualise living in a stunning home, professionally furnished properties increase buyer engagement and shorten decision-making times.
Core Brochure
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Guide for Developers
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Furniture Packages
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Ani M Interiors
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Dressed for Success
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