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Show Apartments

Sell Off-Plan and Completed Units Faster With Stunning Show Homes

London’s property market is highly competitive, with over 36,000 new homes delivered on average each year. However, despite increasing buyer demand, developers are still competing for high-value customers, which makes it necessary to present compelling show homes.

At InStyle Direct, we have worked with renowned developers like Berkeley, Concord London, Lodha, Canary Wharf Group, London Square, Regal Homes, Taylor Wimpey and many others to bring newly built units to life and drive sales. By putting together elegantly furnished show homes, we highlight a property’s full potential to prospective buyers, helping developers sell faster and at premium prices.

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Why Do Show Homes Matter?

Boost buyer confidence

Boost Buyer Confidence

While it can be difficult for buyers to visualise empty spaces, a furnished show home is a realistic experience of a desirable living environment.

Sell off-plan and faster

Sell Off-Plan and Faster

Off-plan sales are crucial for revenue generation and managing cash flow, and well-styled homes in the UK sell 50% faster than unfurnished ones.

Increase property value

Increase Property Value

Furnishing homes independently is more expensive and time-consuming for many buyers. Therefore, a well-staged home meets an essential buyer need and helps developers justify higher pricing and reduce negotiations.

Stand out in a competitive market

Stand Out in a Competitive Market

In London's highly competitive property market, Show Homes can make developers stand out by reflecting their premium brand image and the experience they aim to deliver via their finished units.

Convert viewings into sales

Convert Viewings Into Sales

By helping prospective buyers visualise living in a stunning home, professionally furnished properties increase buyer engagement and shorten decision-making times.

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How InStyle Direct Helps Developers Sell Faster

Interior styling for maximum appeal

Buying a home can be an aspirational decision for many, and our expert designers can put together high-end show homes to reflect your target market's preferences.

Bespoke show home furniture packages

Whether it is about incorporating the right colour combinations or design style, our high-quality furniture is hand-picked to weave in the brand narrative of your development.

Seamless delivery and installation

Our end-to-end services include everything from consultation to sourcing, delivering and installing the furniture on time without any hassle for developers.
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Our Process: From Empty Units to High-Value Show Homes

  1. Step 1
  2. Step 2
  3. Step 3
  4. Step 4

Consultation and Design Strategy

  • This is the first step wherein our project managers and designers understand your brand guidelines, architectural strengths and target audience.
  • Based on these touchpoints, our designers create a comprehensive styling plan to maximise buyer interest.

Furniture and Decor Selection

  • Right from the primary furniture units like the sofa, bed, and wardrobes to artwork and accessories, the entire inventory is curated and tailored to the unit's space and layout.
  • Developers can choose from modern, contemporary, luxury, or family-friendly interiors based on the target audience and brand preferences.

Professional Installation and Styling

  • This includes a complete setup, including furniture, soft furnishings, artwork, and accessories delivered on time by our in-house fleet without any third-party dependency.
  • We also ensure all the final touches, like stylish window dressings and custom showpieces, are added to complete the look and provide a market-ready show home.

Marketing-ready Presentation

  • Once furnished to completion, we also help with professional photography and video tours to market the properties at their best.
  • The developer can use our photos and videos to optimise both physical viewings and virtual tours to help achieve quick sales.
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FAQs

Explore Our Show Home Furnishing Projects for Leading Developers

Holiday Home Turned Into High-Performing Rental: Designing for Long-Term Flexibility

Holiday Home Turned Into High-Performing Rental: Designing for Long-Term Flexibility
A Show Home Designed To Inspire a Fresh Perspective on Contemporary Living

A Show Home Designed To Inspire a Fresh Perspective on Contemporary Living
Redefining BTR Student Housing in Birmingham: 0 Recalls, Repairs, or Replacements Since 2016

Redefining BTR Student Housing in Birmingham: 0 Recalls, Repairs, or Replacements Since 2016
Two High-End Show Homes in Collaboration with Savills

Two High-End Show Homes in Collaboration with Savills
Vastint’s New Fountainbridge: 253 Build-to-Rent Homes Designed to Inspire Demand

Vastint’s New Fountainbridge: 253 Build-to-Rent Homes Designed to Inspire Demand
A Show Home That Helped Sell Fast at Aspen, Canary Wharf

A Show Home That Helped Sell Fast at Aspen, Canary Wharf
Elegant Homes With Gentle Ambience and Refined Details

Elegant Homes With Gentle Ambience and Refined Details
Furnishing a Holiday-Home for an Overseas Art Collector

Furnishing a Holiday-Home for an Overseas Art Collector
Meridian One: “Furnishing Solution That Led To Multiple Sales”

Meridian One: “Furnishing Solution That Led To Multiple Sales”
Transforming a New-Build into a Luxury Modern Home

Transforming a New-Build into a Luxury Modern Home
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    What Our Customers Say

    • James was extremely helpful and responsive from the get go, the entire process of getting our flat furnished while we were overseas was seamless and easy. We love the quality... read more

      Jasmin Amirul

    • This was our first time working with James & Max at InStyleDirect. But we have been really happy with the outcome of the whole project. Both James & Max are... read more

      House of Fisher

    • Fantastic service. Lewis gave me the best advice in persuading me to go for the diamond pack which really made the flat stand out ...so much so the letting... read more

      Margaret Tan

    • Very pleased with how easy the process was from enquiry, through the selection of items and communication, payment, delivery. Great service even though the order was quite small, It was... read more

      Kamil Jakobczyk

    • Very nice design and setup. Smooth coordination even we contract InStyle remotely! Thanks.

      Simon Shum

    • Very good service and good products. Thanks Pramod and your team!

      Leah

    • I have used Instyle for solutions ranging from furniture packs to full interior design services for show homes and rental packs and both have been a fantastic level of service... read more

      Laura Dee

    • We were absolutely delighted with the service provided by Emma and her team at InStyle Direct. They dressed a unit for us at one of our developments and the results... read more

      London Square

    • InStyle assisted with the design and delivery of staged apartments to aid sales. They were incredibly well recieved by prospective purchasers and InStyle were very professional throughout. They were able... read more

      Ashford Scholes

    • The In style Direct Team under the leadership James McNeill were extremely professional, receptive, passionate and extremely experienced. The Journey from start until completion of furnishing of both my 2... read more

      Selwa Al-Hazzaa

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