Our packages are flexible in size, style and season. While we ensure that furnishings are timeless, seasonal accessories and add-ons are the perfect way to make a significant impact with little spend. These versatile additions can completely transform an apartment with a patio, balcony or garden overlooking the City skyline or the River Thames. Thoughtfully selected outdoor furniture that coordinates with the colour scheme, theme and development location is an essential part of completing a Summer City home and being a front-runner in a competitive market.
Why invest in outdoor furnishing?
Inside-outside living is becoming increasingly popular amongst homeowners and renters. A welcoming and well-furnished balcony is on the checklist for many London renters, given that almost 50% of the city comprises green spaces.
Landlords should invest in long-lasting, stylish, practical furniture that withstands natural elements like sunlight and rain. BTR developers alike can increase their chances of attracting the right tenants quickly with outdoor furniture that harmoniously extends the interiors. Homeowners can also benefit from such furniture to complement their well-decorated balconies and gardens.
Outdoor furnishing as an add-on to any package
At InStyle Direct, we have an extensive inventory of outdoor furnishing options that can be paired seamlessly with our core furniture packages. From our starting Investor pack to our Gold, Diamond and Tailored packs, we perfectly match any style and design theme that suits your unique needs. With this added flexibility, our clients can choose from a broad range of suggested items that our interior designers have tried and tested and sourced from the best suppliers around the world.
From the essential dining and seating arrangements suited for functional tenants to adding ornate light and water features to your home exteriors, there is no limit or scope to being imaginative. InStyle supports you no matter how unique your task is. Whether a modern, classic or minimalist theme, our expert designers will ensure a cohesive outdoor setup that complements the indoor furniture while creating an exclusive identity for your balcony.
Focus on style and durability
While our furniture brings out the best aesthetics, it is also carefully chosen to last through the seasons. Tear— and abrasion-resistant, high-quality materials such as rattan, rope, or resin ensure the products stay in top condition even after years of service.
Since these pieces will be installed outside, they must incorporate special weather-resistant features that can withstand rain and UV rays while also being stain-resistant and easy to clean. Engineered fabrics such as olefin, acrylic and polyesters do a good job in this regard.
Riverside Living Reimagined
Berkeley Group entrusted us with furnishing and designing their two-bedroom show home in Woolwich to expedite the sales of their completed units at Royal Arsenal Riverside. To capitalise on this spectacular riverside location, we paired elegant furniture items from our Champagne Diamond Package with an immersive blue, green and orange palette.
InStyle Direct also showed their indoor-outdoor riverside capabilities, working on a vital, multi-scale project in Greenwich Square’s newest collection of new builds in The Courtyard. Three apartments were transformed into inside-outside show homes to generate interest among investors, landlords and tenants.
Bespoke window dressings and outdoor furniture enabled a continuation of the interiors by providing view-appropriate additions that allow views to see the potential of the scenic views of the Thames. At the same time, the curved designs softened the interiors to complement the show home’s maritime setting. No detail, however minor, was overlooked.
Build-to-Rent with Outdoor Appeal
While furnished show homes help developers with sales, build-to-rent (BTR) developers must also provide fully furnished, beautiful homes if they target high-calibre professional tenants and want their units to rent quickly. We worked with Vastint at the Sugar House Island development, where we furnished over 450 rental units using tailored furniture packs, including units with outdoor furniture.
All units were rented out with a waiting list of prospective tenants, demonstrating the powerful impact of furnishing on achieving quick rental results. Outdoor furniture is an integral part of a BTR setup as it improves residents’ quality of life, which is a lifestyle made apparent upon viewings. Moreover, providing communal outdoor spaces such as functional terraces, rooftops, and landscaped gardens helps units rent faster as tenants envision a lively social environment.
The InStyle Advantage
At InStyle Direct, we specialise in creating inspired living spaces where people love to reside. For this, we offer a one-stop service solution that includes everything from conceptualisation to seamless execution and timely completion of projects. We offer everything under one roof, from complete furniture packs that include indoor and outdoor furniture items to bespoke window dressings and tailored design solutions.
With our own factory and fleet, our efficient teams manage everything in-house, from sourcing to manufacturing, delivery, installation and aftercare. Furthermore, our designers and project managers work round the clock to ensure our clients, including homeowners, landlords, developers and BTR investors, get the best results within their respective budgets and project timelines.
Closing thoughts
Whether a decked balcony in a city apartment or a spacious garden for a family home, we weave outdoor furniture into your overall design theme to create stunning spaces. So, contact us now if you have an upcoming project that needs to be ready for social gatherings this summer, casual alfresco dinners or active morning routines.
