The success of Meridian One stems not only from an innovative furniture package but also from the strategic design choices made with commercial intent. InStyle Direct’s long-standing partnership with Vistry Group resulted in over fifty property sales in their Verdica development alone.
This two-bedroom showhome highlighted the best of Meridian One – a desirable, warm, welcoming space where modern buyers want to spend their time, which added to further sales in the development along with the showhome itself.
Show Home Styling for a Competitive New-Build Development Like Meridian One
This Enfield development aims to appeal to a broad mix of young professionals, investors, and owner-occupiers. The challenge was clear and simple: to transform the newly built space into a standout inviting space that communicates the lifestyle the development offers. The delivery and transformation needed to be quick to meet the client’s sales timeline.
How Show Home Styling Drives Commercial Impact and Property Sales
InStyle designer Emma developed a design strategy with a Gold Package that incorporated a bold yet balanced colour palette, textured soft furnishings, and statement pieces, all of which added personality to the space without overpowering its unique layout. This design would resonate with the target demographic of young professionals while also appealing to investors interested in the property’s rental potential.
How Strategic Show Home Design Turns Layout Challenges Into Sales Opportunities
The uniquely shaped reception area demanded an innovative solution. Careful planning and furniture selection enhance the space’s functionality, maintain its visual appeal, and clearly distinguish it from the living room.
The team created two distinct focal points: one in the living room with a bold yellow mustard sofa, complemented by a neutral-coloured accent chair, and a second in the reception, perfectly contrasted with a slate blue sofa, creating a cosy, intimate space. The contrasting counterpoint also serves to separate the two spaces, exemplifying one of the many innovative design strategies employed by us. All the furnishings were installed and positioned well within the developer’s time frame, leaving plenty of scope to add extra flourishes that would make the apartment stand out. Included among these were a comprehensive window dressing service, decorative items, a painted statement wall, and streamlined storage solutions. Work-from-home arrangements were also catered for, with an ornate desk and a matching leather chair.
How a Furnished Show Home Increased Buyer Appeal Across the Development
The showhome successfully achieved the client’s vision of a modern and warm showhouse that became a reference point for buyers, professionals, and investors alike. Several properties were sold directly as a result of including the showhome itself, and the compelling design helped boost the value and appeal of neighbouring flats in the development.
Our efficient and accurate adaptation of Vistry’s vision made a strong impression on developers. They rated our services a perfect 10/10 and commented, “Very cool furnishing solutions that led to multiple sales.”
What This Show Home Case Study Demonstrates for Property Developers
The success of Meridian One reflects that with strategic furnishing solutions, developers can accurately show the lifestyle buyers want, making the decision-making window quicker in an increasingly competitive market. More than empty spaces, buyers respond to homes that feel warm, practical, welcoming, and ready-to-move, proving that thoughtful furnishing as part of the sales strategy pays off.
Read the complete success story here
